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1、Unit 5,ENGLISH FOR CAREERS,职业综合英语 1,新职业英语,Unit 5 Trade,1,Contents,2,Warm-1,Warming-up,Task 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.,( ) A. Shift the future. ( ) B. Think Different. ( ) C. Just do it. ( ) D. Ideas for life！ ( ) E. Good to the last drop! ( )
2、F. Lets make things better. ( ) G. Enjoy myself on my zone. ( ) H. Fresh-up with Seven-up！,7,1,5,3,2,4,8,6,3,Warm-2,Warming-up,Task 2 Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places.,poster, newspaper, TV commercial, outdoor
3、signs, etc.,4,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,5,Text A-1,International Trade Every time we walk into a store, restaurant, theater or any other place of business to buy something, we trade. Basically, international trade does not differ from trade with other people in our cou
4、ntry. The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternativeeach of us producing everything for ourselvestrade simply makes more sense.,翻译,声音,R
5、eading A,6,Text A-2,The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can produce most efficiently, a country can increase production and have the opportunity to make
6、 more sales and profits. Profits can turn into increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices.,翻译,声音,Reading A,7,Text A-3,The benefits of trade can be explained using the economic principles of
7、 absolute and comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typ
8、ing letters. If we stopped here, we might be inclined to say that the lawyer should produce both, because the lawyer is better at both.,翻译,声音,Reading A,8,Text A-4,According to comparative advantage, the lawyer should specialize in his or her strongest skillthe law, and the legal assistanttyping lett
9、ers. If they do, they actually will produce more than if each of them had tried to do both tasks alone. Specializing in what they do best and then trading their products for the other things they need will make both parties better off.,翻译,声音,Reading A,9,Text A-5,Through international trade, countrie
10、s exchange goods they produce most efficiently for goods other countries produce most efficiently. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. It is important to note that both the lawyer and the legal assistant would benefi
11、t from specialization and trade. Likewise, international trade is a win-win situation for all countries that participate.,翻译,声音,Reading A,10,A-Trans-1,Reading A,国际贸易 每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行的贸易并无差别。理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个
12、人都自给自足，那么贸易的意义就更容易理解了。,11,A-Trans-2,通过进出口可以创造出更加多样化的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。,Reading A,12,A-Trans-3,我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处。假设有一名律师和一名法律助理，如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少，那么用经济学术语来说，该律师在准备案情摘要和打印信件
13、方面都拥有“绝对优势”。如果到此为止，我们就有可能会说这个律师两件事都应该做，因为他这两方面都更在行。,Reading A,13,A-Trans-4,按照相对优势的原理，该律师应专注于发挥其最强项打官司，而法律助理则应专注于打印信件。如果各取所长，他们实际的工作效率会比各自都做这两项工作要高。通过专门从事各自最擅长的事情，然后以自己的产品去换取所需，双方均可获益。,Reading A,14,A-Trans-5,通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场上的消费者越多，每个国家专营自己优势产品的能力就越强。需要着重强调的是，律师和法律助理都会从专业化分工和贸
14、易中获益。同样，国际贸易对所有参与国来说都是一个双赢的局面。,Reading A,15,paying no attention to,Reading A,regardless of,e.g. The law requires equal treatment for all, regardless of race, religion or sex.,16,e.g. Since my husband was made the manager, we are better off.,Reading A,better off,in a better situation, especially in f
15、inancial terms,17,e.g. Is there an alternative to what you propose?,Reading A,alternative,n. something you can choose to do or use instead of something else,18,e.g. Read this and tell me if it makes sense.,Reading A,make sense,to have a clear meaning and be easy to understand,19,e.g. Getting fit aga
16、in has been a long slow process.,Reading A,process,n. a series of actions that are done in order to achieve a particular result,20,e.g. Finally Alice decided to specialize in contract law.,Reading A,specialize (in),v. to limit all or most of your study, business, etc. to a particular subject or acti
17、vity,21,e.g. There are a wider choice of goods for the consumers in big cities.,Reading A,consumer,n. someone who buys and uses products and services,22,e.g. This aid program will bring lasting benefits to the region.,Reading A,benefit,n. something that gives you advantages or improves your life in
18、some way,23,a. unlimited; complete; true, correct and not changing in any situation; not in comparison with other things,Reading A,absolute,e.g. 1. An absolute ruler need not ask anyone for permission to do anything. 2. A child usually has absolute trust in his mother. 3. You have an absolute right
19、to refuse medical treatment. 4. In absolute terms wages have risen, but not in comparison with the cost of living.,24,e.g. After a lifetime of poverty, his last few years were spent in comparative comfort.,Reading A,comparative,a. measured or judged by comparing,25,a. connected with or in accordance
20、 with the law,Reading A,legal,e.g. Mr. Smith is my legal advisor.,26,to have a tendency or wish to do something,Reading A,be inclined to,e.g. I am inclined to start at once.,27,n. one of the people or groups involved in an argument, agreement, etc.,Reading A,party,e.g. The two parties are having dif
21、ficulty agreeing with each other.,28,v. to give something to someone and at the same time receive the same type of thing from them,Reading A,exchange,e.g. I shook hands and exchanged a few words with the manager. n. an act of giving something to someone and receiving something else from them e.g. Wo
22、uld you like my old TV in exchange for this camera?,29,ad. the same; in a similar way,Reading A,likewise,e.g. Nanny put up a hat and told the girls to do likewise.,30,v. to take part in or become involved in an activity,Reading A,participate (in),e.g. Everyone in the class is expected to participate
23、 actively in these discussions.,31,A-Task 1-1,Reading A,Task 1 Answer the following questions according to the passage.,1. What is the reason for people to trade?,2. Why can a great variety of goods and services be created in the process of importing and exporting?,The reason is that they believe th
24、ey will be better off by trading.,Because countries are permitted to specialize in what they do best and they can increase production.,32,A-Task 1-2,Reading A,3. Why can plants also benefit from international trade?,4. What does comparative advantage refer to?,Because the profits gained from interna
25、tional trade can be turned into additional investment in plants.,It refers to a principle that when people specialize in what they do best and then trade their products for the other things they need, they will all be better off.,5. Who would benefit from international trade?,All countries that part
26、icipate.,33,A-Task 2,Reading A,Task 2 Decide whether the following statements are true (T) or false (F) according to the passage.,T,F,F,T,F,34,Business Know-how,Sales Promotion Methods, Discount; Coupons (a kind of ticket that may be used instead of money); Gift with purchase; Point-of-sale displays
27、.,35,Reading B,Reading B,Text,Task 1,Task 2,36,Text B-1,翻译,Reading B,37,Text B-2,翻译,Reading B,38,B-Trans-1,Reading B,39,B-Trans-2,Reading B,40,B-Task 1,Reading B,1. The sales confirmation is made between and Tesko Co., Ltd. 2. The total value of the goods is (in figures). 3. The Childrens Jackets ar
28、e priced at each piece. 4. The Seller agrees to sell the Buyer pieces of Mens Jackets. 5. The Seller shall ship the clothes on 2008.,Task 1 Read NaturaJam Sales Confirmation and fill in the blanks in each of the following statements.,NaturaJam Co., Ltd.,USD15.00,500,5 June,USD16,500.00,41,B-Task 2,R
29、eading B,Task 2 Complete the following sales confirmation with the given information.,Situation: The Seller has agreed to sell the Buyer 200 dozen SMT TOYs at USD15.00 per dozen. The toys are to be packed in 20 cartons and shipped on 20 Oct. 2008.,K.C.T. Sydney 1/20,SMT TOY,US DOLLARS THREE THOUSAND
30、 ONLY,20 Oct. 2008,200 DOZEN,USD15.00 PER DOZEN,USD3,000.00,42,Listening,Listening Refer to the sample on Page 75; Good time management and cooperation; In-class presentation.,57,Language Lab,Language Lab,Task 1,Task 2,Task 3,Task 4,Task 5,58,LL-Task 1,Language Lab,( ) 1. opportunity ( ) 2. export (
31、 ) 3. profit ( ) 4. exchange ( ) 5. participate ( ) 6. consumer ( ) 7. additional ( ) 8. legal ( ) 9. party ( ) 10. specialize in,Task 1 Match the words or phrases on the left with their meanings on the right.,a person who buys and uses goods and services take part in connected with the law give spe
32、cial or particular attention to send (goods) to another country for trade purposes chance; a favorable moment one of the people involved in an argument, agreement, etc. money gained by trade beyond what is usual; added give and receive in return,F,E,H,J,B,A,I,C,G,D,59,LL-Task 2-1,Language Lab,Task 2
33、 Complete the following sentences with the words or phrases from Task 1. Change the form if necessary.,The company announced a trading _ of $2 million for 2008. 2. Everyone in the class is expected to _ in these discussions. 3. The price increases were passed on by the firm to the . 4. The judges so
34、n hopes to enter the _ profession. 5. A(n)_ charge is made for heavy baggage.,profit,participate,consumers,legal,additional,60,LL-Task 2-2,Language Lab,6. The talks will be attended by all _ . 7. May I take this to thank you all for coming? 8. First he painting birds and later in writing about them.
35、 9. The battery I bought is of the wrong sizeI wonder if the shop will _ it. 10. They _ wheat to Russia and import silk from Japan.,parties,opportunity,specialized in,exchange,export,61,LL-Task 3-1,Language Lab,Task 3 Complete the sentence with following words or phrases plus some words of your own.
36、,alternative regardless of suppose be inclined to according to,1. Everyone has the right to , the color of his skin. 2. I to believe that . 3. If , he has no _ but to go by plane.,live where he wants to,regardless of,am inclined to,he will agree to our plan,he wants to get to Beijing by tonight,alte
37、rnative,62,LL-Task 3-2,Language Lab,4. the manager, there will be 5. your friends knew how youre behaving here,According to,what would they think ?,Suppose,a meeting next week.,63,LL-Task 4-1,Language Lab,Model 1: the lawyer, less time, type letters, than the assistant It takes the lawyer less time
38、to type letters than it does the assistant. 1. the manager, a whole afternoon, explain the new company regulations It took the manager a whole afternoon to explain the new company regulations. 2. the government, several weeks, calm down the angry workers It took the government several weeks to calm
39、down the angry workers. 3. Jimmie, a whole day, figure out the complex situation It took Jimmie a whole day to figure out the complex situation.,Task 4 Rewrite the following sentences after the models.,64,LL-Task 4-2,Language Lab,Model 2: There are many consumers in the market. The ability of each c
40、ountry to specialize in what it does best becomes great. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. 1. She works hard. She makes achievement. The harder she works, the better achievement she makes. 2. There were many fans i
41、n the hall. The player felt excited. The more fans there were in the hall, the more excited the player felt. 3. The questions are difficult. Im not likely to be able to answer them. The more difficult the questions are, the less likely I am able to answer them.,65,LL-Task 5-1,Language Lab,Task 5 Tra
42、nslate the following into English using the given words or phrases.,1. 他们的境况比我们的好。(better off) Theyre better off than we are. 2. 为那件事哭泣没有意义。(make sense) Crying for that matter does not make any sense./Crying for that matter makes no sense. 3. 据说游泳对身体健康有极大好处。(benefit) It is said that swimming brings
43、great benefit to our health. 4. 他认为自己的想法是绝对的真理。(absolute) He believed his idea to be absolute truth.,66,LL-Task 5-2,Language Lab,5. 老师不太相信乔治的借口。(be inclined to) The teacher wasnt inclined to believe Georges excuse. 6. 我方何时能收到你方的确认函？(confirmation) When can we receive your letter of confirmation? 7. 如
44、果你能接受合同中的条款，请在此签名。(terms and conditions) If you can accept the terms and conditions of the contract, please sign your name here. 8. 根据你方要求，现寄上衬衫样品。( in accordance with) In accordance with your request, we are sending you the shirt samples.,67,Thank you!,ENGLISH FOR CAREERS,职业综合英语 1,新职业英语,Thank You!,