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1、1Do you feel as confused andmanipulatedas I do with this question, Should I spend or should I save?1 你是不是跟我一样对“我应该花钱还是存钱”这个问题感到困惑，且有被操纵的感觉？The government tells us to spend or well never get out of therecession. 政府告诉我们要花钱，否则我们将永远走不出衰退；Banks offer higher interest rates so we increase savings.Then the
2、same banks send us credit card offers so we can spend more.银行提供较高的利率以增加储蓄。然后，同样是这些银行又提供信用卡让我们可以花更多的钱。2. .Whichdepictionis correct: a failing consumer in trouble or a valued customer?Thegapbetween these two messages is enormous.到底哪一个描述是正确的？有麻烦的失败消费者还是宝贵的客户？这两者之间可是天壤之别！3Theparadoxis that every day we
3、get two sets of messages atoddswith each other.3 自相矛盾的情况还有，我们每天都收到彼此相左的两种信息The other we could call anuprightmessage, whichurgesus, Work hard and save.Suspendyour desires. Avoid luxuries. Control yourappetitefor more than you truly need.另外一种，我们可称之为“正直”的信息，它力劝我们：“努力工作，把钱存起来。控制你的欲望，不要买奢侈品，不要垂涎那些你并不真正需要
4、的东西。4But the opposite message, advertisings permissive message, is inescapable.Though sometimesdisguised, the messages are everywhere we look 4 但相反的信息，即那些纵容人们不断花钱的广告，无所不在。虽然此类信息有时经过了乔装打扮，但仍随处可见，5Its been calculated that by the age of 18, the average American will have seen 600,000 ads; by the age of
5、 40, the total is almost one million.Each advertisement is doing itsutmostto influence our diverse buying decisions, from the breakfastcerealwe eat to whichcruiseline we will use for our vacation.5 据计算，普通的美国人到18岁时，会看过60万则广告；到40岁时，看过的广告总数近百万。每个广告都在尽最大努力影响我们形形色色的购买决定从我们吃的早餐麦片到我们的假期将使用哪条邮轮线路。Now, of co
6、urse, we dont remember exactly what the products were, but the essential message iscementedinto our consciousness, 现在，我们当然不能确切地记得广告上的产品，但重要的信息已凝聚在我们的意识里：A famous advertisement said it perfectly, I love me. Im a good friend to myself. I do what makes me feel good. Iderivepleasure from nice things and
7、 feelnourishedby them. I used to put things off. Not anymore. Today Ill buy new ski equipment, look at newcompactcars, and buy that camera Ive always wanted. I live my dreams today, not tomorrow.一个著名的广告诠释得很完美：“我爱自己。我是自己的好朋友。我做让我感觉舒服的事。我从精美的东西里得到乐趣，并感觉到它们给我的滋养。我过去常想着等一下再买，现在再也不会了。今天，我会购买全新的滑雪装备，看看新型的
8、小巧灵便的轿车，买下那台我一直想要的相机。我今天就要实现我的梦想，不会等到明天。”6What happens as we take in these contradictory butexplicitmessages?What are the psychological and social consequences of this campaign to control our spending habits?On one hand, we want more things because we want to satisfy our material appetite.Most of us
9、 derive pleasure from treating ourselves.On the other hand, a little voice inside usechoesthose upright messages: Watch out, takestockof your life, dont let your attention getscattered. Postpone your desires. Dont fall into debt. Wait!Retaincontrol over your own life. It will make you stronger.6 当我们
10、接受这些相互矛盾但很明确的信息时，会有什么事情发生呢？这种控制我们花钱习惯的宣传活动会造成什么心理和社会上的影响呢？一方面，我们希望买更多的东西，来满足我们的物质欲望。我们中的大多数通过善待自己来得到乐趣。与此同时，我们身体里面有一个微弱的声音与那些正直的信息在共鸣：“当心，要掂量掂量自己的生活，不要让注意力分散。推迟欲望。不要陷入债务。要等待！保留对自己生活的控制权。这会让你更坚强。”7Anyway, many of the skills you need as a successful student can be applied to your finances.Consider you
11、r financialwell-beingas a keyingredientof your university education as money worries are extremely stressful and distracting.总之，一个成功的学生所需要的很多技能可以应用到你的财务中去。把良好的财务状况看成是大学教育中的一个关键因素An additionaloptionis finding a partner to help you stay on track and find pleasure in theadministrationof your own financ
12、ial affairs.Most importantly, if you find yourself getting into financial trouble, dont let youregoget in your way;urgentlyget help withtacklingyour problem before it spins out of control and lands you inlegaltroubles.另外一个选择是找一个合作伙伴来帮你保持良好的财务状况，并在管理自己的金融事务中找到乐趣。最重要的是，如果你发现自己正陷入财务困境，不要让你的自大妨碍你，在情况变得失
13、控并惹上法律麻烦前，赶紧寻求帮助来解决问题。As you learn to balance spending and saving, you will become the captain of your own ship, steering your life in a successful and productive direction through thechoppywaters.学会了如何平衡支出和储蓄，你就会成为你自己的船长，驾驶着你的生活之船，乘风破浪，驶向成功和富有。大发现年代，也被称为大勘探年代，是欧洲进行全球勘查的一个历史时期，始于15世纪初并一直持续到18世纪。这一时期
14、通常被认为是中世纪和近代之间的桥梁，当时西方帝国主义刚兴起，欧洲各王国之间正在经济上互相竞争，他们想通过建立贸易路线和殖民地来寻找财富。在这一时期众多伟大的探险家中，最杰出的是克里斯托弗哥伦布，因为他发现了新大陆。欧洲的海外扩张导致了殖民帝国的崛起，旧大陆与新大陆的接触也促成了两边的互相交换：大量的植物、动物、食物、文化等得到迁移。这代表了历史上生态、农业和文化在全球范围内最重大的活动之一。欧洲大勘探让绘制全球性的世界地图成为可能，从而使人们看到一个新的世界与古老的文明正遥相呼应。The Silk Road is a traffic route in the ancient times con
15、necting China and Eurasia. This trade route focuses on the trade of silk, hence the name the Silk Road. As an international trade channel and a bridge of cultural exchanges, the Silk Road effectively improved the economic and cultural exchanges and development between the East and the West, exerting
16、 a profound impact on the progress of the world civilization. Nowadays, under the new historical circumstances, our country proposes the strategy of One Belt, One Road (namely the Silk Road Economic Belt and the 21st-century Maritime Silk Road). The strategy of One Belt, One Road focuses on cooperation and mutual benefits, emphasizing mutual benefits, win-win, as well as common development of the related countries. Once proposed, the strategy has received positive responses from the related countries along the road