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1、An Analysis of Dove Advertising Language Based on Speech Act Theory,Acknowledgements,01,Introduction,02,Literature Review,03,Analysis of Dove Advertising Language Based on Speech Act Theory,04,Conclusion,Contents,01,02,Introduction,Literature Review,04,01,02,Introduction,1.Backgruond and Research St
2、atus 2.Purpose and significance 3.Framework of the Paper,Literature Review,Speech Act Theory 1. Austins Model of Speech Acts 2. Searles Classification of Speech Acts Advertisement Application of Speech Act Theory in Advertising Language,Analysis of Dove Advertising Language Based on Speech Act Theor
3、y,Collection of Advertising Language of Dove An Analysis of Features of Dove Advertising Language Functions of Dove Advertising Language,Conclusion,Advertisement design,Writing and translation,Pragmatic,Rhetoric,Research Methods,Quantitative analysis,Literature research,Summary method,Limitation of the Paper,The time and some resources are limited,such as unavailable vebsite and foreign literature about Dove advertising language and Speech Act Theory.,