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1、Industry life cycle stage1. Introduction stage: Demand low Technology- is a key concern in this stage2. Growth stage: Technology- issued solved demand increased, profit increased Most purchase tend to be upgrades or replacements为T 更新换代而购买商品3. Shakeout stage Thu company may go out the business Slow g
2、rowth, establish brand Cost become important4. maturity stage standard may growth, stable, decline look for new market, demand is fullv saturated.5. Decline stage: Demand decrease, population line may be abandoned Consumers turn to substitute productsIndustry life & competitive forceintroductionGrowthMaturitx- JDeclineNew cntT；intsFewbandConsolidationExitPower of buyers zLowLow, seller, s marketIncreasingHighPower of suppliersMediumHighDecliningLowThreat of substitutesNon-existentLowgrowingThe reason of declineRivalr among firmslowLow, f)cus on growthintenseExit firms