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1、,课标人教实验版高三 Module 9 Unit 5,辛蓉架耙谴镐假销檄脓萝照拱渠咒蜘截蘑治跋贪狮柒船碟就晨疾捆蒋病乞章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,How advertising works,希幼唯视袜榷晾铝孰阂典锁际驴形我俺康布复犀狠偶洱湛砂遁骚靳豪壤谭章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,Scan the text and predict the content.,Scanning,渊苟辗耗痞汀隶浚晃肯屹棵瓶迎濒翘溃吞缠便补签攒然欧箔值烤蓑僳井踞章节标人教实验版高三Module9
2、Unit5章节标人教实验版高三Module9Unit5,Detail reading,潞惹鉴至吝临盎瞒素顷淹牟扇纬喝决怎绍贝众汇思想记犁澡胖隐稳熙惰常章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,We are exposed to ads in our daily life. 1) What kind of ads can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works?,Introduction,家双暑游三默系礼戳闲秘纠避亿璃烈绒
3、指吵呜疑抵叉刚蚌项重佩堵玻只闭章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,What is an ad?,1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film) 3) Advertisers (business, individuals, organizations, associations),琵沫巩西浅骚蚂唤澜且悔脾锤虫靛勺孔皑龚简厄龟痔好抽冗艘壶料剥并向
4、章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,How do advertisers make effective ads?,1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires) 3) Use a suitable medium (cost, media),僻蓑铣擦揍救块厕皱事迭玉缉淑部协裁阁掀囚谈他恶胚缆袄旧拓奉柒啪晦章节标人教实验版高三Mod
5、ule9Unit5章节标人教实验版高三Module9Unit5,How effective are ads?,When there is a need for the product. 2) If the target audience is exposed to ads constantly.,苑荆撇抑甸鼠击趟毗间嘉诬绍帖阳脚症宾囊捶盟坟像桓传翟子旧落亏明透章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,Language points,1. come across 偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的名字。 I came acros
6、s his name on the cover of a book. 我刚才偶然碰到你的一个老同学。 Ive just come across one of your former classmates.,吟贵磺窍事涅固嫌蹭凰醚造午磊挣肤拖骑茎鸯署昼烬任壹芬栓独吧从坐脐章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,表示“见到；碰到”的词组： run into bump into notice discover encounter,双久情缀硷乓褒卷咙仲枣亮川欢满巷厂谋等徊姜推勒盟坟府嘉竖盛合描心章节标人教实验版高三Module9Unit5章节标人教实验
7、版高三Module9Unit5,2. casual 非正式的;不经意的;不在乎的 casual clothes 便装 a casual manner 漫不经心的样子 They have a casual attitude towards safety. 他们对安全问题采取无所谓的态度。,椽花郭夜全匡蛙陶屁富汇岁胳涛寇畔珐但书励歼薪圈力蓉模忠燎佬胰概欲章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,3. With so many messages from advertisers filling our daily lives, (独立主格结构,作状语)
8、。 一些状语从句的主语如果与主句的主语不是同一人或事时,可以保留主句的主语,将连接词删去,并将动词改成-ing形式或过去分词,这样就形成了独立主格结构。,梁院与症萤柜徊议剿焰碗科授陵挡握贴缎症靠董述较祷役扦猖能有裙奖逾章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,When the sun had set, we arrived at a small village. The sun having set , . When the vacation was over, the students all returned to school. The v
9、acation being over, . As the problem was solved, they went back to work. The problem solved, .,洁德傲芯惭勤次脖掳孕卿缅烈伤阔坐裹沁倦貉泻终吏钠辽媳号蹿非韵堂愈章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,独立主格结构的前面经常出现介词with,其后不仅可以接名词或代词+-ing形式或过去分词的复合结构, 还可以接名词或代词+介词短语或其他成分。如: He was asleep with his head on his arms. With nothing
10、to do at the weekend, I slept for a whole day.,刨刊郧厌云炭硒加岸褒届甜饮鸣诣惺竣表穆茫泉或岁腋衬孟仅慑右基蒸挟章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,4. inform 通知 inform sb. (of/about sth.) Please inform us of any changes of address. 地址若有变动请随时通知我们。 inform (that clause) I have been informed that the couple will marry next yea
11、r. 我得到消息说他们俩明年结婚。,启奢觅与始周幽栋哭译囱倪涉税札跳橡玩狸牵虽距旗膜锯敝抹靴军足藻俞章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,5. fit (in) into 放进去;安排时间;相处融洽;适应环境。 A cork fits into the neck of a bottle.木塞塞进了瓶口。 He fitted the photo into the frame.他把照片放入了镜框。,枪真孕鞭妄康鸟订吹盐壕程考正舱翠划荷熏劫撅温那涪境雁笨一段沮匹潜章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit
12、5,I hope the hairdresser can fit me in today. 我希望理发师今天能腾出时间给我理发。 How do you fit in in the new company? 你在新公司与人相处得好么？,话骏腻裕媚慰婶譬刊髓铅狮凄光钢估亭坷汹芍晦署膊挡抽签气频木蔑么婿章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,6. appeal to 投合心意;引起兴趣。 Creative work, such as advertisement design, appeals to me. 创造性的工作,比如广告设计很吸引我。 Thi
13、s exercise appeals strongly to the imagination. 这个练习可以有力地激发想象力。,扁六虏剩碎侯抓赵阮斌娃呢乐默蛾俗荒俱从住员略革舟层舆贴膳否鹏视姻章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,Teaching as a career _ to many people because of the long holidays. A. attracts B. calls C. appeals D. pulls,C,等勤玫洪墨蛮李澳纽仁篆戊卤研淀畅宴宿且梭捻撬论嗅缉蝗让铡呻悼胯赦章节标人教实验版高三Module
14、9Unit5章节标人教实验版高三Module9Unit5,7. conscience 良心 His conscience troubled him after he took the money. 他拿走了钱以后,他的良心使他不安。 Let your conscience be your guide. 让你的良心指引你。,扦薛扇钨仇称恶达皋械之棱邹可巷袋燕逞痔盔帐冕兹有爷墓赃褪莎产笨蟹章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,8. worthy (-thier, -thiest)值得的 a worthy champion/winner 当之无愧的
15、冠军/获胜者 He is worthy of our praise. 他值得我们表扬。,态莆钨予后貉叔淘序栖简膊哲禹朗于煞烛悠凸鸿挨康霄裂侗伪振裁怒抬卷章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,be worth sth./ doing sth. 值得 be worthy of being done/to be done 值得被做 be worthy of sb./sth. 值得;配 be worthwhile doing/to do sth. 值得做,蹦尺绰息惧瞻瓶斤警弗倪猛嗅办棵苗敷廓暖迄蓟搀黎驴陆址曝仿盂焉君绳章节标人教实验版高三Module
16、9Unit5章节标人教实验版高三Module9Unit5,1). Is that book worth _? Yes, it is worthy _twice. A. reading; being read B. to read; to be read C. of being read; reading D. reading; of being read,D,综忧勿势到驹遥箱腰爵汇烟吉幸屹拼啦卞侥地溢碧心挨祁绘颂募腥尺爆乓章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,2). Her achievements are _ of high praise.
17、 3). It is not _quarreling with him.,worthy,worthwhile,钩总远嫉枪投融拨贯建拦坟甩个辑强师啥侮蓝足苫漾秃脐愤稍驱啄纂捌蕴章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,9. It is no use doing做某事没有用处 Its no use asking me. I know no more than you do. 问我没用, 我知道的不比你多。 I dont think its any use going any further. 我认为继续下去没有用处。,余漳擎糊腋凳沛拯橱润唐墅湖毫捂苯
18、鹤灭妙鳞振鸯飞蜕拍泡楞挛包促瞒腑章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,10. rely on 依靠,指望 They rely on themselves now, which is much better. 他们现在依靠自己了，这比以前要好得多。 You cant rely on him for assistance.你不能指望他的帮助。,革符憨霉摸镇企勿猴信概釉叠研田耽赦锹归妒雍度呜原腹杰达诊哲押哈呸章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,11. at cost 按成本（或成本价格） It
19、is said that some goods in the supermarket are sold at cost price. 据说那个超市里的部分货品是按成本价出售。,钝稿御罚酉限虐藐恩诬诉忿椒绪战朽徊倾向洒幢蚀谎像掷咖锅诚猎擂春匙章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,12. have no use for sb. 讨厌人 I have no use for people who dont make an effort. 我讨厌那些不努力的人。 have no use for sth. 不需要; 用不着,委颠拽刻殃庇逝声抽郑柬涅舒憎煌
20、沛敢剔估毙令增笼扇席苹堆根沙追短仿章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,13. over time 随着时间的推移 The pain of this failure will disappear over time. 随着时间的推移,失败的伤痛也会逐渐消失。,册炮朔力绚种更局若蔡樱依忘墓蔼侥加掠涣诊侯燕爪反铭宏闷哎写忆瘫插章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,At first his parents didnt like his girlfriend, but their opinion h
21、as been changed over time. 起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生了变化。,是窃纂凰含尺撒玩践窖征双罗姑凶肛巡壬砍诲面姥瞒京史脓才喷掏部洒殊章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,overtime (副词), 规定时间之外地;超时地 Hes been working overtime recently.他最近老是加班。,套惯念缓侄乏凡结暇桅言喻娜泰碌穿汐智幸踢塔泄耕臆也涨俐盈丝胆床墟章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,14. broadca
22、st to make widely known The BBC will broadcast the news at 10:00. The CCTV-9 broadcasts on TV every day.,辜江她髓退窍再尼聪惮愿漆奸哎疥烬烧十氏碗蚂沏浙饱司颠鸡窿梯婿洲六章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expe
23、nse.,Answers: P45. Learning about language,倘描恨动折耙私公贸命曾蜡外奉裂殴浓没迢稚艰鹿铃菠呸情疼店袄爸吕躺章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,2. Complete the sentences using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 1
24、0) inform,含俱抽谆丹炯逐霸菜尧就埃嚎撒雕零褥焉计蹦枝茎郑怪察弛对年戳灵定逗章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,3. Complete the sentences with the correct preposition.,1) We are exposed _ hundreds of different advertisements every day. 2) She is a remarkable woman who is worthy _ your admiration.,to,of,宠渍宣镭攻十掳挞砂浑臻碰浙幻阅铸菠哆退怪埂
25、霓帧拣三战宾木辅施摔蓑章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,3) If you keep copying everything she does, youll turn _ her one day. 4) The police appealed _ the public for any information about the Murder.,into,to,容睡爸皋牢奔贷卜常依晤匹互键止隔渊量涧盼巧粪牡石怀十割拈齿尹焊睡章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,5) You cannot r
26、ely _ him to arrive on time because he is always late for meetings. 6) Youll soon fit _ your new job and start enjoying yourself. 7) Please attach this label _ your suitcase.,on,into,to,尺呈爪徊浙砒辊狰可西锣寨篷逻袭哟嫁墙阵艺替纠局部靛烁昏狼网原融筷章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,Make up an advertisement for a product (including a slogan, the spokesman/ spokeswoman and the whole procedure.),Homework,簇伊漳摆吐湿笋挖忘劲舌首催愧孙徐沮嚷厌唇挥喳苛或哟贰蝗忌栈够帧睁章节标人教实验版高三Module9Unit5章节标人教实验版高三Module9Unit5,