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1、Introduction and开课单课程名称：（中文）策略管理资管专位永久课（英文） Strategy ManagementIIM5270号授课教师：杨 千学分数必 /选选修开课年3*修级先修科目或先备能力：N/A课程概述与目标：Strategies have a major impact on an organizations performance. A strategy isan action a company takes to attain one or more (a choice) of its goals. We will investigate and describe p
2、ros and cons of the various strategies a company canpursue. We also will cover the analytical techniques and skills necessary to identify and exploit strategies successfully.教科书（请注明书名、作者、出版社、杨千着，策略管理 -理论与实务，华出版年等资讯）泰文化， 2007 年课程大纲分配时数备讲示习其单元主题注内容纲要他授 范 作1. The SM process 2. The nature of competitive
3、advantage: external & internalImplementation of Strategic30 6 analysis 3. Business &ManagementCorporate strategies 4.Implementing strategy教学要点概述：1.学期作业2.考试状况3.評量方法 1. participation: 20% 2. Exams : 50% 3. Assignments : 30%4.教學方法及教學相關配合事項(如助教、網站或圖書及資料庫等)師生晤談排定時間地點連絡方式Monday, 13:00-14:00MB307 5
4、7413教學進度表週次上課日期課程進度、內容、主題12.18Overview of Strategic Management22.25Overview of Strategic Management33.3External Analysis43.10External Analysis53.17Internal Analysis63.24Internal Analysis73.31Business-Level Strategic Analysis84.7Business-Level Strategic Analysis94.14Mid-term104.21Function-Level Strat
5、egic Analysis114.28Function-Level Strategic Analysis125.5Function-Level Strategic Analysis135.12Corporate-Level Strategic Analysis145.19Corporate-Level Strategic Analysis155.26Corporate-Level Strategic Analysis166.2Planning, Budgeting and Processes176.9Planning, Budgeting and Processes186.16Final Exam