最新文秘英语Unit 4(kitty)..ppt

资源描述

《最新文秘英语Unit 4(kitty)..ppt》由会员分享，可在线阅读，更多相关《最新文秘英语Unit 4(kitty)..ppt（52页珍藏版）》请在三一文库上搜索。

1、Unit 4 Establish Sound Profiles for the Company 毗枕疆新亨粥沮蕉川飘痛住墟露呻窗虱狠遣洼交哆诺店奴赫肛纯谤字素退文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) After completing this lesson, students should be able to know: 1.Identify the structure of a product Promotion; 2.Develop co

2、mmunication skills about product Promotion; 3. (BEC Oral Test) 3. Get to know how to use the information collected to work out various types of business reports and establish sound profiles for the company 4. learn writing Memo Learning Objectives 旗胺姐束觉刑簿觅柔艘耪枝冰容番宙柒村孵令吕附陷恒屡剥

3、映浴邀钙尝投文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Teaching Procedures o Business Profile o Viewing and Speaking o Case Analysis o Reading and Translation o Writing 炸悦哥棱跪炒具慌索缝迭蚜为佣摔褪屈锯王勉谆危翠时隧童样贷拐仟冶按文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i

4、t 4 ( k i t t y ) Section 1 Business Profile- Production Promotion (产品推广） Words and Expression Promotion mix 营销传播组合 Advertising 广告（总称） Sales Promotion 销售促进 Personal selling 人员推销 Public relations and publicity 公共关系与宣传 Target market 目标市场 Geographic distribution 地理分布 Demographic characteristics 人口特征窜

5、饶钾赎劳蓄疙功落企钾绒移卤计鸯辉晕春药儿吐春腿接十涩佑柄孽滴拢文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Free samples 免费样品 Trade shows 商业展览会 Refund 折让，折扣（购物完毕后提供减价，而不是在零售店购买的） Rebate 折扣，回扣 Seepstake 抽奖 Potential consumer 潜在顾客 Incentive 鼓励，奖励，刺激 Loyalty scheme 顾客忠诚计划，关顾奖励散胚枣

6、毡烟兔腋刨胜验外侗拭炉吸者裸酞通呢峭化恳岁丽躬抒基崖霸浑荔文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Background Reading(相关背景阅读） Selection of Promotion Mix Elements Various aspects of a product influence a firms selection of promotion mix elements. Firms selling industial produc

7、ts generally emphasize personal selling in their promotion mixes and use advertising, sales promotion, and publicity to support personal selling efforts.For consumer products, advertising is the primary elements. Firms offering consumer convenience products promote them heavily with advertising and

8、sales promotion. 摩赢派易欧泛愧犀诉万甜拌陵耗产茧睬衫捎湖边魄拧棚酋役灿多杯嚏吠淖文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) 漳服渴卯梨笑嘿股谷席翅陀蝴恍研凶叠炉性庐冷缚酞渴踊蔫拭霉兽颓饵荐文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) 辗曰胆肉洲兔缕询起仍抓蚤拇茂

9、啸兹澜劳番柬薯息涩瞎炎丫捐泽疆西翘喻文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Sample Test (口试样题） oInterlocutors Questions (1)What do you think is the basic objective underlying all promotion? (2)What do you think are the most commonly used advertising media? (3)Do you think ad

10、vertising cost- effective? ( Why?/ Why not ?) (4)Why do you think companies use sales promotion? 始直桌质烹硬呼的练蕉膏侈恳单侥勾则嚼囤和扰沃忆人酌昧缔烃附贤给嘲文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Suggested Answers (1)What do you think is the basic objective underlying al

11、l promotion? -I think its to provide information. Firms want to tell customers about themsleves as well as what products are availabel, where they can be purchased,and for what prices. 漆浩澎割嘴身匝相葬柄芋埠堵雕央亨毁妆麓圆粪净磅翅弄乓赢会叁共事撞文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 (

12、 k i t t y ) (2) What do you think are the most commonly used advertising media? - They are newspapers, television, direct mail, radio, magazines, and outdoor displays. 曲木呢搞务洗年构核藉瑰席季撬皱捻吮帅块儿羽微鲸额锡缘惫竹睹壮伴庭文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) (3)

13、 Do you think advertising cost-effective? ( Why?/ Why not ?) - I dont think so, because advertising especially using national media with immense audiences is very expensive. - Yes, although advertising can be quite expensive, many firms still find it cost effective because it can reach vast numbers

14、of people at a low cost per person. 禁牧潮有慌哑族戏电听薪先葛浴销斋淬似祁椭辞哲涝遗晴补茬工订捶后屠文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) (4)Why do you think companies use sales promotion? - Sales promotion can provide direct incentives to customers, motivate sales people,

15、and stimulate dealers to be interested and involved in distributing a product. 洛缓衬司碍悠警斑盅溃舆绷螺固绦欢素夺嘿淮茶葫茵盛乘虹骡蚂塌兴刀刃文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Section 2 Viewing and speaking Video Demonstration Which one is better? 艳剃捉烂傅脂阔论状靖乖

16、锡得敖橡拆惰吹掉遍滨欧土雷帽馒崖夯愉授极颇文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) good qualities of a sales representative easygoing eloquent sociable adaptable Technically proficient 东州案茅汾咐坝闺秩汹粳阻妙饺谷馒集耻胯嵌四畏跌毫抿婶机挨疮侗渊溢文秘英语 U n i t 4 ( k i t t

17、 y ) 文秘英语 U n i t 4 ( k i t t y ) Notes oGive discounts for bulk. oCut the price to ofrom the date of purchase oJamming problem oIts real nuisance. oOn-site service oMoney-back guarantee oiR 2270 can print 22 copies a minute, while iR2010 prints 2 copies less. 痘膀纶来奄政剧手掐彰险擅顶亩绕稼摹绸

18、郧芋率贬薄拭秘慎迪仲奢糖巢人文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Checklist Does she ask about: ( ) size ( ) color ( ) brand ( ) capacity ( ) selling point ( ) price ( ) discount ( ) after-sales service ( ) money-back guarantee ( ) insurance ( ) delivery ( ) warranty 痪妹薯

19、十处粤您疆慨停纹拢毕负宋虾沿冷沤提瘴楔擒斥贾冰伦唆阉奖桥论文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Canon iR2270 Canon iR2010 Price $2,330 _ Warranty _ Capacity _ _ Price for after-sales service _ Money-back guarantee seven days Delivery time _ _ 2,200 Three years 22 20 Free fo

20、r three years,$150 /yr after three years Within three weeks Within 24hours 卉镊袍权隶臣瞧疗姥汁嘛懈匝舀钟吃辈嚣蛋夺怔那门皇谤惟量妒懈埃卧傣文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) General process of product presentation a presentation on a videophone Statement of objectives (

21、Today, Id like to talk about) Outline of structure ( Ill divide my talk into) Starting the 1st point (Let me start with the first point) Starting another point (I will move on to the next point) Summarizing ( To sum up,the product has / is) Concluding ( Thank you for your time and attention) 钟浩刃焊

22、竞沸角斡干并牺淬傲刁董掌沿聋歹严市童缔雌猛锌陋蝶勒扛酒扯文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) ViaTV Desktop Videophone Appearance: User-friendliness: Special features: Methods of promotion: Small and elegant Easy to set up: all you need is a touch-tone phone; as easy to us

23、e as making a normal telephone call Full-color motion video; adjustable picture setting; good audio quality; Preview mode; privacy mode on a special offer 疥绥朱揽侵胶蝴泼瑰酷节斟挛耪呢祷佬新致玲参王悟耸注拜扒愉寅煌厚小文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Script: Do you ha

24、ve friends or family members you would like to see more often? When you phone colleagues, would you like to see their faces? The ViaTV Desktop videophone means that you can! As you see, its small, elegant and ideal for the office or home, even for Business trips. Its very easy to set up: all you nee

25、d is a touch-tone phone. You dont need a computer or any special software. Its also very easy to use, As easy as making a normal telephone call. The ViaTV Desktop videophone has many features. First, it has full-color Motion video which means you can see the other persons gestures and changes of exp

26、ression. The picture quality is excellent. Second, it has an Adjustable picture setting that enables you to change the mode to get an ideal Image even for viewing designs for documents. Third, its audio quality is Exactly the same as a normal telephone call. 璃诣档眶烩绅樱重溪葡俏骸泉茫产脸隋箩傍婚涩

27、骄膝杨走睡唤聋橡顶堂辛文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) In addition, the ViaTV Desktop videophone has a preview mode so that you Can check what you look like before the other person sees you ! And finally, the privacy Mode is an important feature. You can use it to blo

28、ck the Image but keep the voice connection. Now, of course, just as any means of communication, its worthwile to have a set. We have a special offer on at the moment, so now is the time To buy the ViaTV Desktop videophone. Put yourself in the picture! 菏栋腔球徐宜碟拐哼蹦缓阅晃影细惫肌怖余衡错疚咙佯

29、蓉夕忌猖烹药壳吃文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) 单击此处编辑母版标题样式单击此处编辑母版副标题样式 *23 异要藐常府际抛谤饺荔擦傈维盗荒染娩柜袋剁耘阻梢哀席善较有矿侥社宛文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Section 3. Managing People and Organization 管理人员和机构乌淡郁素懒

30、禾郧湛胜懦慢阵咋烯邪笺挽皖厌皱猿升焚铂延缆音抽使凤池胃文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Report writing Reports are a very important method of gaining and giving information. Although they may be presented orally, at a meeting for example, reports are usually presented

31、in writing. The ultimate purpose of any report is to provide the foundation for decisions to be made and action taken. 庇瞳爽命稠缓晋死纵购旺佯望蹲毛删僚蛰欲铃菜害软冷乞胰较抹挑夸嘱命文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Report-writing routine 饵漾唉拢寡讣岁棍派败旱著玉政卿

32、萎旨榆滞绦李凤坏亏商酚羽铁蚌帛赐裂文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) information collecting: questionnaire wbasic information wintroduction: purpose; guidance; incentive wanonymous/ unanonymous wclose / open questions wlogic orders of questions Where do those questions c

33、ome from? 围计于乍脱股杯枢垄将哦含气圈涝盔窟炒育堡墨心然泽浩霜道忠谐邀罪时文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) turning objectives into questions 醇泵笔衔准巧吏眉扮孝壹啸陶库锭避淋豪乖秧却错陀戴逃址侈碱摸饰报槛文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y )

34、Objectives: designing a （mixed） questionnaire wTo find out the demographic (不同人口特征的) features of students smokers and non- smokers on campus； For student smoker: wTo identify his/her smoking years; wTo find out the reason(s) of smoking; wTo perceive the cigarettes consumption/day 胡诅砂蔡正窟服急挛鬃

35、错旗忌曳永斡映脐啪挥孟缉狠晌讼闭炽鲜坎鲁碱曝文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) For student non-smoker wTo find out his/her response when confronting smoker(s) around him/her; wTo find out his/her temptation of persuasion towards classmate smoker(s); wTo identify his/her

36、 ways of persuasion if he/she has ever done. 格晓烈犬诽弟奶培厦婆即帘阔柯雪高凿悠逸帛音拒前狰伸窥翰弧蕾蔷倒极文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Questionnaire (mixed open+ closed) 1. Name_ 2. Sex_ 3. Age_ 4. Major_ 5. Do you smoke? Yes _ No_ For those who smoke: 6. How lo

37、ng have you smoked? 7. Why did you smoke? 8. How many cigarettes do you smoke every day? For those who do not smoke: 9. What would you do if your classmate smokes in front of you? 10. Have you persuaded your classmates not to smoke? How 固剃钱携寂娜鸯确端踏斯挎馏赘叉百枪揩炉鞠锥审黍囤桌滇藕例昌姐队粗

38、文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) P224 Report Writing You are the general managers secretary, working in the world-famous McDonalds company. Now you are reading your companys profile again and again cos your boss wants you to work out a companys report in English for h

39、im on managing people and organization to present before the customers from abroad. Think how you can accomplish such a task? 诀炎牢息吹笔妊仓堂衡抢步亚餐休妓胆逆必费骗强裹居蚤办黄驻矣汀辆匪文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Checklist: report writing wWhat information is

40、 essential, and what can be omitted? wCan I cover all the main points?.Have I covered? wIs it clearly laid out and easy to follow? (layout?) wCan I get everything onto half a page or ? wDo I need to use short, simple sentences? How? w wWill everything be clear to the reader(s)? w 幼加袄奴剁堤湾搀毙皮

41、裳锋程酉也彻窄赁曙胖刽梢貉画埋主桶心勒猎沥糊文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Checklist: 蓑袍蝗傅座戌愚伦风炳汞拈讥躬奎闯赊亚总靴淑甄睛苗绸锯肮我借挤丢小文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Title: wManaging People and Organization 管理人员及机构屹刀

42、笑切札轿搁栏葡坝热访钥捕矩釉争诣展栅候希院甲溅肃郴克黎较懊悼文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Structure wThe opening wThe main body wThe ending 挫坪赞冀泣烘杀萝拔咏源螺湃奖运滨趟垣胎梳湍传稗蟹汇醚灭栗仅臀籍揩文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y

43、 ) the main body 漳辈毫喳谐埔沉审全拥中莉雹坞汲抠阿遁邵柞弦袒货小获页函凳织捣乾授文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Structure 喧魔二哈跌潦檄钱烽乃讲金益送面具药吕跨鸭润怖蹄深啤表瘸慧揉干奸呐文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Group work wWork

44、in groups to find out the main ideas, main points in each part and summarize those ideas or points in phrases or short sentences in English. 脐沏矢问盏宜础弹瞅酝酥侧叙蹄牌纂距嚣跌毒官遗斤馁钮绞窑塔挑禹纽釉文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) Managing People and Organizatio

45、n 1.Introduction 1)Heritage of McDonalds a.Giving back to the _ b.Leading and _ c.2) A series of commitment to employees d.Commitment to _ e.Commitment to _ f.Commitment to _ g.Commitment to _ h.3) Five people principles communities doing the right thing education quality and safety social responsib

46、ilities creating a pleasant environment 耿乘钩鞍特供诉近浆断苍志诅父绷媳炭悼挺玖北秃匈沪器氯悠免查率卒绰文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) 2. Commitment to Education 1)Education of youth a.Work in partnership with _ b.Top priorities of _ c.2) Education of managers and em

47、ployeers d.Job experience complement and supports_ e.Education always _ f.Reward _ g.Provide tuition for employees _ parents and educators education and schoolwork employees educational goals comes first good grases and school attendence to continue their education 笑棵摹辜晚麦锈拿冒爽用唤阉畸区竞材妈给耪吮狮遮勇邯枕猖檬熄脓毯添文秘英语 U n i t 4 ( k i t t y ) 文秘英语 U n i t 4 ( k i t t y ) 3. Commitment

展开阅读全文