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1、S.W.O.T. Analysis,Econ 403: Economic DevelopmentCarlos A. Benito,S.W.O.T. Analysis,Strengths,Opportunities,Weakness,Threats,Factors Internal to Organization,Factors External to Organization,SWOT: Description,A SWOT analysis generates information that is helpful in matching an organization or groups
2、goals, programs, and capacities to the social environment in which it operates. Factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). It is an instrument within strategic planni
3、ng. When combined with dialogue it is a participatory process,SWOT: Internal Factors,Strengths Positive tangible and intangible attributes, internal to an organization. They are within the organizations control. Weakness Factors that are within an organizations control that detract from its ability
4、to attain the core goal. Which areas might the organization improve?,SWOT: External Factors,OpportunitiesExternal attractive factors that represent the reason for an organization to exist and develop. What opportunities exist in the environment, which will propel the organization?Identify them by th
5、eir “time frames”ThreatsExternal factors, beyond an organizations control, which could place the organization mission or operation at risk. The organization may benefit by having contingency plans to address them if they should occur. Classify them by their “seriousness” and “probability of occurren
6、ce”.,Back to Design,Simple Rules for SWOT Analysis,Be realistic about the strengths and weaknesses of your organization or group.Distinguish between where your organization is today, and where it could be in the futureBe specific: Avoid gray areas.Always analyze in relation to your core mission. Kee
7、p your SWOT short and simple. Avoid complexity and over analysisEmpower SWOT with a logical conceptual framework.,SWOT for a Peasant Coop,StrengthsThe peasants who have organized the cooperative are relative young and with a strong awareness of social justice. They have participated in an agro-ecolo
8、gical planning workshop.They control agricultural lands with irrigationBoth men and women are active participantsLocal school teachers are members of the organization.WeaknessLack marketing expertise in cities.Lack access to creditDepend on intermediaries for transportationpoor quality control of pr
9、oduce,SWOT for a Peasant Coop,OpportunitiesModern farm-market facilities have been developed in three towns. An NGO has organized a system of small credits for women.The county is building a secondary road between the coop location and the main highway.Threats:A large food retailer is contracting wi
10、th local peasants.Transportation intermediaries have access to local government officers.Some peasants are selling their land to developers and out migrating to large cities.,Caution!,SWOT analysis can be very subjective. Do not rely on it too much. Two people rarely come-up with the same final version of SWOT. Use it as guide and not a prescription.,