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1、Unit 4,职业综合英语 1,ENGLISH FOR CAREERS,Unit 4 Product,新职业英语,Warm-1-1,Task 1 Work in pairs. Choose one product from each pair and explain why to your partner.,Sample,Warm-1-2,Warm-2,Task 2 Work in pairs and discuss the following questions.,What factors do you need to consider before you buy a product? W
2、hich one is the most important for you? Why?, Necessity: Do I really need this? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc? Price: Do I have any spare money right now? Is it a bargain or is it too much money? Brand: What brand is the best ch
3、oice for my purchase? After-sales service: Does it come with a warranty? Shipment: How can it be sent to my house?,Words industrial designers find the shape of the latest,Text A-3-2,Reading A,Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. /Whatever the s
4、tudio material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designers hands and e
5、yes have already run over the surface, in one way or another, hundreds of times.,Text A-4,We also try not to make the product a pain in the neck. Some products may look cool and work wella wonderful collection of objects that subtly enhance your life, while other products may have annoying qualities
6、 that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way theyre designed, in the way they look and feel. And its industrial design that makes all that difference.,Reading A,A-Trans-1,Rea
7、ding A,工业设计 我想设计一只闹钟，它带有一个移动式闹铃开关，闹铃第一次响时开关触手可及，但之后闹钟一次比一次难触碰到，于是闹钟闹个不停，直到我完全醒来。,A-Trans-2,作为工业设计师，我们的工作就是设计产品所有批量生产的各种各样的产品，从法拉利汽车到烤面包炉，从家具到电视机。我们通过画图、素描、甚至涂鸦来构思产品，将生产厂商想象的某种产品的样子呈现给他们。,Reading A,A-Trans-3-1,Reading A,我们的职业目标之一是使产品具有吸引力。一位工业设计师草图本里的内容常常看上去就像平面化的科学狂人的实验室，满是各种各样产品的涂鸦。/我们工业设计师们也用双手来进行
8、创意，用粘土、造型泡沫这些工作室里的材料来展现产品的手感。米开朗基罗在大理石堆中“发现”了他的雕塑作品；工业设计师们在粘土堆、泡沫堆，或者偶尔在电脑软件的帮助下找到了最新款随身听的形状。,A-Trans-3-2,/不管用哪种工作材料，设计师们每次都会花上好几个小时去造型，去触摸，去把握，一遍又一遍地雕琢那些线条，不久，这些东西就会成为真正可以使用的产品，被千万个消费者触摸、把玩。当你抚摸着刚从盒子里取出的全新产品时，它的表面已经被设计师的双手和目光以这样或那样的方式抚摸和打量过成百上千次了。,Reading A,A-Trans-4,我们也竭尽全力使产品不会令人生厌。有些产品外形又酷又好用它们是
9、一系列会在潜移默化中提升你生活品质的奇妙物品。而另一些产品，其令人讨厌的设计几乎使其实用性变得不值一提，比如桌角伤人的咖啡桌，以及看起来像曼哈顿地图一般令人迷惑的遥控器。两类产品的区别在于其设计方式，在于其外观和手感，而造成这一切不同的正是工业设计。,Reading A,n. an aim; objective 目标，对象,Reading A,target,e.g. Ive set myself /a target of /saving $200 a month. set a target of 设定一个目标 v. to make something have an effect on a p
10、articular limited group or area 把为目标，瞄准 e.g. The advertisement/ was designed to /target a mass audience. be designed to 专门设计用来,e.g. We couldnt locate/ the source of the radio signal.,Reading A,locate,v. to find the exact position of something 指出或确定的位置,e.g. He made one last attempt /at the world reco
11、rd. make one last attempt 做最后一次尝试 make an attempt to do sth. v. to try to do something that is difficult, dangerous, etc. e.g. The book attempts to/ explain the origins of the war. attempt to do sth.,Reading A,attempt,n. an act of trying to do something 尝试，努力,e.g. Mass-produced furniture/ is cheaper
12、 than/ furniture made by hand. mass-produced adj.大量生产的 be + 形容词比较级 + than made by hand 手工制造的,Reading A,mass-produce,v. to produce in large numbers using machinery （使用机器）大量生产,n. 1) imagination 想象 e.g. Have you ever /had visions of great success? 2) idea 看法 e.g. She had the same vision of him/ as I ha
13、d. 3) sight 视力 e.g. With my new glasses /my vision is perfect!,Reading A,vision,e.g. 1. a chunk of cheese 2. A huge chunk of the audience /got up and left /before the show.,Reading A,a chunk of,a large piece of something that does not have an even shape; 一大块 a large part or amount of something 大部分,e
14、.g. She bought a brand-new car for her brother/ as the wedding gift. buy sth. for sb. 给某人买某物,Reading A,brand-new,adj. new and not yet used,e.g. Whats wrong with Dave? Hes becoming/ a total pain in the neck. Whats wrong with sb./ sth. ？ 某人某物怎么了？,Reading A,a pain in the neck,a person or thing that is
15、very annoying 令人厌烦的人/事物,v. to increase or further improve the good quality, value or status of something 提高，提升,Reading A,enhance,e.g. This is /an opportunity to/ enhance the good reputation /of the company.,e.g. The advantages of/ the plan/ far outweigh /the disadvantages.,Reading A,outweigh,v. to b
16、e more important or valuable than something else （在价值等方面）超过，比重,adj. far away from places where other people live; far away in time 远程的，遥控的；远的,Reading A,remote,e.g. 1. The farmhouse/ is remote from /any other buildings. be remote from 远离 any other + 名词复数 其他 2. remote database/remote access/remote con
17、trol,Reading A, remote controls that look like maps of Manhattan,remote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan,A-Task 1,Reading A,Task 1 Tick off the jobs of industrial designers mentioned in the passage.,A-Task 2,Reading A,Task 2 Decide wh
18、ether the following statements are true (T) or false (F) according to the passage.,T,F,T,F,T,L-Task 1,Listening,Task 1 A salesgirl is introducing one of their printers to a customer. Listen to the conversation and fill in the blanks with what you hear.,M: Could you give me the size of the printer? W
19、: Yes. Its 15 centimeters . M: How about its ? W: Its 30 centimeters wide. M: How long is it? W: The is centimeters. M: By the way, how much does it weigh? W: Its is 5 kilograms.,high,width,length,65,weight,L-Task 3,Listening,Task 3 Mike and Anne are discussing which gifts to give at the coming trad
20、e fair. Listen and note the reasons for and against the gifts.,Script,good price,attractive,expensive,contact details,free ad,L-3-Script,Task 3 Script,Listening,L-Task 5-1,Listening,Task 5 Listen to the passage twice and fill in the blanks with what you hear.,When describing your product for a busin
21、ess plan, you should start by asking yourself, “What product am I selling?” In answering the question, you can explain what the product is and what the product . Then you can list the special points that make your product different from others. _ , you should state how your product will benefit cust
22、omers. The description of your product should clearly state . Describe the special,is used for,More importantly,goals and objectives,L-Task 5-2,Listening,points of your product and how or why it will attract customers. Emphasize any special points that you feel will attract customers and explain how
23、 and why these points are attractive. Try to describe the benefits of your product from your customers . Successful business owners know or at least have an idea of what their customers want or expect from their product. This type of knowledge can be helpful in building and loyalty.,point of view,cu
24、stomer satisfaction,LL-Task 4-1,Language Lab,Task 4 Choose the best answers to complete the following passage.,We all have pressure sometimes since we have to face different kinds of challenges and 1 every day. When the pressure is too much, we experience 2 . Sweety is a virtual character that helps
25、 people understand 3 their stress is coming from and what they can do to 4 it in a friendly way. Sweety is your 24-hour-a-day 5 . It listens to you as a real-life 6 would and it helps you analyze your stress with visible calm and beautiful graphic patterns. By exposing the 7 of your stress it is eas
26、ier to find a way to relieve it.,LL-Task 4-2,Language Lab,Depending on the growth of the graphic patterns, Sweety will also 8 you to play interactive games by 9 its soft body. When the pressure is on and the stress is 10 , just squeeze and beat it hard. Now thats much more than a human friend would
27、let you do. ( ) 1. A. friends B. news C. problems D. needs ( ) 2. A. happiness B. stress C. excitement D. surprise ( ) 3. A. how B. where C. when D. why ( ) 4. A. feel B. raise C. hide D. reduce ( ) 5. A. listener B. watcher C. passenger D. sleeper ( ) 6. A. enemy B. pet C. animal D. friend ( ) 7. A
28、. advantage B. benefit C. cause D. shape ( ) 8. A. invite B. prevent C. give D. refuse ( ) 9. A. painting B. operating C. saying D. designing ( ) 10. A. nothing B. a little C. little D. too much,C,B,B,D,A,D,C,A,B,D,LL-Task 5-1,Task 5 Translate the following into English using the given words or phra
29、ses.,1. 我们一进大楼就找到了这个公司。(locate) We located the company as soon as we entered the building. 2. 这两家工厂都生产电脑配件。(manufacture) Both factories manufacture computer parts. 3. 我已经把报告的大部分写完了。(a chunk of) Ive completed a chunk of my report. 4. 你可以用锤子把这块金属弄平。(flatten) You can use a hammer to flatten out this pi
30、ece of metal.,Language Lab,LL-Task 5-2,Language Lab,5. 我们能否进一步增强营销方面的优势？(enhance) Can we further enhance our marketing advantages? 6. 他的粗心导致了任务的失败。(result in) His carelessness resulted in the failure of the task. 7. 公司非常关心员工们的未来。(be concerned about) The company is very concerned about the future of the employees. 8. 办公室窗帘的颜色必须与环境相配。(match) The color of the curtains in the office should match the environment.,Thank you!,ENGLISH FOR CAREERS,Thank You!,职业综合英语 1,新职业英语,