《《商务英语》教学大纲(2).doc》由会员分享，可在线阅读，更多相关《《商务英语》教学大纲(2).doc（6页珍藏版）》请在三一文库上搜索。
1、商务英语教学大纲课程编号071108课程类型专业课适用专业商务英语总 学 时164理论学时152实践学时12制定日期2010.5制定人陈茜审定人吴凌一、课程性质和任务 随着我国加入世贸组织，我国同国外的交流日益频繁，为了加速我国的经济发展，我们应该以更加积极的姿态走向世界，学习和借鉴国外先进的科学技术，经营方式，管理方法和优秀的文化成果, 并且向世界展示我国的社会主义现代化建设的成就。开设商务英语课程的目的旨在寻求语言能力的提高，让学生熟悉各种商务活动，了解相关的商务知识，使学生巩固已学的基本词汇和语法知识，能系统地掌握商务英语的基本词汇及其表达方式，全面地获取有关商务的基本知识。二、教学基本
2、要求 1. 听力：掌握有关商务活动的对话或长度为3分钟左右的演讲、访谈等听力技巧，能掌握所听内容的中心大意，并根据所听到的内容分析说话人的态度、观点等。2. 口语：能熟练、清晰、准确的表述自己的观点和看法；能进行对话式交流，让听者明白自己的意图，并能听懂对方的表述。3. 阅读：熟练阅读词汇在4000-5000词范围内的商务性文字、书信、广告等，掌握中心大意，并能分析、归纳作者的态度、观点等。4. 写作：熟练书写常见的商务信函、便条、传真、备忘录、报告等，格式正确、规范，条理清晰，措辞得当。5. 商务英语词汇、短语和句型：掌握与商务、金融、贸易等相关的词汇及短语；能辨析常用的同义词、近义词或相似
3、词；能正确使用商务书信中经常涉及的句型。6. 充分利用所提供的商务背景和商务情景，练习和提高英语沟通技能：掌握设计、组织和完成商务模拟活动的技能，发挥团队精神，培养协调合作的能力。7. 熟悉世界经济贸易组织：了解常见的国际贸易、国际经济组织，掌握其英语名称、性质与职能。8. 熟悉国际商务英语有关行业的基本术语及其内涵意义：了解涉及国际贸易、经济等领域的基本词汇，并熟悉其内涵意义。三、教学内容 Book IIUnit 1 Careers Emphasis: Career moves; Human resources and recruitment; Female train driversUni
4、t 2 Selling onlineEmphasis: Shopping online; Selling online; Virtual pocket moneyUnit 3 CompaniesEmphasis: Company vocabulary; Reasons for success; Company websiteUnit 4 Great ideasEmphasis: Developing new ideas; Three great ideas; Successful meetingsUnit 5 StressEmphasis: Dealing with stress; A car
5、eer change; Stress in the workplace Unit 6 Entertaining Emphasis: Corporate entertaining; Eating and drinking; Socializing: greetings and small talkUnit 7 MarketingEmphasis: Successful marketing; Selling dreams; Telephoning: exchanging information Unit 8 PlanningEmphasis: Ways to plan; Planning for
6、tourism; Meetings: interrupting and clarifyingUnit 9 Managing peopleEmphasis: Good managers; Managing across cultures; Socializing and entertainingUnit 10 ConflictEmphasis: Handling conflicts; Negotiating across culture; Negotiating: dealing with conflictUnit 11 New businessesEmphasis: Economic term
7、s; Developing a new industry; Dealing with numbersUnit 12 ProductsEmphasis: Describing products; Launching a new product; Presenting a productBook IIIUnit 1 GlobalizationEmphasis: For and against globalization; Entering new markets; Phone rageUnit 2 BrandsEmphasis: Brand management; Fashion piracy;
8、Taking part in meetingsUnit 3 TravelEmphasis: Free flight offer; Making arrangements on the telephone; Air rageUnit 4 AdvertisingEmphasis: Good and bad advertisements; Advertising media and methods; Outdoor advertisingUnit 5 EmploymentEmphasis: Choosing the best candidates; Recruiting interviewing;
9、Personal appearance at work Unit 6 Trade Emphasis: Free trade; A letter of credit; Negotiating techniquesUnit 7 InnovationEmphasis: Describing innovations; Strange inventions; Innovation and the marketUnit 8 OrganizationEmphasis: Comparing structure; New ways of working; A new office complexUnit 9 M
10、oneyEmphasis: Dealing with figures; Making loans; Financial disastersUnit 10 EthicsEmphasis: Honesty and dishonesty; Doing the right thing; Whistleblowing on tobaccoUnit 11 ChangeEmphasis: Managing change; Resistance to change; ReportingUnit 12 StrategyEmphasis: Different strategies; Mission stateme
11、nts; Company mergersUnit 13 CultureEmphasis: Culture awareness; Business across cultures; Social EnglishUnit 14 LeadershipEmphasis: Describing character; Running a large company; Leadership qualitiesUnit 15 CompetitionEmphasis: Competitive advantages; Competition and the market; NegotiatingUnit 16 Q
12、ualityEmphasis: Quality control and customer service; Mission statements; Telephone complaintsBook IVUnit 1 Communication Emphasis: Good communications; Communication problems; Problem-solving on the phoneUnit 2 International marketingEmphasis: Marketing collocations; International marketing mix; Br
13、ainstormingUnit 3 Building relationshipsEmphasis: Describing relations; Ways of entering markets; Relationship marketingUnit 4 SuccessEmphasis: Successful people and companies; Epic failures; Mobile phonesUnit 5 Job satisfactionEmphasis: Fringe benefits; Motivating factors; Handling difficult situat
14、ions Unit 6 Risk Emphasis: Describing risk; Managing risk; Risks form globalizationUnit 7 E-commerceEmphasis: Trading on the Internet; Using the Net; Presentations 四、各教学环节学时分配 教学内容分配学时理论学时实践学时备注Book 2 Unit 1 Careers440 Unit 2 Selling online541Unit 3 Companies440Unit 4 Great ideas440Unit 5 Stress440U
15、nit 6 Entertaining440Unit 7 Marketing440Unit 8 Planning541Unit 9 Managing people440Unit 10 Conflict440Unit 11 Cultures440Unit 12 Jobs440Book 3 Unit 1 Globalization440Unit 2 Brands541Unit 3 Travel Case Study541Unit 4 Advertising541Unit 5 Employment541Unit 6 Trade440Unit 7 Innovation440Unit 8 Organiza
16、tion541Unit 9 Money440Unit 10 Ethics440Unit 11 Change440Unit 12 Strategy541Unit 13 Culture440Unit 14 Leadership440Unit 15 Competition541Unit 16 Quality440Book4 Unit1 Communication550Unit 2 International marketing651Unit 3 Building relationships550Unit 4 Success550Unit 5 Job satisfaction651Unit 6 Ris
17、k550Unit 7 E-commerce651机 动550合 计16415212五、考核方式 第1、4学期考试方式为考查，由老师对学生进行全方位的考查，最终得出期末考试分数；第2、3学期考试方式为笔试，时间90分钟。包括五个主要部分：词汇和句型结构、短语词组连线、阅读理解、问答或写作。考试范围限于本大纲第三部分所规定的全部内容。六、推荐教材和教学参考书 教 材：体验商务英语综合教程24册，David Cotton, David Falvey，Simon Kent &体验商务英语改编组，高等教育出版社，2005年。参考书： 体验商务英语同步练习24册，David Cotton, David F
18、alvey，Simon Kent, Christine Johnson &体验商务英语改编组，高等教育出版社，2005年。剑桥国际商务英语，Leo Jones & Richard Alexander编著，华夏出版社，2001年。剑桥国际商务英语自学辅导手册，陈苏东等编著，华夏出版社，2002年。剑桥国际商务英语自测习题集，Leo Jones & Richard Alexander编著，华夏出版社，2003年。剑桥BEC真题集（中级），剑桥大学考试委员会编著，人民邮电出版社，2005年。国际商务英语，全国国际商务专业人员职业资格考试指定用书编委会，中国对外经济贸易出版社，2003年。七、说明 1. 该课程紧密结合现代化多媒体教学手段，老师采用自我设计的多媒体课件在语音室通过视频图像、音响、图形和文本等形象化、具体化的形式进行教学，既营造了轻松的课堂气氛，又提高了教学的质量和效果。2. 课堂教学利用互动式、开放式的学习交流形式，采用课堂分析、讨论，商务情景模拟对话、商务书信交流、角色扮演等活动，充分模拟真实商务环境和运作流程，使学生对商务、国际贸易、金融等领域的知识有所了解，并将课堂所学知识运用于实践。3. 鼓励学生主动、积极地利用电脑、互联网、多媒体等手段搜集、整理信息，并使用这些手段协作处理问题或进行商务实践。