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1、Unit I Culture,Culture,How to communicate with people from different countries effectively? How to be a proficient intercultural communicator?,Cultural Difference,Cultural Difference,So many differences?,Culture!,The definition of culture,arts food language music literature architecture .,1. The def
2、inition of culture,Culture is a complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society. -E.B. Tylor,我国辞海对文化是这样定义的:“从广义上说,文化是指人类社会历史实践过程中所创造的物质财富与精神财富的总和”。,Culture behind language,Tanslate the following Ch
3、inese into English. 挥金如土 天涯何处无芳草,There are plenty of fish in the sea.,挥金如土,spend money like water,天涯何处无芳草,Environment,Culture behind language,Self-help is the best help. If you want thing done well, do it yourself. God will help those who help themselves. Self comes first.,一个好汉三个帮 人心齐，泰山移 在家靠父母，在外靠朋
4、友。 国家利益至上。,Individulism,Collectivism,Culture behind language,Time lost cannot be won again. Rome was not built in a day. Good or bad, its hard to say. Example is better than precept. Bad news has wings. An young idler, an old bagger. Talk to the wall.,一寸光阴一寸金。 冰冻三尺非一日之寒。 塞翁失马焉知非福。 言传身教。 好事不出门，坏事行千里。 少壮不努力，老大徒伤悲。 对牛弹琴。,Assignment,问题,1. 我国的筷子标准长度是多少？代表什么意思？ 2. 布置餐桌时，西方的刀子、叉子、勺子和酒杯怎么放？,