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1、Unit OneAn Introduction to International Business Communication,Lead-in Questions,Lead-in Questions,What is international business? International business refers to transaction between parties from different countries.,Lead-in Questions,Differences between international business and domestic busines
2、s:,Lead-in Questions,Major forms of international business:,Lead-in Questions,What is international trade? International trade refers to the exchange of goods (visible) and services (invisible) produced in one country with those produced in another.,Why do people trade around the world?,Lead-in Ques
3、tions,1. Uneven distribution of natural resources,2. International specialization,Course Introduction,General Issues of IBC,Contents,Course Introduction,General Issues of IBC,Part One,Course Introduction,Course Introduction,1. Course Description International Business Communication , a core course f
4、or majors of both Business English and International Trade, combines English language skills with knowledge of international business, trading in particular.,Course Introduction,Core,Optional,General steps of trading including enquiries, quotations, payment, shipping, insurance, etc,Flexible trade m
5、odes such as agency, consignment, auction, etc.,Your Text Here,Your Text Here,IBC,2. Course Contents:,Course Introduction,3. Related Subjects,Course Introduction,4. Objectives:,Course Introduction,5. Practical Certificates,Writing Principles of Business Letters,Correctness,Courtesy,Consideration,Con
6、ciseness,Completeness,7 Cs,Clarity,Concreteness,1) Courtesy 礼貌 Be polite and modest. Avoid order and rudeness. Be prompt in replying. Compare: A：We have received your letter of 20 May, and we are sending you our latest catalogue. B：We have received with many thanks your letter of 20 May, and we take
7、 the pleasure of sending you our latest catalogue.,2) Consideration 体谅 Be considerate. Take the counterparts need into consideration. Try to be positive instead of negative. Compare: A1: We allow 2 percent discount for cash payment. B1: You earn 2 percent discount when you pay cash. A2：We wont be ab
8、le to send you the brochure this month. B2：We will send you the brochure next month.,3) Completeness 完整 Be sure to contain all the necessary details to avoid consequent disputes, for a business letter, especially those containing offers, quotations, shipping advice, etc. Avoid postscript.,4) Clarity
9、 清楚 i. Avoid ambiguous expressions. Compare: A: As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. B1: We have two direct sailings every month from Hong Kong to San Francisco. B2: We have a direct sailing every two months from Hong Kong to San Francisco.,i
10、i. Mind the places of certain words. Compare: A1: We shall be able to supply 10 cases of the item only. (仅十箱) A2：We shall be able to supply 10 cases only of the item. (仅一种商品),5) Conciseness 简洁 i. Avoid superfluous words. Compare: A1: We wish to acknowledge receipt of your letter. B1: We appreciate y
11、our letter. ii. Avoid unnecessary repetition. Compare: A1: Kindly please be noted that B1: Kindly be noted that,iii. Use words for phrases, and phrases for clauses, as are shown below: Enclosed herewith -enclosed at this time -now due to the fact that -because a draft in the amount of $1000 -a draft
12、 for $1000,6) Concreteness 具体 Be concrete when answering questions or giving offers, counteroffers, quotations, etc. Avoid ambiguity and abstract.,7) Correctness 正确 A business letter should always be correct, for it is the base of various commercial bills of document involving the interest of two or more parties.,Thank You,