国际商务英语沟通.doc

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1、Task Sheet 6A: Whats important when choosing a conference center?B: Whats important when choosing a business journal?From my point of view choosing a business journal means choosing the right editors. Business journals often attract their readers by hiring famous editors to write comments or columns

2、 for them. With specialty topics in business, these editors can develop smart, sophisticated, timely business journalism on a daily and weekly basis. They will be able to help the journals reporters to define their beats, outline and execute coverage that meets or exceeds the best standards in the b

3、usiness. Furthermore famous editors are themselves professionals in business field who have extensive knowledge or experience in business and demonstrated ability to develop strong beat.Backed up by famous editors the business journal will definitely have a large circulation and cover a variety of b

4、usiness domains, which will suit the needs of every businessman. C: Whats important when choosing a business training course?We should first gain the information about the speakers to see if he or she is qualified to instruct the course. As instructors during the course, speakers should be able to t

5、ransfer knowledge on a wide variety of business domains. The strength of an instructor-led course comes primarily from the instructor in front of the students, since it is the instructors ability to transfer knowledge that can really deliver the value of the class. Therefore we should make sure they

6、 are experts or professionals in business domains before we choose the course. Besides, we should look for certified speakers with profound teaching experience. Not all the specialists can make themselves clear in the training course. The speakers should be able to communicate with their students du

7、ring the course and help them to progress.Task Sheet 7A: Whats important when choosing the location for a new factory?From my point of view, we should first find out whether there is a transport connection near the target area before we decide the location. It is obvious that nowadays transport play

8、s a very important role in a businesss operation. The world of business needs a transport system if it is to function effectively. On the one hand, raw materials have to be bought to our new factory for processing. Very often those materials need to be imported from other areas. The resources of our

9、 factory can be made available to us so long as there are the necessary means of transport. On the other hand, during the production process transport is important. The work flow will be designed to ensure that the materials being processed travel the shortest possible distance along the factory flo

10、or.Therefore our new factory should locate at a transport connection. It might be a railway connection, a seaport or an airport. B: Whats important when choosing a training video?C: Whats important when planning a business trip? (See task sheet 5 c)Task Sheet 8A: Whats important when deciding whethe

11、r to apply for a new post?B: Whats important when organizing an in-house training course? The content of the course is very important when we organize an in-house training course. We must choose the appropriate content to suit the need of the participants. Even a perfectly conceived training program

12、 can fail if we cannot convince the participants that the content of the course is systemically selected. Participants must believe that the training course has value and will help them achieve their personal and professional goals. The credibility of the course may depend on the content that can le

13、t the participants know the objectives programs and medias of the course before the course begins. Therefore, we as organizers of the training course must first ensure that the content of the course is what our participants want.C: whats important when recruiting senior staff? Hiring an established

14、recruitment agency to work for you is very important when you recruit senior staff. Recruitment agency is a kind of organization that can seek the most qualified senior staff available for a specific position. In your recruitment efforts you can use a recruitment agency to locate experienced senior

15、staff. Most recruitment agencies normally develop a close relationship with their clients. They will acquire an intimate knowledge of your organization, your corporate culture, your structure and the position to be filled in your company. The recruitment agencys representatives often visit their cli

16、ents offices and interview the companys management. This enables them to gain a clear understanding of your companys goals and the job qualifications required. After obtaining some information they can contact and interview potential candidates, check references, and refer the best-qualified person

17、to you for your selection decision, which will make your recruitment process far more effective and efficient.Task Sheet 9A: Whats important when attending an interview?Appearance is very important to an applicant when he or she attends an interview. If you are an applicant remember two important th

18、ings: first dress smart. Dont underestimate the power of your professional appearance. This is the first time the interviewer will see you and, like it or not, what you wear could affect your chances of proceeding to the next round of interviews. Second, make the best first impression. The interview

19、 begins as soon as you arrive at the company. Keep in mind that you may be evaluated just as much in the waiting area as in the interview itself. Make sure you are friendly to the receptionist, office assistant, or anyone else who may greet you before and after the interview. Usually executives will

20、 consider their administrative assistants opinion of job candidates an important part of the selection process for positions at all levels. If you are discourteous to a receptionist or anyone else at the company, it will negatively impact your chances of getting the job. B: whats important when plan

21、ning market research?I think we should first work out the appropriate types of questions when we plan market research. For example, one of the ways of carrying out market research is to send questionnaires through the post to a variety of people we think might be interested in our product or service

22、. Distance is no problem because there is a standard postal charge, and the people receiving the questionnaire can take their time to answer it. Personal interviews are an alternative method of conducting market research. These can be carefully designed so that set procedures are carried out. The in

23、terviewer approaches a person in the street, or in their home or office, and asks a series of set questions. The answers to the questions are carefully recorded.C: whats important when predicting profits?You should establish a monitor system in the first place to detect any possible cashflow gap whi

24、ch will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you m

25、ust set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.Task sheet 10A: whats important when deciding whether to obtain a further qualification?B: whats important wh

26、en placing a newspaper advertisement?C: whats important when considering whether to invest in technology?Task sheet 11A: Whats important when planning a presentation?When you are planning a presentation, you should first find out some information about your audience. To be effective, your talk must

27、be delivered at a level that is appropriate for your audience. You must analyze the background and expectations of the audience to deliver the take-away message in the most effective manner. This may mean modifying the take-away message, if the concepts involved are beyond the level of your audience

28、. Knowing your audience, you can begin to decide how much background material is needed to deliver your take-away message effectively. Your audience will influence your choice of vocabulary (technical jargon) and may even influence how you dress!B: Whats important when aiming to improve customer ser

29、vice?We should carry out customer satisfaction surveys. The purpose of the customer satisfaction surveys is to provide our company with the information necessary to evaluate performance and customer needs. The data also helps determine required updates/upgrades purchases of new equipment, which is c

30、ritical to our efforts to track and improve customer satisfaction.Furthermore we can find out from customers how they rate the services and support provided by us. We can document where customers are satisfied along with where they are dissatisfied and to identify where applicable what causes this d

31、isappointment in the customer experience. Finally we can use this data to help prioritize the service areas in need of improvement in the future.C: Whats important when managing a project?To manage projects involves heavy workload and requires much of the companys energy and human resource. However

32、by using teamwork we can make this complicated work become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemically and coordinate more with each other. As leaders we wont worry abou

33、t the time we will have to waste on the coordinating procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates. Third in a team everyone trie

34、s to help others in their work and a lot of problems can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.Task sheet 12A: Whats important when motivating staff?I think financial benefits play a very important role in staff motivation. As manager

35、s we should treat our employees as valuable members of our team and pay them a salary that reflects their worth. To some extend, money can be the main motivator for staff to do an excellent job. A poor salary will ensure that you lose good staff, and that leads to higher staff turnover. Therefore we

36、 must ensure that financial benefits are available to our staff members in relation to their expected contributions. Furthermore we should consider our staffs real performance expectations and work processes and then use pay to reinforce what is important, without harming the rest of performance.B:

37、Whats important when dealing with competition?Pricing policiesAdvertising strategiesCustomer serviceA wide range of goods or servicesC: Whats important when planning health and safety training?Model Answers Task Sheet 1A: What is important when selecting applicants for a job or employees for promoti

38、on? I believe it is very important for employers to observe the applicants or employees interpersonal skills when they make their selection. We cannot just witness the academy award performance of the applicants or employees. We need to ask questions regarding the applicants interpersonal relationsh

39、ips with people in other social and civic situations. Most jobs are not performed in isolation and the need to interact is often essential. In fact, most failures in the workplace are not due to lack of technical ability, but rather to shortcomings in interpersonal competence. An individual may be a

40、 highly skilled worker. However, if he or she cannot work well with other employees, chances for success are slim. This is especially true in todays world with increasing emphasis being placed on the use of team.B: What is important when choosing a new supplier?I think reputation is an important ele

41、ment we have to consider when we choose a new supplier. The supplier we are going to cooperate with should be an established partner who can provide the specialist expertise and applications our business needs. He can back-up his service and his partners applications with a flexible range of product

42、s. If our supplier enjoys a high reputation, he will guarantee his services, preferably through a service level agreement that sets out availability, performance levels and response times. And will have the financial stability to guarantee the future of his service.Generally speaking if our business

43、 is growing, we need to look for scalability. A suppler with high reputation has the capability to offer services that can grow as our business expands - without costly reconfiguration or upgrades.C: Whats important when aiming to improve production quality?We should attach great importance to R&D w

44、hen we aim to improve production quality. Any far-sighted entrepreneur will have to acknowledge that in todays competitive market, a business can only survive by improving production quality. We therefore should recognize the importance of innovation and development and set up a research and develop

45、ment department in our company, staffed with experienced researchers and engineers trained to develop the latest technology in the industry. With all this modern technology, we will be able to increase productivity, maximize production output and enhance the quality of our products. Thus, we will ab

46、le to undertake complex production process and ensure that the products quality meets our clients expectations. In our move to be more globally competitive, we should strive to achieve internationally recognized quality standards through R&D. Task Sheet 2A: Whats important when preparing for a job i

47、nterview?The interview itself is an exercise in two-way communication between the recruiter and you. Therefore the first important step when preparing for a job interview is to study the job advertisement. You should read the job description carefully and understand the content. Your next step is to

48、 find out all you can about the company. Information may be available from the business pages in various newspapers, trade publications and company annual reports, as well as the University College library. As a bare minimum you should know what products the company produces or the services it provides and where it is located.As far as dress is concerned, be neatly and conservatively dressed. Your manner and attitude should reflect the type of person you are or would like to be. Recruiters are generally quite good at detecting the person who puts on an act, so just be yourself! B: Whats im

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