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1、浙江理工大学2012版艺术设计专业（中美合作设计与营销）培养方案一、专业名称：艺术设计（设计与营销） 专业代码：050408二、培养目标培养具有扎实的服装专业基础知识、综合的服装设计与营销能力；能从事服装产品开发、品牌策划、市场推广以及销售管理等工作的高素质服装专门人才。在学生掌握服装基础知识、基本理论、基本技能的同时，注重提高学生综合素质，增强与国际接轨的意识；培养学生在服装行业中的创新精神与实践能力。树立学生终身学习理念，为毕业生的自身可持续发展奠定良好基础。三、培养规格及基本要求通过四年学习，艺术设计（服装设计与营销）专业毕业生应具备以下几方面的知识和能力：1具有较高的综合素质，自主创新
2、的精神和终生学习的理念。2系统地掌握了服装绘画、结构纸样、面料辅料、生产工艺等多项服装专业基础知识和基本技能。3深入了解国内外服装产业结构特征，熟悉国际上通用的服装营销手段和规则。具有国际化的服装营销视角和创新的现代服装营销理念。4具有一定的英语水平，具备较强的专业英语阅读和翻译能力。四、主干学科：设计艺术学、经济学、管理学五、核心课程毛泽东思想和中国特色社会主义理论体系概论、英语、计算机基础概论、时装营销原理与技术、时装工业导论、服装产品开发、服装零售管理、展示设计基础原理、品牌营销战略六、特色课程讨论课：买手研讨、服装营销研讨、团队发展研讨七、学习年限：3-6年 最低毕业学分：170 授予
3、学位：文学学士 课内总学时：2389 独立实践教学：24 周+ 32学时八、培养方案的学分分配类 别必修学分选修学分合计比例通 识 课 程38+6145834.1%学科基础课程27+233218.8%专 业 课 程61+1337745.3%第 二 课 堂331.8%合 计14723170100%比 例86.5%13.5%实践教学41学分比 例24.1%九、专业特色服装设计与营销专业采用美国纽约时装技术学院服装营销专业的系统培养具有国际化视野的专业人才。做到与国际先进教学理念相结合，理论和实践相结合，注重提高学生综合素质，培养学生在服装行业中的创新精神与实践能力。十、说明专业教育课程中的选修课分
4、为四个模块，学生必须选择其中3个模块的课程学习，并达到最低27学分。Zhejiang Sci-Tech University2012 Art and Design (Fashion Design and Merchandising) Program Outline Name of Major: Fashion Design and Merchandising Code for Major：050408 ObjectivesThe objective is to equip the students with solid foundation for professional knowledge
5、 in fashion, comprehensiveness in fashion design as well as the relative marketing capabilities; meanwhile, the students could become high-qualified fashion specialists who can be engaged in the development of fashion product, marketing, international trade, as well as sales management of clothing.
6、On the basis of mastery of fundamental knowledge, theory and skills, pay attention to improve their overall quality, and enhance international awareness; training of students comprehensiveness, creativity and practical ability in fashion marketing and trade management are emphasized. Establish stude
7、nt lifelong learning philosophy, good foundation for sustainable development for graduates. Basic Requirements on Knowledge and AbilitiesThrough four years of study, graduates should be given the knowledge and ability in the following aspects:1. To have higher comprehensive quality, innovation capab
8、ility and the concept of lifelong learning;2. To command various garments professional basic knowledge and skills of the garment drawing, the flat pattern drawing, fabric, production techniques and so on;3. To understand apparel industry structure in the world, and know about the international marke
9、ting ways and regulations. To have the international perspective of garment merchandising and innovation concepts of the modern marketing;4. To have a certain level of English, have strong English reading and translation skills. Main Disciplines: Design and Arts, Economics, Management Core Courses I
10、ntroduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics, College English, Introduction to Computer Basics, Fashion Merchandising Theory and Techology, Introduction to Fashion Industry, Apparel Product Dvelopment, Fashion Retail Management, Basic Princip
11、les of Display Design, Fashion Merchandising Strategy Special CoursesDiscuss Courses: Buyers Workshop, Fashion Merchandising Workshop, Seminar on Team Development Length of Courses: 3-6 years Degree Awarded: Bachelor of Arts Minimum Credits Required for Graduation: 170 In-Class Hours: 2389 Separate
12、Practice Teaching: 24 weeks+ 32 hours Proportion of Course CreditsCourse ClassificationCompulsory CreditsOptional CreditsTotal creditsPercentageGeneral Studies38+6145834.1%Basic Discipline-related Courses27+233218.8%Major-related Courses61+1337745.3%Extracurricular Activities331.8%Total Credits14723
13、170100%Percentage86.5%13.5%Practice Teaching41 creditsPercentage24.1% Characteristics of the MajorFashion design and merchandising program to train professional students with international perspective, using the system of FITs fashion marketing program. To combine with the international advanced tea
14、ching philosophy, and combine with theory and practice, pay attention to improve their overall quality, training of students comprehensiveness, creativity and practical ability in fashion marketing and trade management are emphasized. NoteOptional in major-related courses are divided into four modules, students must choose three modules, and study the minimum 27 credits.399