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1、, _, , , , , Gif , , , , , / ,Fast Growth,The First & Flagship Products Premium Products,Profit Management Professional Marketers,Brand Recognition Marketing Clinic In-store Communication PR, Quality & SVC Marketing,Mid, Long-term Sales Goal Strategies by Market Fast Execution,Product Leadership,Peo
2、ple Leadership,Market Leadership,Major Strategic Issues,Business,Conference,Debate,Service with a Company,262K TFT LCD,16M QVGA LCD,65K OLED LCD,Supports high-resolution color, larger-than-average displays,176x220 pixels,128x160 pixels,320x240 pixels,Multimedia Expertise : Display Leadership,Bloombe
3、rg System,Voice mail Service,Mobile Business,Provides a free business environment where you can get wireless Internet access,Eight different languages,The Bloomberg service to access the worlds financial information 24 hours a day,Infomobile phone system, , , , , ,04 ,05 06,06 07,07 , , , (), ,/, ,
4、, ,/, , , , , , ,SGH-Z500,Design & Display,262K Color TFT (Internal) 65K Color OLED (External) 89x44x24.5mm, 95g,Multimedia,Megapixel / VGA Camera MPEG4 Recording 2X Digital Zoom MP3, AAC, AAC+ Player,Others,Bluetooth / USB Digital Power Amp E-mail / SyncML TransFlash Memory,3G Functionality,Video T
5、elephony Video Streaming Video Messaging,Product Overview,16%,14%,70%,North America,Europe,Others,Top Tier Competition,Top Tier Competition,Top Tier Competition,Although This broke into the Global Top 3 in 2004, there is still a big gap to be overcome in the North American & European markets,A BIG G
6、AP,0,10,20,30,40,50,60,70,80,90,100,1988,1999,2000,2001,2002,2003,2004,(Units),Export,7.6,17,22,29,42,55.7,86.5,Strong Sales Performance : 03 55.7M 04 86.5M (55% ),Sustainable Sales Growth,0,20000,40000,60000,80000,100000,120000,140000,160000,180000,200000,2000,2001,2002,2003,2004, ,308,465,410,615,
7、110,669,Total, , , , , , ,45,15,9,5, ,6,20, , , , , , , .,40,57,63,60,33,3,10,20,23,25,21,27,Top Brand,PC,Top Brand,PC,Top Brand,PC,Top Brand,PC,2004,2002,2001,2003,Brand Recognition(%),Top Tier Competition Brand Recognition,Big Gap, ,2007,2008,2009,2010,FIFA,Olympic,South Africa World Cup,Beijing O
8、lympic,Womens World Cup China,World Youth Championship,Vancouver Winter Olympic,U-17 World Championship, , , ,/, , ,37%,25%,59%,Fast Growth,L,Lemon, Lemonade, Lemon oil,B,Banana, Banana cake,P,Persimmon, Persimmon leaf tea,P,Papaya, Wonder Fruits,W,Watermelon, Watermelon juice,Major Tasks,Goals for
9、Growth,SMS,LBS,Photo Mail,Multimedia Streaming,MOD,VOD,Multimedia Live Streaming,Live TV,Video Telephony,Txt based Information Service,Live Bell Live Screen,Basic LBS,Poly Bell,Java Game,Animated Image,Photo Screensaver,High Volume multimedia service,Text based low volume data service,1G,2G,2.5G,3G/
10、4G,Mobile Service Evolution,IT industry,Tourism industry,Environmental industry,Key Strategic Industry of the 21st Century,Key Strategic Industry of the 21st Century, , , , , . , () . Digital Presentation Frontier, 21 . . , . () , , .,() , , ! ! ! !,Now it is time for you,to make the best choice, ,
11、, , , , , , , , , , ,Media & Exposure, , , ,Bloomberg System,Voice mail Service,Mobile Business,Provides a free business environment where you can get wireless Internet access,Eight different languages,The Bloomberg service to access the worlds financial information 24 hours a day,Infomobile phone s
12、ystem, ,Icon in the age of high income, high expenditure,Premium-class ocean leisure district in harmony with the sea, , , , , ,Icon in the age of high income, high expenditure,Premium-class ocean leisure district in harmony with the sea, ,Institute, , , , , , , , ,DIGITAL,DIGITAL DIGITAL DIGITAL DI
13、GITAL DIGITAL DIGITAL,3 , ,Management,Culture,People,People / ,Contents,1.,2.,3.,Company Overview,Sales Activity,Procurement,Reference,4.,1.,2.,3.,Company Overview,Sales Activity,Procurement,Reference,4.,2. , , , TV , , , , , , , , , , , , , , , , , ,- SKT, KTF, LGT 10% - KT, , (, ), : , , , , , , ,
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16、Customer satisfaction, , , ,Mobile ,Any- Place,Any- Time,Any- Network,Any- Content,Any- Device,Any- Place,Any- Time,Any- Network,Any- Content,Any- Device, , , ,IT CRM ,CRM ,7 , , , , , , , , , , ,E- , ( ), , , (1 2 ),Anytime Anywhere Anycontent, On-line ,Cyber , , , , WTO , , 300 ,- Evidence based s
17、tudy ,- , , , , , , , , ,CEO 8 , ,People (),Product (/),Infra,Place (),Promotion (), ,4P , , , , 4P +1I, ,Handset,Wireless internet,Global telecommunication,Digital Multimedia Broadcasting,navigation system,Best Choice, , , ,- ,- ,- ,1,2,3, , , , , , , , , , , , , , , , , , , , , ,Functional Power,30.4%,Image Power,19.4%,Awareness Power,50.2%,PT Performance ,(Brand Value-Up Master Model),PT ,Market Leadership,Sales/Awareness,H,L,Marketing Fund,L,DB Development,High cost Low efficiency,H,Low cost High efficiency,Marketing Process Guide,