《【营销管理英文课件】MARKETING MANAGEMENT.ppt》由会员分享，可在线阅读，更多相关《【营销管理英文课件】MARKETING MANAGEMENT.ppt（65页珍藏版）》请在三一文库上搜索。
1、MARKETING MANAGEMENT,YIMIN SUN E-mail: TEL:65642557 SCHOOL OF MANAGEMENT FUDAN UNIVERSITY,Marketing IQ,If you sell something that competes in the same category as a product offered by another company, that company is your competitor. (F or T) A temporary 10% price reduction is more effective at gene
2、rating sales than a 10% increase in advertising during a comparable period. (F or T) Brand loyalty is alive and well. (F or T) It is more profitable to retain current customers than to find new ones. (F or T),Marketing IQ Exercise (contd.),The goal of advertising is to increase sales. (F or T) A suc
3、cessful ad is one people will remember and talk about. Consumers usually do a lot of searching before they buy expensive products. (F or T) The speed of adoption of new technology depends on its relative advantage and compatibility with existing products, rather than how much better it is over what is available in the market. (F or T),