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1、1,Designing Information Architecturefor Search,Marti Hearst University of California, Berkeley www.sims.berkeley.edu/hearst NSF CAREER Grant, NSF9984741,Tutorial: SIGIR 2001,2,Outline,Motivation Search Interfaces: Web search vs Site Search Search UIs: What works; what doesnt Methodology Information
2、Architecture Defined Faceted Metadata Integrating Search into IA via Faceted Metadata Results of Usability Studies Tools Conclusions,3,Contributors to the Research,Dr. Rashmi Sinha Graduate Students Ame Elliott Jennifer English Kirsten Swearington Ping Yee Research funded by NSF CAREER Grant, NSF998
3、4741,4,Motivation and Background,5,Claims,Web Search is OK Gets people to the right starting points Web SITE search is NOT ok The best way to improve site search is NOT to make new fancy algorithms Instead ,6,The best way to improve search:,Improve the User Interface,7,Recent Study by Vividence Rese
4、arch,Spring 2001, 69 web sites 70% eCommerce 31% Service 21% Content 2% Community The most common problems: 53% had poorly organized search results 32% had poor information architecture 32% had slow performance 27% had cluttered home pages 25% had confusing labels 15% invasive registration 13% inconsistent navigation,8,Vividence findings: effects on users,Poorly organized search results Frustration and wasted time Poor information architecture Confusion Dead ends back and forthing Forced to search,9,Vividence findings: effects on users,