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1、,Why Americans use social media,Social networking sites are appealing as a way to,maintain contact with close ties and reconnect with old friends,Aaron Smith, Senior Research Specialist 11/14/2011,http:/www.pewinternet.org/Reports/2011/Why-Americans-Use-Social- Media.aspx,Pew Research Center,1615 L
2、St., NW Suite 700 Washington, D.C. 20036,202-419-4500 | pewinternet.org,9%,1,Why Americans Use Online Social Media Tools Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn.1 These internet users say that connections with family members and fri
3、ends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends theyve lost
4、touch with is a major reason behind their use of these technologies. Other factors play a much smaller role14% of users say that connecting around a shared hobby or interest is a major reason they use social media, and 9% say that making new friends is equally important. Reading comments by public f
5、igures and finding potential romantic partners are cited as major factors by just 5% and 3% of social media users, respectively. Motivations for using social networking sites Based on adults who use social networking sites such as Facebook, MySpace, LinkedIn and/or Twitter,100%,9%,13%,13%,80%,24%,23
6、%,36%,50%,57%,60% 40%,74%,84%,20% 0%,67% Staying in,64% Staying in,35% 50% 34% 14% Connecting w/ Connecting Making new,20% 5% Reading,13% 3% Finding,touch w/,touch w/,old friends with others w/,friends,comments by,potential,current friends,family members,youve lost touch with,shared hobbies or,celeb
7、rities, athletes or,romantic or dating,interests,politicians,partners,Major reason,Minor reason,Not a reason,Source: The Pew Research Centers Internet n=2,277 adults ages 18 and older, including 755 cell phone interviews. Interviews were conducted in English and Spanish. Margin of error is +/-3 percentage points for SNS users (n=1,015) Throughout this report the term “social media users” refers to individuals who “use a social networking site like MySpace, Facebook or LinkedIn” (65% of online adults do this) and/or “use Twitter” (13% of online adults).,http:/pewinternet.org,Page 2,