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1、,Introduction:,Area of origin: Switzerland Founder: Henri Nestle History: 148 years Headquarters: In Vevey, lake Geneva, Switzerland. Initially product: baby food Famous product: chocolate bars and instant coffee.,S,W,O,T,s,1.A big company scale： the largest food manufacturer one of the biggest mult
2、inational corporations 2.Having a long history: 1938 3.Management mode:Niche Market 4.A wide diversity of coffee: cappuccino, Breakfast Coffee, Iced coffee 5.Consumer loyalty,W,1.Brand simplification 2.Derivative effect 3.The taste of the product:milder 4.The range of the customer is small 5.The hig
3、h price of some Nestle products,o,1.High school and college students demand for coffee is growing day by day 2.The development of economic globalization and international trade,T,1.More and more instant coffe brands appear in the market. Maxwell house coffee,Mr. Brown Coffee,A-HA ice coffee. 2.Food safety problems,Advice:,1.Create new brands 2.Surveying customers 3.Pay more attention to the high school and college students.,Have a nice day. Thanks for you listening!,