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1、Lesson 3,The Advertising Game,Can you think of some advertisements you have seen? List some places where you have seen advertising. Which advertisements have you seen recently that you liked? What did you like about them?,advertisement,advertising,advertiser,ads,What is the purpose of advertisements
2、?,for money,Para 1 Para 2 Para 3 Para 4 Para 5,the classic ads,the ads in the market,modern ads,the top ads of today,the public ads,Match the main idea of each paragraph.,What techniques do advertisers use in each period?,information: brand names and location.,pictures and words,ideas,humor as well
3、as new and unusual,Why?,Why?,Why?,What techniques do advertisers use in each period?,information: brand names and location.,pictures and words,ideas,humor as well as new and unusual,direct competition,the advertising boom,to make people forget their aim,The text is mainly about _. The advertisement
4、history. The advertisement development. The advertisement competition.,What expressions are used to refer to the purpose of the advertisements?,to attract and hold the attention of the public,to be noticed to make them more attractive to make customers spend money to make people forget that someone
5、is trying to sell them something for a profit,Is all the advertising about selling goods for money?,What are public advertisements about? And what is the purpose of the advertisements?,What is the function of the three “however” in the text?,Read the text and find the words that mean the following.,specific be made up of grow fast present-day be connected with Purpose method,certain consist of boom contemporary be linked to aim approach,