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1、Urpo Raunio director e-operations Nokia Networks b2b strategy Customer and Market Operations Technology Platforms Nokia businesses Enterprise Solutions Enterprise Solutions Mobile Phones Multimedia Networks Networks Nokia markets Biggest markets for Nokia: China, USA, UK, India, Germany, Russia, Ita
2、ly, Spain, Saudi Arabia, France Nokia Networks field of business Networks provides network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers. Networks focuses on the GSM family of radio technologies and aims at leadersh
3、ip in three areas: GSM, EDGE and 3G/WCDMA networks; core networks with increasing IP and multi-access capabilities; and services. Nokia Networks Nokia Networks = 19% of Nokia, revenue 7B / year, 20.000 employees At the end of 2005, Networks had more than 150 mobile network customers in more than 60
4、countries, with our systems serving in excess of 400 million subscribers Merger with Siemens networks division (9B revenue /year, 40.000 employees) After merger 1.1.2007 16B/year, 60.000 employees company Building the networks: 1) Project business nature 2) Hi-tech 407 WCDMA/HSDPA terminals by Aug 0
5、6, compared to 166 devices in May 2005 45% more WCDMA devices launched compared to CDMA1x Ev-Do WCDMA shifts to 850Mhz in America and Australia now, more will follow; WCDMA has 3 times the number of 3G networks of CDMA2000 1x Ev-Do WCDMA 112 commercial networks; CDMA2000 1xEv-Do 41 commercial networ
6、ks A number of CDMA operators are switching to GSM/EDGE, WCDMA/HSDPA for business growth, the most recent example are KTF, and Telstra. WCDMA is mature, it is growing at faster rate than GSM at equivalent stage of deployment WCDMA GSM Source: Informa, GSA 3rd Billion of Mobile Subscribers Low total
7、cost of ownership solutions needed 2B mobile subscribers in September 2005 Mobile telephony makes big impacts on emerging markets Being able to communicate remotely with other people increases the wellbeing of an individual and wealth of society as a whole. Access to telecommunications increases the
8、 scope for industry, business development and social welfare because people can work more productively. An increase of ten mobile phones per 100 people boosts GDP growth by 0.6 percentage points.* The key is to make that access easy, affordable and reliable. * Source: Vodafone policy paper: The impa
9、ct of Telecoms on Economic Growth in Developing Countries, Waverman, Meschi & Fuss Average global revenue/user/month is getting lower. New, emerging market mobile phone users just cannot afford western world level Average Revenue Per User level. This means pressures to build mobile networks very cos
10、t efficiently. Once competition grows, operators need efficiency improvements In order to secure extreme customer satisfaction, Nokia offers most innovative products, solutions and services example: Flexi Base Station wide range of services, including turn key, managed services, hosting etc Nokia al
11、so provides e-business NOLS = Nokia Online Services (24/7 service for Nokia Networks customers & Value Adding Retailers) Our webportal NOLS enables gradual transfer from offline to online way of working Through NOLS, users can access the following e-services: HelpDesk Integrated Project Management S
12、oftware Delivery & License Keys Technical and maintenance documentation E-commerce E-learning Dialog (e-marketing and news) Products, solutions and services Ordering Support Tool (Radio Networks) B2B integration is a critical success factor already in Europe & USA Speed, visibility and collaboration
13、 in extended value chain Efficiency in each business transaction Efficiency and speed in implementing new business processes with trading partners Standard-based automated processes as key enabler Nokia is one of the biggest RosettaNet users RosettaNet is business as usual but more critical than eve
14、r for Nokia Nokia actively drives wider RosettaNet adoption and development Throughout Demand Supply Network: with suppliers and trade customers Throughout different Nokia businesses Key RosettaNet Councils for Nokia and other key players in our industry SuppliersSuppliers ContractContract Manufactu
15、rersManufacturers POSPOS Hubs &Hubs & LSPsLSPs ChannelChannel Partners & retailPartners & retail FactoriesFactories BanksBanks Consumer TelecomTelecom OperatorsOperators RosettaNet Telecom Council (TC) RosettaNet Electronic Components Council (EC) SuppliersCustomersSuppliersCustomers RosettaNet Logi
16、stics Council (LG) Nokia has the widest range of B2B transactions available for deployment PIP4A1/4A3/4A4/4A5-forecast PIP3A4/3A7/3A8-order PIP4C1-inventory report PIP3C3 -invoice PIP3C6-remittance advice PIP3B2-shipment notification ENGINEER ORDER PLACE ORDER RECEIVE ORDER SHIP ORDER INSTALL ORDER
17、INVOICE ORDER PAY ORDER PAYMENT 101 CUSTOME R NOKIA e-Ordere-Invoicee-Install Engineer order Payment 101 Pay order Place order Ship order Receive order Install order Invoice order 1 Billion new subscribers to mobile networks by 2010 from emerging markets. Nokia Siemens Networks 1.1.07- As competition on the market place grows, leading operators will be looking for efficiency improvements. Nokia drives both portal based e- services and B2B integration, which provide competitive advantages for both parties in the demand/supply chain. Summary