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1、,Mobile Entertainment Industry and Culture A European Commission User-friendly Information Society (IST) Accompanying Measures project IST-2001-38846 WP5 Business Models Deliverable D5.4.2 Mobile Entertainment Business,Circulation: Partners: Main authors: File name: Status: Date: DL:,Public Linkoepi
2、ngs Universitet, The Interactive Institute, The Victoria University of Manchester Mark Ollila, Mikael Kronzell, Niklas Bakos, Fredrik Weisner D542 Mobile Entertainment Business FINAL FINAL VERSION 29.09.2003 30.09.2003,-,-,-,-,-,-,-,-,-,MGAIN IST-2001-38846 Mobile Entertainment Industry and Culture
3、WP5 Business Models D5.4.2 Mobile Entertainment Business,Page 2 of 170 Made: 1.10.2003 Printed: 29.9.2003,COPYRIGHT This document is property of the Commission of the European Communities, and has been authored for it by the MGAIN Consortium consisting of: Teknillinen Korkeakoulu The Victoria Univer
4、sity of Manchester The Interactive Institute University of Central Lancashire Oulun Yliopisto Universitetet i Bergen Turun Yliopisto Technical Research Centre of Finland Linkoepings Universitet This document may not be copied, reproduced, or modified in whole or in part for any purpose without writt
5、en permission. In addition to such written permission to copy, reproduce, or modify this document in whole or part, an acknowledgement of the authors of the document and all applicable portions of the copyright notice must be clearly referenced. All rights reserved. DOCUMENT HISTORY,Issue Date 20.08
6、.2003 22.08.2003 10.09.2003 28.10.2003 29.09.2003,Resp. person Ollila Kronzell Kronzell Ollila Kronzell,Stage First draft Second Draft Final Version,Content, comments and changes Inputs from PI at LiU To CRIC for internal review Circulated to consortium Inputs from PI at LiU Delivered to HUT,-,-,-,M
7、GAIN IST-2001-38846 Mobile Entertainment Industry and Culture WP5 Business Models D5.4.2 Mobile Entertainment Business,Page 3 of 170 Made: 1.10.2003 Printed: 29.9.2003,EXECUTIVE SUMMARY This document is the deliverable D5.4.2, Mobile Entertainment Business, and is part of the Information Society Tec
8、hnologies Project MGAIN Mobile Entertainment Industry and Culture (IST-2001-38846). The objective of MGAIN Work Package 5 is to, regarding mobile entertainment in Europe: Study key actors, value chains and business models in order to describe industry structure and trends. Describe the European mobi
9、le entertainment market. Describe the barriers constraining and drivers facilitating market and industry development. INDUSTRY There appears to be a conceptual confusion within the industry and a lack of consensus within the academic world on the definition of business and revenue models. In relatio
10、n to mobile entertainment (ME), we define the concept of business model as the position the company occupy in the ME value web described below and the business concept they have adopted in order to create value. The revenue model is one of its components, and is the way in which a company receives i
11、ts revenues. The ME value web is an overview of all the different value chains and value creating activities taking place among companies involved with ME. The different positions, or industry sectors, that companies are able to attain within the value web are very diverse since a range of activitie
12、s have to take place in order for a ME service to be produced, marketed and delivered. NETWORK AND DEVICE RELATED,Network provision,Device manufacturing Technical Service provision,Enabling Hardware Technology,Enabling Software Technology Enabling technology,Commercial Service provision,Retail,Aggregation,Mobile operator,Portal,Consumer,Service Application provision,Content provision,Service Infrastructure provision Service provider SERVICE RELATED Figure 1: The European mobile entertainment value web,