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1、ABC computer information technology co., LTDContent1.Executive Summary22.Introduction of our products and service23.Market Opportunities34.Competitive Analysis45.Customer Service46.Marketing strategy47.Corporate strategy58.Investment Analysis59.Financial Analysis510.Management system711.opportunity
2、and threat71. Executive Summary National 15 plan explicitly proposes to speed up the process of the informationization of the national economy. The minister of the ministry of communications HuangZhenDong in 2001 the national traffic TingJuChang conference speech point out: to speed up the traffic i
3、nformatization process. According to unified planning, the necessary coordination, steadily principle, start the government traffic department office business network resources construction, traffic system as soon as possible change information impeded situation. Pay special attention to transport i
4、nformation network project and regional passenger ticket system construction and freight information system construction for the realization of highway and waterway transportation e-commerce. Pay special attention to the foundation under the network environment of the electronic charge system and th
5、e surveillance and control system of highway construction.The traffic industry informatization construction will bring great social benefits and economic benefits. According to the ministry of communications in April 1999 highway department released by the relevant data show that by the end of 1998
6、YunShuHu goods has reached 273886 households, the goods real load rate lower than 50%, the comprehensive economic losses every year as high as 80 billion yuan RMB. Although transportation group scale, but a high degree of dispersion, and caused serious waste of resources. Adopt modern information te
7、chnology to provide information service, if can improve real load rate 5%, can create 4 billion yuan of comprehensive benefit, At the same time, because the light travel greatly reduced, improve the utilization rate of mileage, can effectively improve transportation efficiency, reduce energy consump
8、tion and environmental pollution, reduce the traffic safety accident rate, etc., will produce great social benefits and economic benefits.Intelligent traffic (ITS) is the 21st century the world the development direction of the transportation industry. Can say, the transportation industry informatiza
9、tion construction this huge market potential in the field. From the table we can see that the traffic information service industry have a solid market foundation, the market has great potential.2. Introduction of our products and service The company based on the traffic field, in order to promote an
10、d speed up the traffic industry informatization construction, transportation management department, transportation enterprise, transportation market to provide first-class application software and information comprehensive solutions for the mission.Products that has been developed:The YunZheng manag
11、ement information system , logistics base management information system, transportation enterprise comprehensive management information system, office automation (OA) system and so on six sets of management application software.Is developing products: audit management information systemTo develop a
12、product: earth satellite positioning technology (GPS) and geographical information technology (GIS) in the traffic industry application, passenger transport network and settlement system3. Market Opportunities The company is the use of information technology to transform and upgrade transportation i
13、ndustry of high-tech enterprises, thus both transportation and software properties.Software is the key technology of knowledge economy and the key industry. Software industry into a new century, enter the era of knowledge economy the important pillar industry, it is the core and soul of the informat
14、ion society, is the global informatization process, key. Software industry with its unique widely permeability, industry DaiDongXing, not only itself to create economic benefits, but also many other new and high technology industries driving force, to many economy radiation effect, in the national e
15、conomy play a multiplier effect. The software industry has become the developed countries and developing countries to the development of the core industry, is the new century comprehensive national strength competition important industry one of the areas. We dominated the industry advantage and mark
16、et prospects for the advantage. At present our country software technology and software industry is in early-stage later period, is about to enter the industry growth period, initial industry growth rate at 20% to 50%, growth will reach more than 50%.From traffic industry, transportation industry in
17、 the national economy plays an important role, and the backward traditional technology will restricts its rapid development, the transportation industry informatization construction is imminent. In XX province as an example, according to the provincial economic development strategy target, 2010 tota
18、l economic output to catch up with the level of moderately developed countries in Asia, the average growth rate of economic development for about 10-12%. This development speed, traffic will then high speed growth, transportation industry will provide high level, high efficiency, high connotation di
19、rection, the inevitable on traffic industry informatization construction puts forward more pressing requirements.4. Competitive Analysis Because of the traffic industry informatization wide prospect of market, top software, where software, shenzhen and bridge, DongDaA pie company and some universiti
20、es and colleges, scientific research institutes to the industry to infiltration. Abundant capital, excellent talents, perfect marketing network is their competitive advantage, but they lack of transportation industry and the deepening of the research department of traffic guidance and support. In ad
21、dition, the competition is mainly devoted to highway construction information or freight, such as e-commerce project development, and my company based in traffic industry informationization foundation of large database construction, the province level 3 information network construction project of re
22、search and development, product connotation large quantity, the products are different yet complementarity.5. Customer Service Software is service concept increasingly thorough popular feeling. Software market competition is no longer just the software product competition, more important is to servi
23、ce competition. The company will establish customer service center, the use of network remote monitoring, field support service means, to provide uninterrupted, a full range of services, in order to realize the customer benefit maximization, the company earnings persistence.6. Marketing strategy Imp
24、lementation of provide the high quality products, the realization of low delivery cost market competition strategy; With the YunZheng management information system for the fist products to XX market as a base to guangdong market as a breakthrough. To establish an effective sales channels and strong
25、sales team; Establish a good strategic partnership, make full use of transportation market resources for related products sales.20 XX years in XX the market gain a firm foothold, laying a solid foundation. In XX province transportation information construction of emerging market share up to 60-70%.
26、Implementing the YuanJiaoJinGong strategy, namely actively take XX province surrounding provinces traffic industry information market, at the same time to guangdong, guangxi and distant provinces traffic industry informatization of market close attention. 20 XX years consolidate company in XX provin
27、ce traffic information market leading position, emerging market share reached 80%; In the guangdong market occupies status, market share top three; Actively explore north China, east China market. 20 xx years further perfecting the marketing network and technical support system, establish the compan
28、y in the traffic information market leading position.7. Corporate strategy The overall strategy: to establish dynamic alliance, form core layer, fixed layer and loose bed combination of we are inseparable, making the right choices, cooperation and competition, coexist network cooperation system, car
29、ries on the contractual research, development, sales, in order to cultivate and develop the company core technology to realize the complementary advantages and common development.Adhere to the people-oriented management idea.Adhere to the provides the high quality products, the realization of low de
30、livery cost market competition strategy.Make full use of product management and capital management two kinds of means, and actively develop new products market and the capital market, to achieve the company develop by leaps.Pay attention to knowledge management, realize the sustainable development8.
31、 Investment Analysis The product of the enterprise management and capital management complement each other, the product management is a foundation, capital management is the roll booster of fast development of enterprises. In addition to improve products business, the company will actively carry out
32、 capital management, the breakthrough the traditional use of external resources narrow way, to fully implement external transaction type strategy, make the best use of external resources, establish the standard of the product management and capital management combination of comprehensive operation m
33、echanism.The company will actively using joint, merger, acquisition, trusteeship, investment shares, holdings, restructuring and listing means such as the combination of these methods, fully integrate internal and external resources, realizing great-leap-forward development.9. Financial AnalysisXXXX
34、 Computer information technology co., LTD. 2000 annual financial status tableUnits: yuan/RMB ItemAmountOr ratecapital assetsCurrent assetsIntangible and deferred assetsCurrent liabilitiesPaid-in capitalUndistributed profitFlow ratioAsset-liability ratioAmount or rate 384138.57653334.7250853.5488418.
35、761200000-200091.937.398.12%From the above we can see that the company a good financial situation, the current ratio is extremely high, asset-liability ratio is very low. This hand shows that companys financial stability, but also explains the company didnt enjoy the financial leverage effect.Financ
36、ing demandCompany intends to absorb the risk investment of 10 million yuan, can divide into two stage. The first phase 4 million yuan capital is mainly used in the YunZheng management information system in the national promotion application and the audit management information system, the research d
37、evelopment, the specific USES see table below:ItemProjectAmount（ten million）1The YunZheng management information system in the national promotion expenses2002The audit management information system, the research development costs200The second phase of the 6 million yuan of funds is mainly used for e
38、arth satellite positioning technology (GPS) geographical information technology (GIS) in the traffic industry application and the passenger networking settlement system research and development expenses on the specific USES see table below:ItemProjectAmount1The earth satellite positioning technology
39、 (GPS) geographical information technology (GIS) in the traffic industry application research development expense3002The passenger networking settlement system research development costs300Financial analysis summaryUnits: ten thousand yuan/RMB termsProject2001年2002年2003年Sales income1000400010000soft
40、ware sales revenue35014003500After-tax profit16610232232total assets130036007000Total liabilities7021337Owners equity12233411693310. Management systemThe basic principle of organization management: companies around the product market, beyond the management function, flexible organization and managem
41、ent.Establishing authentication type, flattening organization structure to meet the fast development and innovation needs.To cooperative humanity management thought as the instruction, establish a management by objectives as the basis, the project management as the core, and implementation of the di
42、gital management, flexible management, and knowledge management of diversified management mode.Strategy (operation) decision is executed with the general manager is the core of the collective decision, to break. The companys brain department - operation management center is responsible for the decis
43、ion-making for research, to plans. For and break take responsibility. Plans according to the thinking of general manager of many stratagem, break in plans basis, and finally to achieve the purpose of ShanDuan.Tactical management decision-making, tactical business decision to the management departmen
44、t and the employees for the full authorization, a positive with independent rights management function of the organization, managers and employees greater responsibilities for and independent to begin the work, flexible to the implementation of the decision, and constantly innovation, in order to im
45、prove staff enthusiasm, improve their sense of responsibility.Company management decision-making method scientific. Make full use of soft and hard two kinds of technology and qualitative and quantitative analysis method, the experts wisdom and experience and using mathematical model combined system
46、analysis.Company management decision system scientific. With the rapid expansion of the company, the company will gradually establish a business decision system, information system, brain system, monitor system, supervision system organic composition of perfect management decision system.The company
47、 operating decision program scientific.11. Opportunity and threatTechnology advantage. The company has strong technical team, grasp the domestic communication industry leading information technology.Government support advantage. Traffic information construction is XX province transportation science
48、and technology 15 the top priority of the development plan, the company as a province of the informatization construction of transportation industry bear unit, communications department from all sides has given the support vigorously. The general manager of the company, determined to participate in communications department information leading group, discuss the informatization tenth five-year development planning.Product advantages of combination. The company has