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媒体基本实战技巧,Prepared by: Vicky Hsueh February 3rd, 2003,台湾媒体环境的诡谲多变, 让媒体人头晕目眩, 让广告人雾里看花,会喘. But免惊 !,与其站在门外 不如进得门里瞧瞧,THE BASIC MEDIA TERMINOLOGY WILL HELP YOU GET INTO MEDIA TERRITORY,PURPOSE,To familiarize you with the basic concepts and terminology used in media To demonstrate how terms can be applied to media planning,BASIC MEDIA TERMS INTERPRETATION & USE,