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1、,Fresh Goods China July 2010,Fresh Goods Strategy 2011,FG 2011 STRATEGY OVERVIEW,KEEP,CREATE,MAINTAIN EXCELLENCE IN OUR BASICS,TO BOOST SALES THROUGH TARGETED PROMOTIONS & OUR LEADING PROJECTS,STRONG TEAM LEADER TO IMPROVE FRESH CUSTOMER EXPERIENCE,DEVELOP,FG 2011 STRATEGY OVERVIEW,MD CONCEPTS HYGIE
2、NE SPARK PLAN PRICE IMAGE,MD DIFFERENTIATION MANAGEMENT & CUSTOMER FLOW,KEEP,CREATE,MAINTAIN EXCELLENCE IN OUR BASICS,TO BOOST SALES THROUGH TARGETED PROMOTIONS & OUR LEADING PROJECTS,STRONG TEAM LEADER TO IMPROVE FRESH CUSTOMER EXPERIENCE,DEVELOP,AUTOMATIC COUPON SYSTEM SALAD BAR DIRECT PURCHASE,We
3、ekly Leaflet Fresh on DM New Appetizing design,TO KEEP,PRICE IMAGE,SPARK PLAN LEAFLET,TO BE ON PODIUM,Wave 14 Results Region Action Plan if not on Podium or if problem of economical model, pricing, management or price image communication,A1,INVEST ON BASICS,HYGIENE FSQ,FG STRATEGY 2011 : TO KEEP,RM1,Spark Plan Pork and Vegetables,A2,A3,CONCEPTS,RULES,MD Food Concepts: Main Guidelines by department,A5,Dashboard audit Regional action plan if not in line with standards,K.O. POINTS,A4,RM2,