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1、书山有路勤为径，学海无涯苦作舟。祝愿天下莘莘学子：学业有成，金榜题名！语言类考试复习资料大全剑桥商务英语高级分类模拟30剑桥商务英语高级分类模拟30LISTENINGPART ONE You will hear guidance and suggestions about protecting business secrets. As you listen, for questions 1-12, complete the notes, using up to three words or a number. What is a Business Secret? 1. Company offi
2、cials try to protect _ from leaving their hands. 2. A trade secret involves a formula, _ or process steps to maintain secrecy. 3. _ is needed for preventing information from being leaked. 4. There are differences between patents, intellectual property, trade secrets and _. Non-disclosure Agreements
3、5. Let employees, contractors and _ sign non-disclosure agreements. 6. Create _ on how information is handled and shared. Using the Law to your Advantage 7. Law may protect you if trade secrets fall into the hands of your _. 8. Employee _ can cause damage to company secrets. 9. Terminated employee i
4、s a big risk in trade secret _. 10. You should have appropriate measures for handling employee _. Tips 答案: TRADE SECRET解析 1-12 For successful products, theres something that makes them different from the competitors. Whatever it is, it makes the product stand out, and company officials try to guard
5、that trade secret from leaving their hands. Generally, a trade secret involves a formula, device, technique, or process that: Derives economic value from not being known to the public, and Steps to maintain secrecy. Of course, preventing information from being leaked requires thoughtful planning. He
6、res what you need to know to protect your secret sauce. There are legal, economic and administrative differences between patents, intellectual property, trade secrets and trademarks. Youll have to evaluate and analyze what you have in your entire information portfolio, decide which data will earn a
7、trade secret label and which information may be better protected by other means. Non-disclosure agreements Let employees, contractors and vendors know about the nature of the information you are sharing with them and have them sign non-disclosure agreements that contractually prohibit them from rele
8、asing information. Create guidelines on how information is handled and shared. I recommend: you can find information about nondisclosure agreements, what elements should be included in an NDA as well as books, CDs and e-books on the topic. Use the law to your advantage The state laws may protect you
9、r company if trade secrets enter the public domain or fall into the hands of your competitor. Brush up on trade secret legalities and examine your rights. Watch for damage from employee turnover, employees who are terminated or take jobs at a competing firm pose a big risk in trade secret exposure.
10、Things like exit interviews and a checklist of items that need to be returned before employment ends help curb the risk. I recommend: you should have a white paper listing appropriate measures for handling employee departures and preventing trade secrets from leaving your organization. Helpful advic
11、e for making the most of this Guide Besides products, trade secrets laws can also protect your customer and supplier lists, advertising strategies. Either because of changing market conditions, short product lifecycles or other circumstances, information will eventually enter the public domain and t
12、rade secrets no longer may carry the same weight of secrecy. 2.答案: DEVICE3.答案: THOUGHTFUL PLANNING 原文阐述“preventing information from being leaked requires thoughtful planning”，注意题目选项中句子结构的变化。4.答案: TRADEMARKS5.答案: VENDORS 注意拼写的复数形式。6.答案: GUIDELINES7.答案: COMPETITORS8.答案: TURNOVER 原文出现了“Watch for damage
13、 from employee turnover”，说明“turnover”可以造成“damage”。9.答案: EXPOSURE 关键是锁定“terminated employees”这个关键词，然后抓住大意，不难选择出正确答案。10.答案: DEPARTURES11.答案: SUPPLIEK12.答案: LIFECYCLESPART TWO You will hear five business people talking about their own experience of starting their business. For each extract, there are t
14、wo tasks. For Task One, choose the problems from the list A-H. For Task Two, choose the future strategy they gave from the list A-H. Task OneProblems For questions 13-17, match the extracts with the problems they met, listed A-H. For each extract, choose the problems stated. Write one letter (A-H) n
15、ext to the number extract. A tight advertising budget B short of hands and great workload C financial problems caused by recession D balancing job and businesses E lack of mature technology and products F obscure business plan G customers awareness H competition from other companies (如需获取本MP3听力录音请搜索
16、标题名) 1. _答案: B解析 13-22 Speaker 1 The first Alltime Fitness health club was opened in 2002. Today, it has 1,200 clubs. If you join one Alltime Fitness club, then you can use any other Alltime Fitness club at no additional charge. As my business grew, we met management trouble. Our clubs are typically
17、 staffed 40 hours a week, so we need a lot of staff to work to keep the order and security, which is a real burden for us. But now we have an automated billing system that digitally documents who enters the facility. In the future, we think at that point we will hit a critical mass. Weve got plenty
18、of room for domestic growth, but international growthin places like Europe, Asia, and the Middle Eastare where we see our greatest potential. Speaker 2 I realized that several years ago, there were a lot of patients suffering from insomnia, so I established sweet-dream community to help them fight a
19、gainst insomnia. In the seven years since my company was built, a handful of small competitors have attempted to find new ways of treating insomnia or to come up with better methods to diagnose the condition. Acknowledging that the field is young and that theres room for innovation, I knew we had to
20、 differentiate ourselves in other important ways. Now we are facing a great recession again, we have a lot of work to do in the future: one is to evolve and improve the current product offering through line extensions, we will invest more in new products research to guarantee our lead in the field.
21、Speaker 3 I had my first company after graduation; I was excited by some new business ideas and that was how Essential Business Model was born. It was a new business model that correlates strategy, management, and execution to leadership effectiveness. The first several years were tough and I had lo
22、ts of failures, the main reason I think is that at that time we were suffering under the storm of economic crisis, marketing was bad and we were suffering financial problems, but our Essential Business Model is improved. My approach is particularly applicable to industries that have a high level of
23、complexity, change, strong competitive dynamics, and deep technological reliance, but we will have to pull back and cut a few internal positions. Were debt free and will receive recognition. Our brand is reaching the tipping point. Speaker 4 I started a company selling antiques, while many people th
24、ink that finding antiques is the hardest part of my business, it isnt. Finding inventory is easy, as I buy from a net- work of other antique dealers; the hardest part was finding customers. Like many small businesses, I had no advertising budget when it opened. I have spent many hours promoting the
25、business. Rising to the challenge of business promotion means exploring a variety of promotion ideas and constantly searching for new business promotion opportunities. We are going to establish more online stores and start e-commerce. Online stores can give local businesses a global reach. Internet
26、stores often drive physical traffic to retail locations. We believe we can expand greatly by building more online stores. Speaker 5 I would really like to start my own freelance design business. So before I met my soon- to-be husband I was planning on going to school and joining up with some company
27、 or others, then I got married and had the ability to do freelance because of two incomes. I started a home-based business to keep myself busy and earn some extra money for savings. I confess I had the most fun drawing the logo. Everything is going well so far. The hardest part for me is trying to b
28、alance my job with my own business; Im not going to quit my day job but I would like to start planning an official plan to maintain current marketing activities and balance supply and need. 13. 原文先是出现关键词“management trouble”，然后说公司需要大批人手“need a lot of staff”，工作量很大是很大负担“burden”，由此推断出公司的困难是工作量大和人手短缺。2.
29、_答案: H 原文阐述“at that time we were suffering again under the storm of economic crisis”，是经济不景气导致了财务问题。3. _答案: C原文在说广告是提到“I had no advertising budget”，说明没有足够的经费来宣传产品。4. _答案: A5. _答案: D Task TwoFuture Plan For questions 18-22, match the extracts with the future plan, listed A-H. For each extract, choose
30、the future plan they mentioned. Write one letter (A-H) next to the number extract. A cut off internal positions B go public C upgrade current products and invest in new ones D merge with other company and go public E build up new distribution channels F maintain current marketing activities G expand
31、 business globally H build more online stores 6. _答案: G 文中提到了“international gorwthin places like Europe，Asia，and the Middle Eastare where we see our greatest potential”7. _答案: C 选项用“upgrade”代替了原文中的“evolve and improve”。8. _答案: A 文中提到了“Now we are facing a great recession again”，公司再次面临经济大衰退的局面，并且提出了“cu
32、t a few internal positions”，要减少职位。9. _答案: H10. _答案: FPART THREE You will hear part of the conversation about keeping motivated in business life. For questions 23 -30, mark one letter A, B or C for the correct answer. (如需获取本MP3听力录音请搜索标题名) 1. The common problem about small business owner isA.they lack
33、 enough money.B.they lack enough planning.C.they lack enough motivation.答案:C解析 23-30F: Working from home is a trend that is here to stay. Particularly suited to morns with little ones, even dads are getting in on the home working scene. There are many advantages, such as the money saved by not needi
34、ng professional clothes or babysitting. Still, there are some real pitfalls, for those who are self-employed or who are working at home, the situation is more difficult than youd imagined. Some lack enough money, some lack enough planning and some lack enough ideas. At some point or another, however
35、, all of them lack enough motivation. One of these is that it can be hard to stay motivated. Here are some ideas that may help you keep at it and make that work-at-home business a success. How can we deal with this problem?M: Well, If you find yourself losing interest in your businessif you lack the
36、 energy and focus you once had, dont fret. All it takes to get and stay motivated for the long haul is determination, patience and commitment. And once youre properly motivated again, youll find you have not only more energy and more ideas, but also more: Time, Money, Opportunity, Success, Satisfact
37、ion. When youre doing what you love and love what youre doing, then motivation is a natural by-product of your work.F: What should we do to keep Motivation? If you dont love doing what youre doing, then stop wasting your life away and find a way to make it happen. Doesnt have to be immediately, but
38、it should be a priority. The minute you lose focus is the minute you rationalize being unhappy.M: If youre self-employed, chances are good that you could benefit from some structure. Dont just wake up and work when you feel like it, for instance; instead, set a regular start and stop time for your w
39、orkday. Having a daily agenda will help you get things done.F: You mean we should set goals.M: Yeah, make daily, weekly, monthly and annual checklists of things you want to accomplish; then, cross them off your list as you achieve them. Doing so will give you a sense of accomplishment that is sure t
40、o motivate you when youre feeling sluggish. Visualize your goalsliterallyby putting them on paper. Collect magazine clippings, quotes and images that represent your goal and display them on a bulletin board for inspiration.F: How can we avoid boredom?M: Stay productive and avoid boredom by mixing up
41、 your work routine. Rather than doing eight straight hours of the same task, make sure you fill your workday with a variety of projects designed to hold your interest and stimulate your creative muscles. If youre stuck in a workday rut, take a break to exercise your brain. A little play might be all
42、 you need to find your muse again.F: When you work from home, its easy to get tired of your own company. How can we deal with that situation?M: Maintain contact with the outside world by seeing your friends, volunteering or joining a local sports teamanyting that gets you out of the house long enoug
43、h to recharge your batteries. I recommend: When you own your own business, theres no water cooler to gather around with co-workers.F: Yeah. That is good advice. Everyone needs a support system of peers, to motivate you when things get rough. Join a Small Business Meetup to network and socialize with
44、 other entrepreneurs in your area is a good idea.M: You should be professional. When you spend your days working in front of the television in your bathrobe, your coffee table serving as a makeshift desk, its easy to lose sight of your business goals. Maintain a professional environmentcomplete with
45、 a proper home office and a respectable dress codein order to remind yourself that you have a job to do.F: Yeah, I agree. Dress up a little. Weve all seen the ads about working in your pajamas, but the raw truth is that you will not feel much like working unless you put on real clothes and even real
46、 shoes. You dont have to wear a power suit or anything. Just put on something you wouldnt mind being seen in if you were running around town. And youd be surprised how much more efficient you are when you are wearing sturdy, comfortable shoes. Last question, how about the balance between work and re
47、laxation?M: Work cant always be fun. When youre overwhelmed or annoyed, keep yourself going by planning rewards for yourself, such as a nice dinner or a weekend get-away. Reward yourself with regular breaks and an occasional vacation.2. Which is NOT the important factor mentioned in the conversation to get motivation back again?A.Determination.B.Planning.C.Comm