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1、This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of Roland Berger & Partners.,ContentPage,A.Chapter? 1.Sub ch
2、apter? 1.1Section? B.Chapter? 1.Sub chapter? 1.1Section? C.Chapter? 1.Sub chapter? 1.1Section?,2,多项水平列举,标题,标题,标题,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Details,Details,Details,标题,标题,标题,Details,Details,Details,1,2,3,4,3,垂直多项列举,。,。,。,.,.,.,.,.,1
3、,2,3,4,4,日程计划,1,2,3,4,5,6,7,8,9,10,11,12,Month 1,Month 2,Month 3,Activities,A.,B.,C.,1,2,3,4,5,6,7,8,9,10,11,12,Month 1,Month 2,Month 3,Activities,A.,B.,C.,1,2,5,项目列举,2,3,4,5,Guidelines 1,Guidelines 2,Guidelines 3,Guidelines 4,Guidelines 5,Comments 1,Comments 2,Comments 3,Comments 4,Comments 5,1,6,三
4、层、四层三角,7,五层（中心型）三角,8,三因素交叉,.,.,.,1,2,3,9,公共面积,10,四因素（一）,11,四因素（二）,12,四因素（三）,1,2,3,4,Factor 1,Factor 2,Factor 3,Factor 4,13,四因素（四） (3a weighted),2,3,4,Factor 1,Factor 2,Factor 3,Factor 4,14,四因素（五） (3b dynamic),1,2,3,4,Factor 1,Factor 2,Factor 3,Factor 4,Four dynamic factors,15,6因素变量,16,D.矩阵 因素对比关系,17
5、,矩阵、表格（数据、变量的水平和垂直对比）,1,2,3,4,18,专用矩阵类型 机会、威胁,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,1,2,3,4,19,专用矩阵类型 正面与反面,1,2,3,20,专用矩阵类型 矛盾,2,3,4,21,专用矩阵类型 矛盾,22,专用矩阵类型 冲突/紧张（一）,23,专用矩阵类型 冲突/紧张（二）,24,专用矩阵类型 bottom up/top down (1),BOTTOM UP,TOP DOWN,25,Special typ
6、es of matrix bottom up/top down (2),BOTTOM,UP,TOP,DOWN,1,2,26,E.Process (1) Factors, steps,27,Processes,1,2,3,28,Process/phases,1,2,3,4,5,Phase 1,Phase 2,Phase 3,Phase 1,Phase 2,Phase 3,Phase 1,Phase 2,Phase 3,1,2,3,4,29,问题表现,问题归纳,问题分析,30,三层包含关系,31,Cycles (1) (color presentation),32,Cycles (2),33,Sp
7、irals (orthogonal)螺旋,1,2,34,Hurdles跨栏,35,Resistance/obstacles阻力,1,2,5,7,3,4,6,36,Filters过滤,1,2,4,5,3,6,37,Change of mindset/direction行动指南，趋势,1,2,3,4,38,Nodes/interfaces界面,接触面,1,4,3,7,5,6,8,9,2,39,Pressure压力,1,2,40,Increase/decrease增加,1,2,3,4,5,6,7,8,41,Various types of brackets (to be used instead o
8、f block arrows)不同类型的括号,1,2,3,4,5,6,7,8,9,10,11,42,F.Process 2 Factors, impact因素，影响,43,Consequences (1)后果,.,.,.,.,.,.,44,Consequences (1a) 后果,.,.,.,.,.,.,45,Consequences (2) 后果,46,Consequences (3) 后果,.,.,.,.,47,Consequences (4) 后果,.,.,.,.,1,2,48,Impact (3 factors)影响,QUALITY,TIME,COST,49,Impact (4 and
9、 6 factors) )影响,50,Impact (4 factors) )影响,Factor 3,Factor 2,Factor 4,Factor 1,Generic description of the 4 factors,51,Impact (5 factors) )影响,Factor 3,Factor 2,Factor 4,Factor 5,Generic description of the 5 factors,Factor 1,52,Impact (6 factors) )影响,内容,Factor 2,Factor 3,Factor 1,Factor 5,Factor 4,Fac
10、tor 6,53,Impact (7 factors) 影响,Factor 3,Generic description of the 7 factors,Factor 2,Factor 6,Factor 4,Factor 5,Factor 7,Factor 1,54,Impact (8 factors) 影响,Factor 3,Generic description of the 8 factors,Factor 2,Factor 6,Factor 7,Factor 4,Factor 5,Factor 1,Factor 8,55,第三,12,Impact and result (1)影响和结果
11、,56,Impact and result (2) 影响和结果,5 success factors,57,Action/reaction行动,58,G.Process 3 Factors, interlinked因素，相互关联,59,Action/reaction (1)行动,60,Action/reaction (2) (transparent color presentation),61,Interaction交互,1,2,3,62,Jigsaw puzzle拼图,63,Spiral螺旋,64,Do not use block arrows,Use variations instead,1
12、,2,3,4,1,2,3,4,BACKUP,New Content design Key changes regarding lean, linear, literal,Do not use shading or borders,Instead, use unframed colored shapes in shades of key blue, for emphasis only,Do not use ovals,Instead, use AutoShapes with corners completely rounded off,Do not use stickers with lines
13、,Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area,Do not put numbers in circles,Instead, put them in squares (key blue shade 1), white lettering, bold,If boxes are used,65,Do not position text behind graphics,Position text to the side of graphics instead
14、,Arrow function can be switched on and off/ positioned to the side,Text is easy to read if not positioned behind graphics,Do not use speech bubbles,Instead, use AutoShapes/callouts/third row (you can use the arrow function!),Do not use big multicolored cartoons/ Clip Art,Instead, use pictograms (if
15、not available: convert Clip Art to linear monochrome versions),Do not use miniature charts as navigators,Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point,1,2,3,4,New Content design Key changes regarding lean, linear, literal,A. Chapter page (after chapter poin
16、t: 4 space bars),Action/reaction行动/反应,Action/reaction行动/反应,Action/reaction行动/反应,Against the tide/with the tide反潮流/顺潮,Against the tide,With the tide,.,.,.,.,.,.,Balance/imbalance平衡,Balance/imbalance 平衡,Balance/imbalance 平衡,Chances/risks机会/风险,Change of direction改变方向,力矩的方向变化,Circulation (2 factors)流通，因
17、素,Circulation (3 factors) )流通，因素,Circulation (4 factors) )流通，因素,Circulation (5 factors) )流通，因素,Circulation (6 factors) )流通，因素,标题,内容,内容,内容,内容,内容,内容,Circulation (7 factors) )流通，因素,Circulation (8 factors) )流通，因素,Client types客户类型,”Unsure,”Hesitant,”Successful,”Hopeless,”Drowning,”Struggling,Ensure survi
18、val in short term,Restructuring or search for partners,Actively initiate structural change,Growing and positioning project,Secure future,Strategy project,Startout toward the future,Specific imple-mentation project,Client type,Need,Project type,Conflict冲突,?,Conflict 冲突,Consequences (2)后果,.,.,.,.,.,.,
19、.,.,.,.,Consequences (3) 后果,Consequences (4) 后果,.,.,.,.,.,.,.,.,Consequences (5) 后果,.,.,.,.,.,.,.,.,.,.,Consequences (2) 后果,Consequences (3) 后果,Consequences (4) 后果,Consequences (5) 后果,开始（背景）过程（原因）结果,1,2,3,4,5,6,Consultants profil (English), Firstname Lastname,Position: .,Year of birth: .,Nationality
20、: .,Languages,19901994,Education,Updated: MM/YY,Professional experience,Methodological competence,Since 10/1992,Industry competence,Key projects,Cooperation合作,Cooperation 合作,Dead end死胡同,Dependance依赖,Development才有发展,Dice骰子,Direction方向,由因素推出分析结论（1）,因素1,因素2,因素3,结论1 结论2,由因素推出分析结论（2）,内容,标题,内容,标题,内容,Facto
21、rs (3)因素,三因素 (3) 因素,Factors (3) 因素,Factors (4) 因素,Factors (4) 因素,Factors (4) 因素,Factors (4) 因素,Factors (6) 因素,Factors (8) 因素,Factors (4) 因素,Factors (5) 因素,Factors (6) 因素,Factors (5) 因素,Success factors,Success factors,Factors (6) 因素,Factors (4) 因素,Success factors,Factors (3) 因素,Factors (4) 因素,Factors
22、 (5) 因素,Feedback反馈,Feedback 反馈,Feedback 反馈,Feedback 反馈,Feedback 反馈,Filter过滤,Filter 过滤,Initial situation,1. Criterion,2. Criterion,3. Criterion,Result,标准,Flexibility灵活，弹性,Flexibility弹性,能力,意向,价格伸缩系数,Flexibility 弹性,Focus expansion焦点 - 膨胀,t,t,Growth成长，发展,Guidelines指引,Harmony和谐，调和,Hurdles and brakes跨栏和制动
23、器,Company X,Impact影响,.,.,.,.,.,.,.,Influence (1 factor)影响,Influence (2 factors) 影响,Influence (2 factors) 影响,Influence (4 factors) 影响,Influence (4 factors) 影响,Influence (6 factors) 影响,Input/output输入/输出, ., .,Interaction交互,Matrix矩阵,Matrix 矩阵,Measures plan planned activities措施计划 - 计划活动,Overview: ,Activ
24、ities,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Comments,Measures plan planned measures措施计划 - 计划活动,Activity: ,As of: ,Objective:,Results:,Responsible: ,Support: ,Measures: ,.,.,.,.,.,.,.,.,Measures plan planned individual steps措施计划 - 计划活动,Measure: .,No.,As of: ,1.,.,Individual steps,Responsi
25、ble,Support,Form of result,Start,Dura- tion,Dead- line,Pro- ject,Com-pleted,.,.,.,.,.,.,.,.,Multipliers乘法器，渲染增效器,.,+,+,+,.,+,= Projektteams,Mutuality,Mutuality相互,Obstacle障碍,Obstacle障碍,.,.,Obstacle障碍,Option期权，选择,1,2,3,Option 期权，选择,1,2,3,4,Penetration渗透,Plus/minus加/减,.,.,Plus/minus 加/减,.,.,Plus/minus
26、加/减,.,.,+,Plus/minus 加/减,Plus/minus 加/减,Plus/minus 加/减,Portfolio投资组合,+,+,Portfolio 投资组合,+,+,+,+,Pressure压力,Pressure压力,Prioritization优先顺序,Prioritization,Process流程，进程,Process 流程，进程,1,2,3,4,1,2,3,4,5,Process decrease过程 - 减少,1,2,3,4,5,Process increase过程 - 增加,1,2,3,4,5,Progress进展,Project项目,Phase I,Phase
27、II,Phase III,Project项目, weeks, weeks,阶段I,阶段II,4,3,1,2,Project procedure项目程序，项目管理,阶段,时间规划,过程,.,.,Phase I .,Phase II .,.,.,Phase III ., weeks, weeks, weeks,1,2,3,4,Puzzle难题，迷惑,Puzzle (for color presentations)益智（彩色演示）,Puzzle难题，迷惑,3 parts,1,2,3,To apply color, ungroup the object, then regroup it afterwa
28、rds,=,Redesign (Cube)重新设计（立方）,重新设计并不意味着：,但是:,解决个别问题,创建一个全面的解决方案,Redesign重新设计，流程再造,Shot gun,Marksman,Automatic pistol,Open fire in an uncontrolled manner Rather dissatisfactory result,Lengthy sighting Good but rarely optimal result Not appropriate for dynamic environment and target,Rapid sighting Swi
29、ft feedback Hit bulls eye after a few interactive shots!,Target solution,Actual situation,Resistance阻抗,.,.,Restructuring重组，,改善流动性,降低成本,在人员减少,结构变化,市场上的定位,Improvement of liquidity,Cost reduction,在人员减少,结构变化,Positioning on the market,重组并不意味着.,But .,Rethink反思,Separation分离,Separation 分离,.,Separation 分离,Sp
30、inning off parts of a company分拆的公司部分,Storyboard故事板,Storyboard 故事板,Strengths/weaknesses优劣势,Strengths,Weaknesses,Weaknesses,Strengths, ., , ., .,Today,Tomorrow,Table表格,Table 表格,Table 表格,Table 表格,Table 表格,Table 表格,Target (1 factor)目标,Target (2 factors)目标,Target (3 factors) )目标,Team organization团队组织,.,C
31、lient,Roland Berger & Partners,N. N. N. N.,N. N. N. N.,.,Client,Roland Berger & Partners,N. N. N. N.,N. N. N. N.,.,.,.,.,.,.,.,.,Text blocks (2)文本块,.,.,Text blocks (3)文本块,.,.,.,Text blocks (4)文本块,.,.,.,.,Text blocks (5)文本块,.,.,.,.,.,Text blocks (2)文本块,.,.,.,.,Text blocks (3)文本块,.,.,.,.,.,.,Text bloc
32、ks (4)文本块,.,.,.,.,.,.,.,.,Text blocks (5)文本块,.,.,.,.,.,.,.,.,.,.,Text blocks (2 + 3)文本块,.,.,Text blocks (3 + 3)文本块,.,.,.,Text blocks (3 + 4)文本块,.,.,.,.,Timetable时间表,Wk,Month,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,Issues,Value-added chain增值链,Supplier,Customer,Development,Production,Sales,Distribution,Compan
33、y,Vision视觉,Vision,Waste of resources problem浪费资源 - 问题,Problem 3,Problem 1,Problem 2,Problem 4,Waste of resources solution浪费资源 - 解决方案,Solution to problem 3,Solution to problem 1,Solution to problem 2,Solution to problem 4,China is a market of great potential for Geberit,Favorable macro-economic envir
34、onment,RB&P expects a sales revenue of more than 150 million for Geberit China by year 2005,1): Economist Intelligence Unit,Driven by continued strong fixed investment growth, the real annual GDP growth will be maintained at above 7%,Product concept & standard,Brand new product concept New industry
35、standards and regulations are coming out to replace or modify the old ones,Business opportunities for concealed cistern will be generated because of fat-growing medium to high end sanitary market First mover advantage,Promising market for concealed cistern,Encouraging market potential for piping pro
36、ducts,Construction industry will undergo a strong annual growth rate of 8%, which presents potential for Geberits piping products,As a short-term cash-cow, more public products are expected to be sole in contributing to the early break even,Project selling only Purely import Doesnt take up much corp
37、orate capacity,High unit price High profit margin,Short-term sales-up potential,Strong Swiss brand with original import concept,Current sales of public products account for 38% of Geberit gross sales turnover,Source: Geberit, RB&P analysis,The market size for public products itself is limited and sh
38、rinking Limited number of targeted high-end hotels and buildings for Geberit Many competitors within the industry Lack of one-set solution Combined selling approach is becoming difficult (e.g. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electr
39、onic products,Market size for Geberit public products is limited,rb addresses,线性流动,线性流动,线性流动,线性流动,垂直流动,垂直流动,垂直流动,循环流动,循环流动,循环流动,循环流动,循环流动,循环流动,循环流动,循环流动,交互作用,交互作用,交互作用,交互作用,合力作用,合力作用,合力作用,合力作用,合力作用,合力作用,合力作用,合力作用,改变方向,改变方向,改变方向,杠杆作用/平衡,杠杆作用/平衡,杠杆作用/平衡,杠杆作用/平衡,渗透/障碍,渗透/障碍,过滤/筛选,过滤/筛选,相互关系,相互关系,相互关系,相互关系,相互关系,相互关系,相互关系,过程,过程,分割,分割,分割,分割,Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg, November 2001,ContentsPage,A.Standard