《giving better presentations.ppt》由会员分享，可在线阅读，更多相关《giving better presentations.ppt（43页珍藏版）》请在三一文库上搜索。
1、GIVING BETTER PRESENTATIONS!,You bore me.,make me excited!,Are you Interactive?Are you one-to-one marketers?Talking about Personalization.,The Literature,Rogen says: The presentation must always be an organized product. The presenter has a limited time to present a variety of ideas and materials. Th
2、ese must be presented in the most effective sequence. A presentation is planned, organized, uses aids and most importantly is tailored for the specific audience,The ways to a great presentation,Phase 1 Plan your presentation The basics of planning Phase 2 All about effective writing tips, techniques
3、, templates, ideas how to make some raw materials of a presentation better Phase 3 Delivery planning, casting, pace, the show Some Samples Case Study,Phase 1Planning your presentation,Planning a presentation,What is the objective? Obvious or hidden agenda? A simple tool - your personal brief What do
4、 I want to get out of the presentation? What does my audience want or expect from this presentation?,These can be very different objectives!,To whom are you giving the presentation to?,Know your audience who is going to be there what are they like what do they know already what do they not know what
5、 do they think of you what do they expect from the presentation,Sometimes you just have to have a wild guess.,How much time do you have?,Set a time or you will get lost Give time back Keep it short especially to people high up the ladder Hide charts, be ruthless Try to plan natural and intelligent b
6、reaks Reduce to the number of charts you need to support your point Involve Client in the development of your presentation Send an outline or fuller written document in advance if time is limited Explain in the interest of time you will only cover the most important issues,Time is the most valued as
7、set.,Where are you giving the presentation?,Your place or theirs? Size of the room Refreshments, paper, pencils, seats Where do you want people to sit Audio visual equipment Tapes Creative work / boards - handle them well.,Dont assume anything.,Who is on your team?,Everyone on the team should have a
8、 role and know how to play it Only players to play - no substitutes (even though theyre vital) Experienced players win in critical situations Who should speak? It depends.,Tips, Tools and Techniques,Getting Started,Try giving it a title first A CRM solution for IBM - effective customer management Re
9、vamp of Audi China Site - Move from product focused communication to brand communication Conclusion / Main Point / Recommendation Go back to your brief What is the main point you want to stress? What do you want the Client to do? Agenda Write it first it will guide you through the process Allocate t
10、ime to the topics on your agenda,THE PAGE IS BLANK!,Getting Started,The Body, The Meat We spend most of our time on this, worrying, perfecting, sweating and fretting our data, analysis, strategy, creative - Yes this is the substance, butif we follow step 1 - 3 we know the type of body we need Summar
11、y What are the three points you want your audience to remember? Opening How do you plan to open the presentation? Some theatre, quotes, jokes (only funny ones), a clip, a great example of work, a real user experience Get the focus on YOU and keep it there!,Getting Started,Transitions how to move fro
12、m one section to an other Select the right speakers Consider language Consider chemistry Use unconventional methods if nothing else helps to get your point across Make it a performance, a play!,Phase 2twenty seven ways to make your visual aids better,27 Tips.,No1 Dont write any more words than this
13、per point FACT!,No.2 If you have to shrink the font to 16 to fit everything on the page.dont bother, edit your bloody chart,27 Tips.,Use different fonts sparingly SAME goes for CAPITAL letters and italics - they can add emphasis, but as you can see, put too many together - and it looks like a MESS!
14、Use visuals to illustrate your point or to break up pages Use charts to convey complex information - or to summarize different points - but keep them simple,27 Tips.,Help guide people through your presentation Point out the breaks clearly Avoid silly clip-art overkill Use Clients logo on your charts
15、 Build, Build, Build If you have a lot of data point out the most important bit,27 Tips.,Use questions Reference your data sources on every chart Use quotes (not only D.Os) Attributes quotes to those who said them Dont use sound effects they add nothing to the communication,27 Tips.,Dont overuse fly
16、-in-effects and transitions between slides Once youve written your presentation cut it by 50% Use color to simplify, highlight or guide - you have 64,000! Cut some more slides Use different media not only power-point If you have lots of data on a chart hand out a hard copy,27 Tips.,Dont scan creativ
17、e - it looks bad Use summary boxes at the bottom of complex charts Use non-traditional aides to get your point across,27 Tips.,some examples.,A little Chart would be nice,Bla bla.You can say the same with 20% of the words,Bla Bla Bla.,If you want to be a novelist write a book.,Same priority for all?
18、,and?,when?,Provisional Site Map,Give a hand-out !,cut, cut, cut,Customer Ownership Wired,Viewpoints of OgilvyInteractive,Acquisition gap,Market,Prospect,Customer,Suspect,Salesgap,CustomerCare,Retention gap,Brand gap,Information gap,Who gets this?,How the Web fits into the sales cycle,Brand Awarenes
19、s,Consideration,Conversion,Post-Sale Service/Support,Product/Service Attributes Delivery,Who gets this?,Some better ones.,How To Do That,Financial Bond,Structural Bond,Usage relationships of customer with his/her acquaintances to build strong social connections (MGM / Birthday Msg),Reward customer,
20、but in return, to reinforce customers experiences with the Brand Form a structural bond with customer by linking each transaction with the next,In nature, we dont have a structural relationship, with “recharging”, we have to manage each MOT to build Loyalty and Usage. Also, to develop “Carry forward
21、” mechanism,Web-based Lifecycle Management,Acquisition,Critical first contact as a customer. Defines future relationship. Relevance needs to be obvious,Opportunity to leverage new relationship. Traditionally 3-5x more responsive to additional services/ offers during this period.,Able to segment ased
22、 on behavioral history. Reward cross-sell. up-sell based on value. Encourage renewal/ repurchase/ continued business.,Targeted at profitable customers. Need to identify advance “triggers”.,Vary investment by profitability Make it simple, easy and fast for the customer,Targeted at selective profitabl
23、e attritors.,Free UMS,International IP,8wks,8wks,On-going,Multiple Product Sourcing Resell Vignette Solutions Application Development Installation/Deployment,Project Management 3rd Party Integrations Architecture/Design,The Vignette Economy,Production management Project management Asset management P
24、atented caching mechanism,Workflow Multi-purposing and reuse Separation of content and template Staged deployment,Vignette helps you decrease costs by managing and delivering content more efficiently.,Foundation of theVignette solution,Content Management Services,Vignette helps you attract and retain customers by serving visitors the right content at the right time.,The Key to the Vignette Solution,Lifecycle Personalisatn Services,Lifecycle Personalisation Services,FET - Which approach fits ?,As we add new brands we need clarity of direction,Phase 3Delivery and Performance,NEXT TIME.,