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1、120706519 EVA,Gucci is an Italian fashion brand, founded by Guccio Gucci (古驰奥古驰) in Florence(佛罗伦萨) in 1921, now Gucci is one of the largest fashion group in the world.,Brief introduction,Brand Logo,Bamboo handle（竹节手柄）,Horse chain(马术链).,GG （双G标识）,Products,Gucci History,Beginning Reborn Summit,1920s,1
2、930s,1940s,1950s,In 1921, he opened the first store ,in the goods marked with Gucci mark.,Gucci in 1947, designed bamboo handle to replace leather handle.,In 1953, Guccis brand reputation had been sun at high noon.,In1938,Guccio Gucci opened the first subbranch(分店) in Rome.,Designed the red, green a
3、nd red stripes as the brand identity.,1960s,1970s,1980s,In the early 80s, because of Gucci familys internal strife(内乱), Guccis brand image began to decline.,In 1960，Gucci established a foothold in the main market of the world.,In the end of 1960s,GG officially became Guccis brand identity.,1990s,In
4、1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci.,Tom Ford became creative director of Gucci in 1994,he introduced silk shirt, velvet mohair coat 马海毛外套 and pants,since 1994,Gucci has been the worlds most super-heavyweight fashion brand.,At the same tim
5、e, it began to the global fashion industry recruiting high-quality brand subglottic, France, Yves Saint Laurent and a number of classic brands have become the Gucci Group.,伊夫圣洛朗,In 1997,Gucci bought the cooperation as long as 23 years of famous Swiss watch factory Severin Montres.,Gucci is named Eur
6、opean Company of the year 1998 by the European Bussiness Press Federation,In 1999, Gucci entered into a strategic alliance with Pinault-Printemps- Redoute巴黎春天,2010s,2000s,In 2006, Frida Giannini was appointed as the creative director for the entire Gucci label,In 2007,Gucci achieved astounding globa
7、l success and is named the most desirable luxury brand in the world,In 2009, Patrizio di Marco succeeded Mark Lee as CEO of Gucci.,In 2011,Gucci continues to focus on strengthening the reputation,Gucci Timepieces & Jewelry at Basel 2012,This year New products,Bamboo handleg bag Fashion Gentle Gorgeo
8、us,Newest,Future,So,Frida Giannini,Heritage is good to going back to the archives and looking forward to the future.,Never out of style,Heritage and long-lasting values are emphasized in conjunction with its high fashion and aspirational style.,In collaboration with Lapo Elkann, the Fiat 500 by Gucci, iconic italian car.,