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1、The essential part of Corporate,Corporate Culture,The Concept of Corporate Culture,The corporate culture is also known as the organizational culture of an organization by the values, beliefs, rituals, symbols, ways of doing things such as the composition of its unique cultural image.,Elements of Cor
2、porate Culture,Deal and Kennedy thought that corporate culture was an overview of the theoretical system for the five elements, namely, business environment, values, heroes, cultural ceremonies and cultural network.,Characteristics of corporate culture can be summarized as: unique, universal, and pl
3、asticity.,Characteristics of Corporate Culture,The Contents of The Corporate Culture,According to the definition of corporate culture, its content is very broad, but the most important include the following: business philosophy, values, entrepreneurship, business ethics, sense of community, corporat
4、e image, enterprise system, culture, structure, corporate mission.,Deal and Kennedy corporate culture is divided into four types: the strongman culture, Work hard to enjoy culture , enjoy the play culture, tackling culture, process and culture.,The Type of Corporate Culture,1. the strongman culture,
5、 This culture encourages internal competition and innovation, encourages risk-taking. 2. Work hard to enjoy culture ,This culture to both work and play, and encouraging employees to complete a less risky job. 3. Bet-type culture, It has features in a detailed analysis based on the desperate. 4. Proc
6、ess-type culture. This culture, focusing on how to do basic work feedback, employees are difficult to measure the work they do.,Function of corporate culture is divided into the guiding function and constraint functions.,The Function of Corporate Culture,1.Guiding Function The so-called orientation
7、function is through its business to conduct its leaders and workers from the guiding role .Oriented corporate culture is mainly reflected in the following two aspects, that is business philosophy and values guiding, The guidelines of the corporate objectives,2.Constraint Functions Constraint functions of the corporate culture is through the improvement of management systems and ethics. Constraint functions is reflected in the following two aspects ,that is Effective regulatory constraints, Ethics constraints.,