ATM Machine Guide ATM机使用指南.doc

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1、ATM Machine Guide ATM Machine Lease Weighing the benefits of an ATM LeaseAre you thinking about buying or leasing an ATM machine to place in your business or as an additional source of income? Before you make your decision, weigh the pros and cons of both leasing and buying. You might find that leas

2、ing is a better option for the particular needs of your business.What kind of things do you need to consider? First of all, what kind of service agreement will you have if you choose to buy an ATM? Are you responsible for all repairs? Is there any kind of warranty? Where is the closest service repai

3、r person?If you buy, you may be responsible for all future repairs. There is generally a warranty period on at least part of the machine, but dont take those things for granted. Make sure you understand your agreement before you buy.The same goes for leasing: make sure you understand the lease agree

4、ment before you sign off on it. Generally speaking, you may receive more repair assistance if you lease the equipment but read your contract closely. Are there charges for late lease payments? What if the machine does not perform as you had hoped? Is there a clause in the agreement that will allow y

5、ou to opt out if necessary?Look at the total price before you get infatuated with the low monthly price of a lease agreement. Look at these examples. If you can buy an ATM machine and service outright for $10,000, dont be taken in by a $1000 a month lease. That would end up costing you an additional

6、 $2000 more in the first year alone than the purchase. Plus, to continue that lease agreement means you will have to pay that $1000 a month the following year, too (unless the cost goes up). So, while $1000 a month certainly sounds nicer than $10,000, the lease will cost more in the long run. Not al

7、l leases are the same, though, so you should evaluate your options carefully. Talk to your accountant to see which would be a better deduction for your business. Do you need a monthly payment to claim as a business expense for your taxes next year? How much of the monthly lease payment can you deduc

8、t? Can you deduct more if you buy it outright? Your accountant can tell you if it is more beneficial for you to buy or lease an ATM machine and will also be able to outline a few more pros and cons related to ATMs as business expenses.Take a little time to investigate your options before you choose

9、to either buy or lease an ATM machine. Making an educated decision now will mean you will likely be more satisfied with your choice months down the road. Dont let a sales rep rush you into a decision. Remember, its his or her job to sell. Insist on taking your time, asking questions, reading informa

10、tion and talking with other customers about their experiences with the company from which you are considering either leasing or buying.ATM Sales - Buying ATM Machines can be tricky. What should you expect?If youve ever considered buying an ATM machine, but think the ATM sales business is probably to

11、o complicated, think again. While theres going to be a learning curve, this is a business that can be learned by anyone who has a tendency toward entrepreneurship. Start with the basics. Take a look at the major manufacturers of ATM machines, and those who advertise themselves as ATM sales companies

12、. You should expect from these companies the exact same service youd expect from anyone offering a product competitive prices, service after the sale, technical assistance and the ability to upgrade. Remember that ATM machines exist simply because of two things the demand for convenience and the tec

13、hnology to make that need a reality. That brings you to one of the things you should demand from a company touting ATM sales. Ask about the machines versatility. If the company comes out with a new technology the ability to wash clothes while the customer waits for a completed transaction, for examp

14、le will the machine youre looking at be able to handle the uploads? Thats certainly an exaggeration of the service youd expect from an ATM machine, but a few years ago ATM owners probably thought tickets sales were also an impossible service. Today, ATM machines serve as ticket kiosks and more. Take

15、 time to compare prices, but dont necessarily look only at price. Some companies offer lease purchase options, or even a “rental” opportunity. Those may very well what you need to get you started in your business endeavor. With almost any business enterprise, service after the sale is vital. If your

16、 machine is down, people will remember it as an unreliable location. Not only will you lose that days transactions and the accompanying profits, youll also lose in the future because the customer who doesnt successfully complete a transaction is likely to find another ATM location for their next try

17、. Some companies offer a network of technicians to help you keep your machine maintained. This isnt necessarily part of the ATM sales process, so keep it in mind as you choose a company to purchase your ATM machines from. Locations are another important issue to consider as you look into the potenti

18、al of getting an ATM machine or expanding your current network of machines. Some companies offer to help you find locations, but others simply offer up the product, leaving the location to you. If youre opting to take over an existing location, you should probably get a look at the previous owners p

19、rofit margin, if possible.That location may be important for another reason. If its a “through the wall” ATM machine, youre probably going to have to have a machine that fits that existing spot. Some ATM sales companies tout their ability to retrofit machines so that you can use any existing space.

20、There are many things to consider as you look at purchasing an ATM. Remember that theres profit to be made, but dont think that the money is simply going to roll in without your input at all. From periodically checking machines to maintenance, you have to be willing and able to invest some time as w

21、ell as the initial financial investment. But if you do your research, and choose your ATM sales company carefully, youll find out why so many people are opting to go into business with an ATM machine.ATM Distributors Why ATM distributors must be there before and after the saleWhy must ATM distributo

22、rs be there for clients both before and after the sale? The answer is simple.Good customer service before AND after the sale brings about repeat customers and referrals. And remember, the customer is a powerful person. If the customer has one bad experience, you can believe he or she will tell any a

23、nd everyone who will listen about it. If you are trying to build a good business; bad experiences will kill it faster than anything else ever could.Stay on top of customer service. It begins before the sale.If you call, write or email about your interest in an ATM distribution program, make sure the

24、 company follows up as quickly as possible. If you ask questions, they should be answered. If they dont know the correct answer, they should say so. There is nothing wrong with not knowing everything. As a matter of fact, you will probably trust the company more if they answer a question with an hon

25、est “I dont know, but let me find out and get back with you by the end of the day.” If they give you a time limit, make sure they honor it. But if they cant find the answer you need by the mentioned deadline, call back to inquire and make sure all your questions are answered. Just be honest, and you

26、 will get your business relationship with the ATM company off to a great start.Now that you have chosen an ATM company and bought your ATM product or services, the work does not stop. You must still work to keep your ATM customers satisfied, even if your company is small and you have to deal with a

27、lot of other business issues. Keep in touch with the ATM company. When it comes right down to it, they are the people you have to communicate with. They sold you the product. Usually you can call a service representative personally if you ever have any trouble with customer service or repair departm

28、ents for your ATM machine. Let them know that while you dont anticipate any problems, youll be in touch if you do run into any. With that said, make sure the ATM company you choose follows up on your concerns and gets back to you in a timely manner. If youve been trying to reach someone from tech su

29、pport but cant seem to get through a busy switchboard, make sure someone takes your phone number and ask someone from tech support to give you a call. Even if it takes tech support a while to solve your problem, you will be impressed if you get results from them. This is how business relationships a

30、re built.If you want to build your business, service both before and after the sale is of utmost importance. Dont slack on either aspect. A satisfied customer is a long-term customer. When a satisfied customer tells other people about his or her great experience with you and your company, its better

31、 than any type of advertising you could ever invest in.ATM Processing How much should it really cost for ATM transactionsHow much should it really cost for an ATM transaction? In a perfect world, it would cost nothing. However, ATM machines cost money. Without the charge for ATM processing, there wo

32、uld be no way to reimburse the people who are out the costs. And no one wants to be out the costs without some kind of return for it. However, you should try to find an equilibrium price so that people will continue to use your machine and you will begin or continue to make a profit for your machine

33、. When you decide to go into business or make some extra money with ATM processing, you should first decide if you want to own or rent. You should then consider any additional costs for owning and maintaining your machine. This should include any costs for periodic maintenance, time spent on the mac

34、hine, and any costs that you will need to pay to any outside parties. The costs of owning and maintaining an ATM machine will vary from owner to owner. You just take into account the costs that you may incur. After you figure out how much cost you will incur on a regular basis, you should decide on

35、a possible scenario for how much your machine will be used. The first step in doing this is surveying the traffic around your machine. This is one thing to consider when you are choosing a location to put your machine. One thing to make sure is that people will realize that your machine is there. No

36、 one can use a machine that they dont know exists. If you are putting your ATM machine in a place that has a lot of traffic, especially foot traffic, the likelihood of people using your machine increases. Also, if there is a reason why people in the area around your machine would need extra money, t

37、he transactions are likely to increase. All of these factors are important because when more people use your machines, you can afford to charge them less.After you figure out what reasonable pricing with the competition seems to be, see if you can meet or beat it. However, you still have to keep the

38、 charge high enough to make a profit. But if you charge less and more people come, you still have the potential to make more. This is the whole point of competitive pricing.When you are pricing your transaction fees, you should compare your fee to the competitions, especially if any other machines a

39、re in a close proximity. No one will use your machine if they are charged more at yours than at the one around the corner. However, even if yours is the only machine for miles and miles, you shouldnt charge way more than other machines. People will then use your machine only in emergencies in that c

40、ase.The main point that you should remember when pricing your ATM machines processing transaction, is to charge enough to cover your routine costs and make a profit without going above the competitions pricing. If you cant do this, dont buy one.ATM Business - How to get in on the ATM machine busines

41、s phenomenonOne of the first things you should realize before you dole out the cash to get an ATM business off the ground is that simply having the ATM machine isnt going to do you a bit of good. The person who has a dozen ATM machines in the garage is no more in the ATM business than the person wit

42、h no ATM machines at all. So what does it take to get an ATM business started? The three most important rules of real estate apply to the ATM business opportunity. Its all about location, location and (of course) location. If you have poor positioning for your ATMs, youll probably not do much better

43、 than if you had them in your garage. So the first step is not only to find the machines, but to decide what youre going to do with them once you have them. Some ATM manufacturing companies offer help finding locations, and some ATM franchise companies offer help finding the machines. Which way you

44、start is merely a point of personal preference. If you choose a franchise, keep in mind that there are likely to be some franchise rules youll be expected to follow. The extent of these rules will depend on the franchise because there is no typical franchise contract. Each franchise parent company s

45、ets rules for themselves, and those decisions are up to the franchiser as long as they dont violate any rules governing the use of ATM machines. Franchises do often offer one major benefit in the form of support. A franchise parent company may very well be able to train you in the management of your

46、 ATM business, down to bookkeeping and maintenance of machines.The reliability of your ATM machines will depend largely on your manufacturer some are simply at the top of game in this sector while others arent. You may find that the cheapest source of ATM machines isnt the best source. Heres why rel

47、iability is such an important factor in your effort to start an ATM business. If a consumer is headed to an ATM machine, its probably because he or she needs cash. It may be for an impulse purchase or for an emergency car repair but the fact remains that the person is looking for money. If your ATM

48、machine isnt working on that particular day (or worse, malfunctions mid-transaction), that person will probably be able to go to another ATM machine to get the cash they need. Youve lost the profit from that particular transaction. But worse, youve probably lost future transactions because that pers

49、on is going to remember your ATM as the one that didnt work, and wont even bother to stop there next time. After choosing the manufacturer and locations for your ATM business, youve still got some hurdles to clear. Youll have to set up a routine of servicing machines (whether you do it yourself or hire it to be done). You need to have a regular maintenance program in place, and to have a plan for when probl

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