StrategyDevelopment.ppt

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1、E-Business Strategies and Development,Outlines,Competition StrategiesPlanning FundamentalsMethodologies of Organizational PlanningImplementation of ChangesDeveloping e-Business Information Systems,Competition Strategies,Pressures Being Faced by Enterprise 3Cs/4CsRapid Development of the Internet tec

2、hnologiesAgile Companies and VirtualizationThe New Economy,Business StrategiesEnds/Means,Vision - EndsMission - MeansGoals/objectives - EndsPolicies Elements of guidanceBusiness rules Elements of guidanceEnvironmental analysis - InfluencesCourses of action - Means,Strategic Use of IT,Strategic Uses

3、of Information TechnologyStrategic Information SystemsThe Main Lever in Modern EnterprisesExamples,Planning Fundamentals,Organizational PlanningTeam building,modeling, and consensusEvaluating what an organization has accomplished and the resources they have acquiredAnalyzing the environment(PESTEL)A

4、nticipating and evaluating the impact of future development,Components of Organizational Planning,Building a Shared VisionDeciding on What Goals They Want to AchieveMaking StrategiesDeciding What Actions to Take to Achieve Their Goals,Components of Organizational Planning,Methodologies of Organizati

5、onal Planning,The Scenario ApproachVirtual world exercisesEnvironment development(trends):TechnologyCompetitive imperativesDeregulationCustomer sophistication/expectationsOthers,Methodologies of Organizational Planning,SWOT AnalysisExternalInternalBusiness ModelsConceptual framework that expresses t

6、he underlying economic logic and system that prove how an enterprise can deliver value to customers at an appropriate cost and make money,Business Models,Components of Business ModelsCustomer valueScopePricingRevenue resourceConnected activitiesCapabilitiesSustainability,Business/IT Planning,Busines

7、s/IT Planning Alignment,Information Technology Architecture,IT ArchitectureTechnology platformData resourcesApplication architectureIT organization,Identifying Business/IT Strategies,Identifying Business/IT Strategies,ExamplesMarket creatorTransaction intermediaryInformediarySelf-service innovatorSu

8、pply chain innovatorChannel mastery,Identifying Business/IT Strategies,Boston Consulting Group Matrix,Identifying Business/IT Strategies,Description of the Model One axis shows the market share relative to the industry leader which is always the leftmost circle.The other axis shows market growth rat

9、e for the industry.A circle is drawn for each competitor. The size of each circle represents that companys dominance. Characterize Your EnterpriseThe expert system will position your enterprise on the chart based upon your description of:,Identifying Business/IT Strategies,share of market condition

10、of the market You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.,Identifying Business/IT Strategies,StarsHigh growthHigh shareBusiness is likely to generate enough cash to be self

11、sustaining. Recommended tactics:promote aggressivelyexpand your product or serviceinvest in R & D,Identifying Business/IT Strategies,Cash CowsLow growthHigh shareBusiness can be used to support other business units.defend & maintain,Identifying Business/IT Strategies,Question MarksHigh growthLow sha

12、re Business requires a lot of cash to maintain market share.invest more cashor, divest,Identifying Business/IT Strategies,Dogs Low growthLow share Business is a cash trap.focus on short termavoid risky projectlimited future,Identifying Business/IT Strategies,McFarlan and McKenneys Model,Identifying

13、Business/IT Strategies,Nolan Technology Development,Business Application Planning,Business Application PlanningIT proposals for addressing strategic business problemsBusiness case for investing in e-business projectsPlanning for application development and implementation,Business/IT Architecture Pla

14、nning,Implementation Challenges,Implementing Information TechnologyImpact introduced by implementationUser resistanceBusiness continuity managementBusiness process reengineering,Impact Introduced by Implementation,New Business Initiatives,Change Management,Change ManagementTechnologyProcessPeopleOpe

15、rationalStrategic,Change Management,Systems Development,Development ModelsDevelopment MethodologiesImplementation Issues,The System Approach,The System ApproachSystem Thinking,Input,System Development Cycle,System Development CycleSystems investigationSystems analysisSystems designSystems implementa

16、tionSystems maintenance,Information Systems Development Methodologies,Life-Cycle Based ModelRequirementsAnalysisDesignImplementationTestingMaintenance,Information Systems Development Methodologies,Prototyping ModelIdentify the end users business requirementsDevelop business system prototypesPrototyp

17、ing Cycle Revise the prototypesUse and maintain the accepted business systemMaintenance Cycle,Starting Systems Development,Feasibility StudyOrganizationalTechnicalEconomicOperational,Systems Analysis,Systems AnalysisOrganizational analysisPresent systems analysisFunctional requirements analysisSyste

18、ms DesignUser interface designData designProcess design,System Specifications,System specificationsUser interfaceDatabaseSoftwareHardware and networkPersonnel,End User Involvement,End User InvolvementUsers requirementsEnd user computing,Implementing Business Systems,Implementation ActivitiesAcquisit

19、ion of Hardware, Software, and ServicesSoftware Development or ModificationEnd User TrainingSystem documentationSystem conversion,Hardware Evaluation,Hardware Evaluation FactorsPerformanceCostReliabilityCompatibilityTechnologyErgonomicsConnectivity,Hardware Evaluation,ScalabilitySoftwareSupport,Soft

20、ware Evaluation,Software Evaluation FactorsQualityEfficiencyFlexibilitySecurityConnectivityLanguageDocumentation,Software Evaluation,HardwareCostOthers(Hardware evaluation factors),Other Implementation Activities,Other Implementation ActivitiesTestingDocumentationTrainingConversion methods,Conversion Methods,Conversion methodsParallelPilotPhasedPlunge,Maintenance,System MaintenanceTrouble shootingNew functions Adapting to new businesses,

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