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1、Title: Advertisements.Analysis of teaching material:This section is reading,the first part of unit 1,which is no doubt the highlight of this unit.This passage includes three sub-titles.They are What is an advertisement?Does an advertisement tell people the complete truth?andPublic service advertisem
2、ents.These three sub-titles make the structure of the text clearer and the contents of the text easier for the students to grab.The passage mainly talks about the definition and the types of advertisements,the cheating phenomenal in some advertisements and the detailed information about public servi
3、ce advertisements.By learning this passage,the students can not only learn some new words and expressions related to advertisements but also can get more knowledge about advertisements and develop a correct attitude toward advertisements.Furthermore,nowadays our life is filled with advertisements.So
4、 this text is very practical and must appeal to the students interests. Teaching Objectives:Knowledge Objectives:1. Students can understand the useful words ,phrases and sentence patterns related to the topic.2. Students can get the common knowledge about advertisements ,such as definition and types
5、 of the advertisements,how to form a critical attitude to ads and so on.Skills Objectives:1.Students can learn to skim for general idea and to scan for specific information. 2.Students can learn to infer implied meanings and the writers intention;3. Students can learn to express personal opinions ab
6、out advertisements.4. Students can learn to comment on an advertising slogan by the expressions learned in the passage.Affect Objectives:1.Students should be alert about some false advertisements and not be cheated easily. 2.Students should act on the appeal of public service advertisements and make
7、 their duecontributions to the society.3.Students interests in English learning is greatly increased by exposing then to the practical English.Key points and difficult points:1.Key points:Help students understand the new words, phrases and sentence patterns which can enrich students vocabulary and i
8、ncrease their English ability.Enable students to grab some expressions related to advertisements.Help students get the general idea of the text.2.Difficult points:Get the students to master the usage of new words,phrases and sentence patterns and help them express their thoughts using what they have
9、 learned.Help students form a correct attitude to advertisements and stop them from falling for the tricks.Teaching aids:Multimedia computer and blackboardTeaching and learning methods:Teaching methods:Task-based approachCommunicative teaching approachCooperative teaching approachLearning methods.Te
10、aching proceduresStep1 Lead-in (4)Let the students enjoy four advertising posters and then ask them to discuss in pairs the following questions:1. Which advertisements make you want to buy a product or service?Why?2. Which advertisements make you think about problems in society or about people who n
11、eed help?Why?3. Do you believe that advertisements tell the complete truth?Why or Why not?Teachers note:The purposes of lead-in are:*The students are expected to share their opinions by group discussions which creates an active learning atmosphere;*linking the students prior knowledge to the text;*e
12、voking students to think about other interesting advertisements and reflecting on the function of the common advertisements;*arousing students interest in the text through visual aids and leading in the text.Step 2 Pre-reading(8)1.Individual reading before group discussion to find the meanings of th
13、e following words,phrases .Teachers note: These words,phrases are the ones that the teacher thinks new to the students or important in understanding the passage.Through interactions including teacher s instruction, the students will know the meanings of the words and phrases which help them understa
14、nd the passage easily.2.Have the students read the words and phrases after the teacher and help them correct their wrong pronunciation.Teachers note:Students can get the correct pronunciation and enforce their understanding of the new words and phrases3.Show the students the title and subtitles of t
15、his passage and have them predict what the passage is going to talk about.Teachers note:By such a practice,students can grasp the reading comprehension techniques on general ideas of the passage.Moreover,it can help arouse students curiosity about the passageand make the students have a stronger mot
16、ive to learn the passage.The teacher can also instruct the students to use the new words and phrases when they answer the question.Step 3 While reading(18)1.Skim the passage and then have a discussion to answer the questions.(1) What do advertisements encourage people to do ?(2) What does PSA stand
17、for?(3) What are PSAs meant to do?Teachers note:Students are expected to get the general ideas about the passage.The answer to the question can be found in the three main parts of the passage.2.Read the three subtitles and their following contents and let the students finish the tasks accordingly.(1
18、)Read the part of What is an advertisement? and answer the following questions.What is an advertisement used for?What are advertisements most commonly found?What are the two main types of advertisements?Teachers note:The questions are set according to the order of the contents,so when the students a
19、re reading the passage,the teacher can instruct the students to underline the key words to the questions,such ascommon places to find advertisementstwo main types of advertisementsand so on.By doing this,students are asked to read the passage with purposes which increase their quality and efficiency
20、 of reading.(2)Read the part of Does an advertisements tell people the complete truth? and talk about the following questions with group members.Does an advertisements tell people the complete truth?What are the two advertisements that the author uses to support her opinion?Can you list another adve
21、rtisement that does not tell people the complete truth? Teachers note:The first two questions aim to check whether the students have understoodthe information that the paragraph conveys.The last question is an open one.So the students are asked to share their knowledge with their group members which
22、 can help achieve the affect objectives better.(3)Read the part of Public service advertisements and finish the following chart. Nationwide public service advertising campaign in ChinaWhen to begin 1996Social issues Yes to life,no to drugs Knowledge changes lifePublic service Project hope-schooling
23、every childprojectHow to live healthy Smoking is committing suicide slowlylivesTeachers note:Before letting the students finish the chart,the teacher should explain what is the chart used for ,which may help them finish the task more easier.Step4 Post reading(14)1.Check out(1)Read the following sent
24、ences and decide whether they are true or false according to the article.Write T or F next to each sentence.*Advertisements are found in many places.* PSAs are only found in newspapers.*All advertisements tell the complete truth.* PSAs and commercial ads use some of the same methods.*Commercial ads
25、can often give us valuable information about how to live our lives. *An ad warning people against smoking is an example of a PSA.Teachers note:The true or false judgment questions are employed to check the students overall understanding of the text.(2)Choose the correct meanings for the words below.
26、A. sending(chidren) to schoolB. able to make someone believe somethingC. meant or planned to doD. killing oneselfE. help a thing or an idea become popularF. know or realizeG. makes an ill person better or solves a problemH. happening throughout a countryPersuasive(line 5) promote(line 10) intended(l
27、ine 11) be aware of(line 16) Cures(line 19) nationwide(line 32) schooling(line 37) committing suicide(line 38)Teachers note:The purpose of this exercise is to check whether the students have understood these words,which adds to the understanding of the text.2. Let the students work with their group
28、members to design an advertising slogan for environmental protection and then draw a poster for the slogan.Teachers note:This part can encourage students to think creatively and there is enough room for innovation.Besides,drawing a poster can increase their hands-on ability and make them realize tha
29、t advertisements can happen around them.Moreover,by cooperating with others,students can understand the importance of team spirits.Step 5 Homework(1)1.Find some false advertisements that have caused damage to people on the Internet. Teachers note:This can motivate the students to relate what they have learned to the realityinstead of being confined to the text.2.Give some suggestions on how to avoid being cheated by false advertisements.Teachers note:Listing the possible advice can help the students put what they have learned into practice and consolidate what they have learned.