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1、,Copyright 2010, Michael A. Stelzner,2010 SOCIAL MEDIA,MARKETING,INDUSTRY REPORT,How Marketers Are Using,Social Media to Grow,Their Businesses,APRIL 2010,BY MICHAEL A. STELZNER,Sponsored by,Page 2 of 33,2010 Social Media Marketing Industry Report,SocialMediaE 2010 Michael A. Stelzner,Letter from the
2、 author Hello, fellow marketer; Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planetfrom giants like Starbucks and IBM to the local ice c
3、ream shopare exploring social media marketing initiatives. A year ago, businesses were uncertain about social media. Now its here to stay and companies are rapidly adopting social media marketing. Much like email and websites first empowered businesses, social media is the next marketing wave. If yo
4、ure in charge of marketing your business, youll want to closely examine the following pages. My team turned over every rock, looking for the not so obvious findings among this content-rich data. We set out to uncover the who, what, where, when and why of social media marketing with this report. Near
5、ly 1900 of your peers provided the kind of insight you wont find elsewhere. If youre still unsure about social media marketing, I hope that these findings will help push you over the edge. If youre already on board, examine what your peers are doing (and use this study to persuade others). I hope yo
6、u enjoy the report! If you find value here, please let your peers know about this report. You can find the original page for the report here: http:/ All my best! Michael A. Stelzner Founder, SocialMediaE Join the discussion on Facebook at http:/ Copyright Statement: All content 2010 by Michael A. St
7、elzner - Copyright holder is licensing this under the Creative Commons License, Attribution-Noncommercial-No Derivative Works 3.0 Unported, http:/creativecommons.org/licenses/by-nc-nd/3.0/. (This means you can post this document on your site and share it freely with your friends, but not resell it or use as an incentive for action.),Page 3 of 33,2010 Social Media Marketing Industry Report,