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1、,Section B,4,Building the dream of Starbucks,Objectives,1,基础教学,2,基础教学,Warming-up,Lead-in,Background Information,3,基础教学,Video Watching,4,基础教学,Back,5,基础教学,Caff Mocha Caramel Macchiato Caff Americano Caff Latte Cappuccino Espresso,6,基础教学,Tasty and smooth coffee flavor Professional coffee making process
2、 Meticulous service Comfortable drinking environment Convenient online service,7,基础教学,8,基础教学,PepsiCo PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake (同名物) product Pepsi to a broader range of food and beverage brand
3、s. It mainly concentrates on the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.,9,基础教学,Kraft Foods Kraft Foods adopted the name Mondelz International, Inc. after spinning off its North American grocery business into a separate company called Kraf
4、t Foods Group Inc. in October, 2012. It comprises the global snack and food brands of the formerKraft Foods Inc., manufacturing and marketing chocolate, biscuits, gum, confectionery, coffee, and powdered beverages.,1. How many American multinational corporations do you know? Can you introduce some b
5、riefly in class?,10,基础教学,It is an American daily newspaper founded and continuously published in New York City since 1851. As of 2014, The New York Times has won 114 Pulitzer Prizes. The papers website is one of Americas most popular news sites. Its print version remains one of the largest newspaper
6、s in the United States. The motto of the paper is “All the News Thats Fit to Print” and its website has adapted the motto to “All the News Thats Fit to Click”.,11,基础教学,Reading Skills,Presentation of the Skill,Reading Skill Practice,12,基础教学,Signal words of time help the reader keep track of important
7、 details or stages of an event. They are especially important for narrative or biographical writings.,Recognizing signal words of time,13,基础教学,The following are some types of such signal words and their examples.,Recognizing signal words of time,14,基础教学,Apart from using numerical words, adverbs and
8、various function words as signals of time, some other types of signals, such as verbs, infinitives (动词不定式), numbers that indicate dates or years, prepositional phrases, adverbial clauses, noun phrases, etc., can also be used to show time order or steps in a process.,Recognizing signal words of time,
9、15,基础教学,Example and Explanation,Every night several hundred planes bearing a purple, white, and orange design touch down at Memphis Airport, in Tennessee. What precedes this landing are package pick-ups from locations all over the United States earlier in the day. The rectangular packages and envelo
10、pes are rapidly reshuffled and sorted according to address, then loaded onto other aircraft, and flown to their destinations to be dispersed by hand many within 24 hours of leaving their senders. (Para. 1, Text A),16,基础教学,This part of the paragraph uses a verb “precede”, a phrase “earlier in the day
11、”, an adverb “then” and an infinitive “to be dispersed” to display a clear sequential pattern of the package delivery system to the reader.,Example and Explanation,17,基础教学,Read the following paragraphs from Text B, underline the signal words of time used in the paragraphs. The types of signal words
12、you will look for are given before each selected paragraph.,Recognizing signal words of time,Practice,18,基础教学,Para. 5: prepositional phrase, year, adverb The bud of inspiration for his phenomenal coffee business began growing in a 1983 visit to Milan, Italy. Schultz conceived of a new American way o
13、f life in the coffee bars of Milan. He sought to recreate such forums for people in the US to start their days or visit with friends. In 1987, at the age of 34, Schultz organized a group of investors and purchased the company that had formerly employed him, the Starbucks Coffee Company in Seattle, w
14、hich he restructured as the Starbucks Corporation.,Recognizing signal words of time,19,基础教学,Text Study,Text Comprehension,Language Focus,Critical Thinking,20,基础教学,What do you know about Howard Schultz and his coffee company Starbucks according to paragraph 1? (Para. 1) What was Schultzs early life l
15、ike? (Para. 2-3) What is the positive influence of Schultzs poor status? (Para. 4) How did Schultz build his dream of Starbucks? (Para. 5-6) How did Starbucks expand its business scale outside the northwestern part of American? (Para. 7) What can we imply from the comment, “The soft-spoken Mr. Schul
16、tz has barely a trace of a New York accent and a timid, almost apologetic manner.” ? (Para. 8) Why did Schultzs employment policies attract considerable attention ? (Para. 9) What did Schultz mean by saying “I got to build the kind of company that my father never got to work for.”? (Para. 10),21,基础教
17、学,Starbucks was one of the largest coffee roaster and retailer of specialty coffee in North America. By 2000, its coffee houses could be found in more than 3,000 locations worldwide. As the founder of Starbucks, Schultzs merging of the three Cs coffee, commerce and community surely ranks as one of t
18、he 90s greatest retail successes.,22,基础教学,原句： By 2000, its coffee houses could be found in more than 3,000 locations worldwide; even President Bill Clinton was seen in a snapshot with a Starbucks brew in his hand. (Para. 1, L4),解释: By the year 2000, Starbucks had opened coffee houses in more than 3,
19、000 places all over the world. It became so famous that there was even a picture of the then American President Bill Clinton holding a cup of Starbucks coffee in his hand.,译文： 截至2000年，它旗下的咖啡店已经遍布世界三千多 个角落。就连美国前总统比尔 克林顿也被人拍 到手捧星巴克咖啡的照片。,23,基础教学,he was born and grew up in an extremely poor family,his
20、father broke his ankle and lost his job,the family was too poor to put food on the table.,he was hounded by the shame of his familys “working poor” status.,2. What was Schultzs early life like? (Para. 2-3),Note,Different types of time signal words could add to the variety of writing and avoid repeti
21、tion.,In 1953, When Schultz was seven, In the ensuring months, During his youth,24,基础教学,Sports became an _ the shame of poverty. Schultz earned an _ to Northern Michigan University in 1975. He was the first person in his family to _ college as none of his _ had training beyond _.,escape from,athleti
22、c scholarship,graduate from,predecessors,vocational school,25,基础教学,Schultz purchased and restructured the Starbucks Coffee Company as the Starbucks Corporation.,In 1983 In 1987 In 1992,4. How did Schultz build his dream of Starbucks? (Para. 5-6),Match work,Starbucks became the first specialty coffee
23、 company to go public.,The bud of inspiration for Schultzs phenomenal coffee business began growing.,26,基础教学,原句： Schultzs premium coffee bars were an instant success, acting as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. （Para. 6
24、, L1）,解释: The superior coffee bars opened by Schultz succeeded at once, which encouraged a quick development of not only the Starbucks company itself, but also the whole coffee industry in the world.,译文： 舒尔茨创建的高端咖啡厅立即获得了成功，这刺激 了星巴克乃至全球整个咖啡产业的迅速成长和发展。,27,基础教学,developed new business with /established/
25、 formed a partnership with/entered into a licensing agreement with/developed a relationship with,5. How did Starbucks expand its business scale outside the northwestern part of American? (Para. 7),28,基础教学,In Chicago, the companys specialty sales division developed new business with department stores
26、 and established Starbucks coffee bars adjacent to the business sections in national bookstores. Starbucks formed a partnership with PepsiCo, and entered into a licensing agreement with Kraft Foods. It even developed a relationship with the music industry to sell Starbucks-tailored CDs in the coffee
27、 bars.,5. How did Starbucks expand its business scale outside the northwestern part of American? (Para. 7),29,基础教学,Schultz does not put on an air of superiority or arrogance. He simply behaves in a very humble way.,30,基础教学,原句： When Starbucks opened its first store in New York City, it was a homecomi
28、ng for Schultz, but he did not act like the head of the reigning royalty of coffee he had become. (Para. 8, L1),解释: When Starbucks opened its first shop in New York, it was just like coming back home for Schultz. But he did not behave in a way as if to show that he was the most successful person in
29、the coffee industry.,译文： 星巴克在纽约开第一家分店对于舒尔茨来说是回 归故里，但他并没有摆出一副咖啡行业王者的姿 态。,31,基础教学,Because he paid so much attention to the benefits of his employee that he gave Starbucks employees both a philosophical and a financial stake in the business, which provides Starbucks with a more dedicated workforce and
30、a significant numerical payoff.,32,基础教学,原句： At a time when other companies were trimming benefits as a cost-cutting measure, Schultz, who grew up in a family without any medical coverage, was vocal in his belief that genuinely caring about your employees is critical to building a sturdy workforce. (
31、Para. 9, L15),解释: At a time when other companies were cutting benefits as a measure to reduce cost, Schultz, who grew up in a family that was too poor to afford health insurance, talked openly about his belief in running a business, that is, an employers sincere care about his workers is greatly imp
32、ortant to building a strong workforce for the company.,译文： 就在其他企业通过削减福利来节省成本之时，舒尔茨，虽然生长在一个没有任何医疗福利保障的家庭，却仍然坦言自己的信仰，即真诚地关心员工对建立一个坚实的员工队伍是至关重要的。,33,基础教学,Schultz built a company that provides good benefits to the employees, but his father had never had a chance to work in such a company. He believed th
33、at his father would have felt proud of him if he were still alive, and his success could be a comfort to his father.,34,基础教学,With impressive _, Howard Schultz has made Starbucks a well known coffee retailer in the world. Like many great entrepreneur, Howard Schultz had a _ memory of his childhood si
34、nce he was born and grew up in an extremely poor family. As an _ poverty, Schultz played sports and became the first person in his family to _ from college. In 1983, Schultz _ a new American way of life in the coffee bars of Milan. In 1987, Schultz purchased the Starbucks Coffee Company in Seattle a
35、nd _ as the,velocity,harsh,escape from,graduate,Smith and Luis,conceived of,restructured,35,基础教学,Starbucks Corporation. Schultzs premium coffee bars were an instant success, acting as a stimulus of its rapid growth and _ in different field and part of world. The key to his success lies in his employ
36、ment policies. He gave Starbucks employees both a philosophical and _ stake in the business, which makes a sturdy _ and creates a significant numerical payoff for Starbucks. One thing he regretted for the rest of his life is that he spoke _ to his father and had no chance to apologize before he died
37、. But he believed that his father would have felt proud of him, and his success could be a comfort to his father.,expansion,financial,workforce,harshly,36,基础教学,37,基础教学,在时间里,(with the success of/ went from to),With the success of Harry Potter, J. K. Rowling went from depending on welfare to survive t
38、o being one of the richest women in the world in a span of only five years.,in / within / over a span of,短语逆译,短语应用,由于哈利波特的成功，J. K. 罗琳在短短五年时间里，就从依靠福利生存变成了世界上最富有的女人之一。,意群提示,38,基础教学,被所烦扰,be hounded by,短语逆译,(led the race from start to finish / all the way ),He led the race from start to finish but was h
39、ounded all the way by Philips.,短语应用,比赛中他从头到尾都领先，但一直被菲利普斯紧追不舍。,意群提示,39,基础教学,构想；设想,(immensely ambitious / win power for ),He was immensely ambitious but unable to conceive of winning power for himself.,conceive of,短语逆译,短语应用,他雄心勃勃，但是想不出自己能如何赢得权力。,意群提示,40,基础教学,（公司）公开发售股票，上市; 公开,(secure extra capital / e
40、nhance corporate visibility),The company is considering going public in order to secure extra capital and enhance corporate visibility.,go public,短语逆译,短语应用,公司正考虑上市，从而筹得更多的资金，提高企业的知名度。,意群提示,41,基础教学,与毗连；与相邻近,(detect from / narrow strip / to the track of),Radiation is only detected from a relatively na
41、rrow strip adjacent to the track of the vehicle.,adjacent to,短语逆译,短语应用,仅从汽车路两侧较窄的条带检测出射线。,意群提示,42,基础教学,微量；少许；些许,(unmoved / on his lips / displeasure ),His face was unmoved, but on his lips there was a trace of displeasure.,a trace of,短语逆译,短语应用,他脸上没有丝毫表情，但嘴角流露出一丝不悦。,意群提示,43,基础教学,符合条件做某事；有资格享有某物,(non-
42、citizen / financial aid / top grades),As a non-citizen, she wasnt eligible for financial aid, despite her top grades.,be eligible for,短语逆译,短语应用,作为非公民，她没有资格享有助学金，尽管她分数很高。,意群提示,44,基础教学,对至关重要,(innovation and technical capability / competitiveness / productivity),The scientific knowledge, innovation and
43、 technical capability are critical to maintaining the nations competitiveness and productivity.,be critical to,短语逆译,短语应用,科学知识、革新和技术能力对保持国家的竞争力和生产率至关重要。,意群提示,45,基础教学,使某人颓丧；使某人沮丧,(be confronted with / trample on the pain),While our dream is confronted with the reality, you always feel painful. Just tr
44、ample on the pain, or youll be beat down by it.,beat sb. down / beat down sb.,短语逆译,短语应用,当幻想遭遇现实，你总会感到痛苦。要么你被痛苦击 倒，要么你把痛苦踩在脚下。,意群提示,46,基础教学,恳求某人（做某事）,(ponder the reconciliation agreement / pull back from confrontation. ),They plead with him to ponder the reconciliation agreement and pull back from co
45、nfrontation.,plead with sb. (to do sth.),短语逆译,短语应用,他们恳求他仔细考虑这份调解协议并退出冲突。,意群提示,47,基础教学,48,基础教学,句型提炼,逆译练习,With impressive velocity, Starbucks has grown into the largest coffee roaster and retailer of specialty coffee in North America in a span of only a decade. (Para. 1, L3）,49,基础教学,应用提示,用于表达“在某段时间, 某
46、事或某物以惊人的速度成长/发展为”。,句型应用,50,基础教学,(Lenovo / multinational personal technology company / personal computer manufacturer),With impressive velocity, Lenovo, a Chinese multinational personal technology company, has grown into the worlds fourth largest personal computer manufacturer in a span of only a dec
47、ade.,典型例句,区区十年间，中国跨国个人技术公司联想公司已凭借惊人的速度成长为全球第四大个人电脑制造商。,意群提示,51,基础教学,逆译练习,Schultzs premium coffee bars were an instant success, acting as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. (Para. 6, L1),句型提炼,52,基础教学,用于表达“做某事成功对其他相关方面的激励和
48、影响”。,句型应用,应用提示,53,基础教学,(welfare system / promoting employees ability / devotion to),The new reform policy and welfare system achieve great success in the company, acting as a stimulus of promoting employees ability and devotion to the company.,典型例句,新的改革措施和福利政策在企业大获成功, 激励员工提升自身能力，更努力的投入工作。,意群提示,54,基础
49、教学,逆译练习,He has never grown accustomed to success enough to forget his working-class roots. (Para.10, L4）,句型提炼,55,基础教学,应用提示,用于表达“永远也不会到（甚至）去做”。,句型应用,56,基础教学,(The strongest / master),The strongest is never strong enough to be always the master.,典型例句,再强的人也无法强到永远都做主人。,意群提示,57,基础教学,58,基础教学,59,基础教学,60,基础教
50、学,61,基础教学,62,基础教学,Tips,Tips,Tips,63,基础教学,Positive influences of poverty on ones life may include: develop ones ability to face hardships in life; help one to build self-esteem; strengthen ones will to do better; build ones sympathy for the poor and weak.,1. In what way(s) can poverty influence ones