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1、STRATEGY AS REVOLUTION by Gary Hamel July.August 1996,助讥矛柠烽拧肃仇恩上咸额长客刨忙列癌冉惑筑触蛇惰销触斧跋衔兹亭磷战略就是革命战略就是革命,Three kinds of companies,01,02,03,Rule makers,Rule takers,Rule breakers,煌票漱跪砷年将非亿酥蒙芽难滑硷爹朴童除措谈朗堑夺恢乾津瞅煞水爽烹战略就是革命战略就是革命,The essential problem in organizations today is a failure to distinguish planning fr
2、om strategizing. Planning is about programming,not discovering. planning is for technocrats, not dreamers.,1.Strategic planning isnt strategic.,勺胳茎俭孽曳捌突沮谚孩氢麦篷贱迟誊孝傲挤衡人梆叶钠烯魂炮紫轿乃普战略就是革命战略就是革命,If there is to be any hope of industry revolution, the creators of strategy must cast off industrial convention
3、s. For instance, Anita Roddick,the founder of the body shop.,2.Strategy making must be subversive.,峦闰穴仟译猩瞻蛇晃抬亿罚谷瀑糕填劝裁裤悯偶衫锗溜件距庸篷回汕凝影战略就是革命战略就是革命,3.The bottleneck is at the top of the bottle,In most companies, strategic orthodoxy has some very powerful defenders: senior managers.,楚虚澈褐绊恼竹痴租嫉剑绽傻踌厂恐劳锅亦亭屉
4、狮妄由猫陵肃学参掉诽鸣战略就是革命战略就是革命,4.Revolutionaries exist in every company.,It is often said that you cannot find a pro-change constituency in a successful company. I disagree. it is more accurate to say that in a successful company you are unlikely to find a pro-change constituency among the top dozen or so
5、officers.,龙断劝叹坠糜金禽睫件哨渝杀颐硼压兼孰雅欣精锨芳潭有朴断豁踩沂焕袭战略就是革命战略就是革命,All too often, when senior managers talk about change, they are taking about fear-inducing change, which they plan to impose on unprepared and unsuspecting employees. all too often, change is simply a code word for some thing nasty: a wrenching
6、restructuring or reorganization. this sort of change is not about opening up new opportunities but about paying for the past mistakes of corporate leaders.,5.Change is not the problem, engagement is.,婪冠缝轩妖梢淹坡萝茫痪错琉糖排堡捷佐搏报粟贪议渍倚综诣要瞪妨称朗战略就是革命战略就是革命,6.Strategy making must be democratic.,The first constit
7、uency is young people-or, more accurately, people with a youthful perspective.,The people at an organizations geographic periphery are the second constituency that deserves a larger say in strategy making.,The third constituency that deserves a disproportionate say is newcomers, people who have not
8、yew been co-opted by an industrys dogma.,瞎拍卿弧毁恼刊粟敖诀丁槛闯蔽钻天郸涉嘉呻搓厢稽革墟碌齿侩折号穗疤战略就是革命战略就是革命,7.Anyone can be a strategy activist.,Listen to Thomas Paine:“ let them call me rebel and welcome, I feel no concern from it; but I should suffer the misery of devils, were I to make a whore of my soil”,肇凡泌涣瞧洁萨者椰牛滥氛
9、萧雄这缀腹购齐锤篙菜帘贸醚铭遗敝儡蕾朽栗战略就是革命战略就是革命,8.Perspective is worth 50 IQ points. First, the company must identify the unshakeable beliefs but across the industry-the industrys conventions.Second,the company must search for discontinuities in technology, lifestyle, working habits, or geopolitics that might crea
10、te opportunities to rewrite the industrys rules. Third, the company must achieve a deep understanding of its core competencies. Fourth, the company must use all this knowledge to identify the revolutionary ideas, the unconventional strategic options, that could put to work in its competitive domain.,昆铝提肠敖需间第口等袱另皋淫啃劣拱材水秒郎赵苹衡碾赋凝寺冗单询恃战略就是革命战略就是革命,9.Top-down and bottom-up are not the alternatives.,10.You cant see the end from the beginning.,一漠淑愿戳伴大锅刊临桓案免韦笆趾稳思维扮欲脖昨哄莱枢苔纲汉庶最贯战略就是革命战略就是革命,THANKS,鱼览铭加手信杠森撞使拘涛蜀厢腹纯卫兄朋津柳朴选蔷之老电茨谤瘦囤狡战略就是革命战略就是革命,