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1、如何建设一个能产生效益的企业网站（How to build a profitable enterprise website）Digital media in the United States well-known assessment survey company comScore recently made the results show: the global age of 15 using the Internet users more than 700 million, the total population of the age of 14%. In China, the to
2、tal number of Internet users has more than 200 million people, the next few years, Internet users will exceed 400 million. Shopping, dating, inquiry, booking, payment, even the grave and other activities can be conducted online, the Internet has been fully integrated into our lives, has revolutioniz
3、ed the way we live. The opportunities are constantly emerging, the global network of e-commerce transactions a year trillions of dollars each year, China network transactions have over 100 billion.In contrast to the China enterprise network awareness is not enough, the country has a website companie
4、s less than 30% and there are quite a number of informal sites, such as many enterprises only company website, branch or branch is not independent of the site, some just open a page in an e-commerce portal. The enterprise also is that enterprise website is just a decoration, not what practical use,
5、even if the enterprise website is only to tokenism, that people have their own also have, rarely or never built updates, dont even say the promotion, the results must be empty. There is such a result after more firm subjective understanding: the website is useless.The main cause of this phenomenon i
6、s the current site in Chinese market it is difficult or impossible to bring real benefits to the enterprise, but this is not a normal phenomenon, that is to say, if put to good use, can bring benefits for the enterprise, even more than offline trading profit. This situation is very common in foreign
7、 countries, many enterprises through the network to expand the national and global market, many companies even give up the line of the market, to devote to do online transactions, eBay is a typical example of a year the amount of online transactions is now more than tens of billions of dollars, Chin
8、ese. T and the annual turnover is very alarming. While the international well-known enterprises, such as Samsung, SONY, network transactions such as general electric enterprises is very large. Network transactions in previous years are American companies, because of the above, when the U.S. Interne
9、t users accounted for half the number of global Internet users today, China amid a surge in the number of network users, network transactions and increasing the size, Chinas enterprises should not ignore this emerging and strong potential transactions. Because, in the fast social environment, time a
10、nd convenience factor has been the consumer as the important consumer costs, there are too many users looking through the network can quickly understand and buy the goods they need, and companies have ignored this demand. From the trading volume of Taobao, Dangdang, Amazon and other amazing shop eve
11、ry day you can see the huge potential of online transactions, and from our country enterprise website most no network function even order message system, we can see our website to disregard the value.So how to make a effective propaganda enterprise and product information and can bring the real deal
12、 enterprise website? How to promote it.1, website function not flashy without substanceNow many enterprise web site is very large, and the function is complete, that in order to attract popularity, in fact, do not have to spend a lot of money in the construction site, and the function is too much wi
13、ll make viewers dazzling, at a loss. Please examine your enterprise website, whether there are many functions was never used? There must be. So, the website not seeking, not perfection, but the most practical function. Make the page clean and simple, clear, thus increasing the target visitors use we
14、bsite the possibility of various functions, otherwise messy cumbersome settings will make them produce negative browsing experience, will soon lose patience and left.2, highly interactiveThe site must have a high degree of interactivity, not only is a network version of the leaflets,Let the viewers
15、can interact through websites, including direct contact Enterprise Service Center; online message or consultation; order goods online; comment, in short, to make your site (enterprise) and the viewer interaction, through the web site visitors and connecting the enterprises. More interactive, the gre
16、ater the value of the site. Because only the visit and communication and can help visitors solve practical problems, for example, can answer his questions or direct purchase products to your visitors to your web site is the life, value.For example, you can stop online ordering, or flowers, visitors
17、if the use of services and successful experience, will often visit your site and consumption. If your site only introduce your business (hotel) or product (flowers), then the visitor attraction is much smaller, and not through the website to know more or buy the product is a kind of regret for the v
18、iewer, to the enterprise is a loss. So the website must interact, and a variety of interactions allow visitors to the simple and smooth. You can interact with a lot of things, in addition to ordering goods, consulting the two major functions, can also carry out customer survey of marketing activitie
19、s through the website of From EMKT. Not only is the existing form of the limitations, combined with its own characteristics to explore the new network model is more likely to bring unexpected results for the enterprise.3, visual unityThe website vision and the VI vision recognition system of unity,
20、if the enterprises do not have the VI visual identification system, so also have visual contact and business or goods, it will enhance your visitors to the enterprise and the product visual consistency and deepen understanding impression.4, set up experienceIt is a personalized experience time, can
21、provide consumers with unique products and enterprise all kinds of relevant experience to promote and improve sales will have a positive affinity for help, an important part of the site also can be used as the customer experience, let the enterprise website a visitor experience site, cleverly put on
22、line and offline contact together, let your visitors involved. For example, many computer manufacturing enterprises web 3D product model, any position visitors can view the product through the click of a mouse, can even open the virtual computer screen or CD-ROM etc. When the experience of those who
23、 have any questions, the line of a plurality of communication channels in 5 seconds so that visitors and commercial customer service contact, if it is determined to buy, soon the goods will be delivered to you at this time, you can in the website to check their own information and computer users can
24、 participate in various activities and user or member the. IKEA Home Furnishing website was launched between the room and the free combination of furniture collocation experience, visitors can put love furniture again pull free put into a virtual room, to buy before you can see the effect after the
25、purchase, which greatly promote the products. Interactive innovation such as online and offline, will allow visitors to fully experience the authenticity and practicality of the website, after the site as a natural the most convenient way to buy related products.5, the manufacture and sale of atmosp
26、hereThe purchase of goods in China online is not popular, many visitors when want to buy, but there are a lot of concerns, then we must use the human herd mentality to create purchase atmosphere, in order to dispel the concerns of consumers, such as ordering merchandise page shows a lot of other buy
27、ers purchase information, which will increase the visitors purchase confidence, even did not intend to buy the visitors to see everyones move will participate. Just like the whole point of the supermarket discounts, see others crazy panic buying goods, their instinct will have the desire to buy and
28、join them, even though they didnt purchase plan. You can also use some authority recommended and prove to dispel the concerns of consumers, such as expert recommendation, recommendation and other relevant agencies certification.6, site selection of domain nameAfter making a good website will be uplo
29、aded to the network, then select a easy memory, and enterprise or product related domain name is the key. But now the network domain name resources become increasingly scarce, not necessarily to be able to choose both easy to remember and to comply with its own characteristics of the domain name, th
30、en we must have a focus, the first domain name of the website should be easy to remember, but not in easy to remember domain name must be simple, from as little as possible character composition or use easy to remember to repeat symbols of misunderstanding. In fact, the use of the site Chinese Chine
31、se sometimes use the phonetic alphabet for the same name and is easier to remember, for example, associated with the Olympic Games website to select the domain name if it looks good, but this has long been the domain name taken, if the use of Chinese Pinyin: Although it looks a bit longer, but it Ch
32、inese easier to remember, the effect will be better, but because the characters add a lot of chance to be registered, is obviously a lot of lower.Domain name registration must be registered.Com and not cheap.Cn domain name registration, because the latter is not included in the mainstream in search
33、engine.7, the design of key wordsAppropriate keyword will use search engine to attract visitors to your stand up, but for the enterprise website, keyword setting method should not be the same and the site for the operation of the main station. The principle of using enterprise website keyword is cer
34、tain to catch your visitors the core concern, which is the biggest concern of the visitor, and corresponding key word, the site must have the corresponding solutions to the viewer or valuable information, the only way to attract visitors might turn into valuable target consumers. Simply by keyword a
35、ttracted a lot of visitors to the enterprise website is not much significance.8, cultivate high loyalty of visitorsThe click rate is called the measure of the value of the network is very important. But for the enterprise website is not such, have high flow is important, but the flow of business val
36、ue can produce more important, attracting more target customer groups, and then the development of registered users, of course, registered users can enjoy some privileges of the mind, as Luo Zhongchengs visitors, and eventually into consumption, because occasionally go to a web site immediately cons
37、umption rarely, with a process of understanding and trust of the visitors.9, a value of the link exchangeThe main exchange links and two sites: 1, the target visitors (consumers) of other enterprises in the same sites but do not produce competition between the industry; 2, the flow of a relevant por
38、tal website. The other is not much value links do not exchange, that will only make your site become very messy, reduce the users browsing interest, distraction.10, search rankingsIf your industry or enterprise for network marketing and promotion, then can buy Baidu (http:/) search engine keyword ra
39、nking, which greatly increases your chances of enterprise website is found, but if some networks play too big effect of industry or enterprise, such as the gym, beauty salons, restaurants and other local consumption characteristics obviously the enterprise is not necessary to spend too much money an
40、d energy on the site.11, allow visitors to harvestA successful website must have this function, although viewers may not immediately buy your products, but through the web site you harvest will also increase the words of enterprises and products with degree and the possibility of patronage again. Fo
41、r example, the target customers focus on all kinds of news, common sense, to remind visitors, as long as the target (target consumers) are interested in and frequented, sooner or later for consumption.12, the setting of the convenient buttonSet some as long as your visitors click on it can complete the operation and convenient function button, such as the station, set home, recommend to friends. These easy can effectively increase their site again by the chance to view and promotion.