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1、全国 2010 年 10 月自学考试 旅游英语选读试题课程代码： 00837请将答案填在答题纸相应位置上I. Multiple choice: (115=15)Directions : Beneath each of the following sentences, there are four choices marked A, B, C and D.Choose the onethat best completes the sentence.1.Business people see tourism as an opportunity to make _ by supplying the
2、goods and services.A. a promise B. an advance C. a profit D. a friend2.Tourist expenditures have direct, indirect and induced effects on a/an _ economy.A. accommodation B. destination C. transportation D. national3.The WTO has suggested several _ for domestic tourism definitions.A. guidelinesB. prin
3、ciplesC. policiesD. facilities4.One of the objectives of WTO is to raise standards of living in the less developed areas of the world by helping to provide_ for foreign tourism.A. educationB. policiesC. facilitiesD. markets5.The tour operators brochure is a/an _tool, being the main influence on thec
4、ustomers decision to buy.A. informingB. communicatingC. managingD. marketing6.The removal of coral, either for souvenirs collected by the public or for commercial sale by tourist enterprises, _some coastal regions of Australia and elsewhere.A. developsB. threatensC. promotesD. improves7.Charter serv
5、ices do not operate according to _.A. middlemans ordersB. charted routesC. agreed practices D. published timetables 8.With the invention of _ in 1853, hotels began to expand upward. A. telephone B. electricity C. elevators D. cars9.As in any business, there must be one person responsible for the_. T
6、hat person is the general manager.A. managing direction B. overall operation C. marketing operation D. hotel direction10. The resort or _ chosen will depend on the form of relaxation required.A. destinationB. scenic spotC. hotelD. transportation11. The entire tourism industry rests on a base of_.A.
7、national economyB. natural resourcesC. hotel and transportationD. government policy12. Tourism has the _ to help bridge the psychological and cultural distances that separate people.A. potentialB. profitC.benefitD. energy13. Standardization and rigidity are very clear characteristics of _ tours offe
8、red on al arge scale.A. internationalB. in-boundC. packageD. business14. The realization of ones desire to travel depends on many complex social and political factors, including the social_ of the destination.A. change B. awareness C. policy D. stability15. There is great potential in China for spec
9、ialized tourism, focusing on ethnic roups and _ adventure.A. environmentalB. minorityC. mountainD. rural . Reading comprehension: (210=20)Directions : Read the following passages and make your proper choices.(1)Some seven or eight hundred years ago, Hangzhou, known as Lingan then, was the capital of
10、 the Southern Song Dynasty. At that time, watching the tidal bore was already a grand occasion in town when the whole population would turn out for the spectacle. The best time to do this was from the 15 th to the 18th of the eighth month of each year. But beginning from about the tenth day of the m
11、onth, that part of the river bank that offered the best vantage point for ride watching would already be a busy gathering place for little open-air booths and stalls where vendors piledcolourful wares on their carts or boxes. There would be all kinds of snacks and cooked meats in shining pots and pa
12、ns. The taverns and restaurants would put up mulfi-coloured lanterns and flags or pennants, displaying meanwhile an attractive array of meat and vegetable dishes with a lot more exotic delicacies on the menu. In the tea-houses would be hung paintingscrolls and calligraphy scrolls by famous artists w
13、hile the antique vases would be filled with flesh flowers. In addition, therewould be vendors displaying plasters and medicinal herbs for sale on the ground, roving artists with their monkeys forvariety, shows or folk artists ready to entertain the crowds. Even before the days of the tidal bore, the
14、se people would be gathered on the river bank doing whatever they could to attract pleasure-seekers. Meanwhile, tens of thousands of people, visitors from other towns as well as local residents of Ling an, would be hustling and bustling about, clogging up the way and making traffic impossible. In th
15、e large riverside mansions that lined the banks, there would be opulently dressed men and women, some leaning against the windows or the balconies looking into the distance and some looking down gazing fixedly at something going on down below.16. In the Southern Song Dynasty, people _ to watch the t
16、idal bore.A. were usedB. usedC. were anxiousD. were extremely eager17.At that time people came to watch the tidal bore _ of the eighth month of each year.A. from 15 th to the 18thB. starting around 10 thC. from 15 th to the endD. at the middle18.The vendors were selling their wares _.A. along the ba
17、nkB. at the best vantage pointC. in pilesD. using pots and pans19.The crowds coming to watch the tidal bore were also entertained by _.A. painting scrollsB. displaying plastersC. folk artistsD. pleasure-seekers20.The best vantage point for tide watching was _.A. large riverside mansionsB. distant ba
18、lconiesC. taverns and restaurantsD. the tea houses(2)Vacation travel, a pleasant travel, is one of the faster-growing segments of the tourism industry. These travelers seekenjoyment and pleasure for their travel.Vacation travel is typicallyprice-sensitive and often concerned with the particular time
19、 of day or day of weekschedules. Vacation travel has been heavily promoted by the airlines for Saturday and Sunday travel when their transport capacity is not heavily used by business travelers. Further, the vacation travel market is where the airlines often offer lower fares. These tickets often ha
20、ve many restrictions designed to prevent regular business travelers from switching to the lower fares. For example, the super-saver fare requires the passenger to stay at the destination over a Saturday night. Such fares are not good during certain heavy holiday periods or Monday to Friday flights,
21、or they constitute only a small number of seats on flights that normally would not be filled by full-fare business passengers.The vacation market is an important one to Florida, the Caribbean, Colorado, and Vermont during the winter months for sun and ski vacations. The United States to Europe and t
22、he United States coast to coast are strong vacation markets in the summer. Travel agents and tour operators are heavily involved in the vacation market. Charter bus trips and tours are also major parts of the vacation market.The vacation travel market is also splintering into“ boutique” travel niche
23、s as well. These are specialty vwhich recreation and/or rest at a hotel or on a cruise ship are not the major elements of the trip. Trips in this category thathave become increasingly popular in recent years include viewing rare animal life at the Galapagos islands, whale watching in Baja California
24、, hiking in Nepal, photographic expeditions in the wilds of Alaska or the Northwest Territories,safaris in Africa,and nature cruises up the Amazon River. These trips typicallyare educational; they often employnaturalists who give speeches and show films relating to the site on the trip 21. Business
25、travelers usually take _ airplanes.A. weekendB. weekdayC. holidayD. particular time22. Vacation travelers always seek _ offerings.A. restrictedB. meal-includedC. weekendD. low-price23. “ Boutique ” travel niches in this passage means _.A. specialized purpose travelB. photographic expeditionsC. trave
26、ling for shopping purposeD. nature loving experience24. Vacation travel is a very important segment in _.A. vacation marketB. charter tourismC. tourism marketD. specialized market25. During educational travel the tourists usually see _ and wildlife.A. rare animalsB. safarisC. Amazon RiverD. naturali
27、sts . Cloze: (1 15=15)Directions : Choose the one from the given A, B, C and D to complete the passage properly.Good environment starts with location. We have heard some of the most successful operators say 26 is probably 50% of the reason for success. Location27that an establishment has to be easil
28、y28 . It has to be located in or near a community29near importantintersections.Environmentalso refersto the30of therestaurant. Manysuccessful operatorsbelievethatthe31environmentaltheme must be complete32theguest willperceivea total experience as part ofthe meal. Thiscompleteness33to a coordinationo
29、f the decorations, the34and menu covers, foodserver uniforms,silver,china, glassware, linens, and the35of food and service that is36 .Studies consistently show that guests are very37about the cleanliness of the restaurant, the restrooms, and theoutside environs ( 附近的地方) of the property. These are im
30、portant38that help create repeat business39thefood and beverage operation and for the hotel40 .26. A. positionB. locationC. placeD. status27. A. meansB. isC. hasD. hints28.A. acceptableB. reliableC. accessibleD. available29.A. alsoB. butC. orD. still30.A. purposeB. sloganC. titleD. theme31.A. entire
31、B. allC. wholeD. same32.A. lestB. so thatC. thatD. otherwise33.A. amountsB. debatesC. contributesD. relates34.A. menusB. dishesC. foodD. furniture35.A. restB. seasonC. typeD. appearance36.A. givenB. giveC. gaveD. giving37.A. anxiousB. nervousC. worriedD. concerned38.A. reasonsB. factorsC. waysD. fac
32、ts39.A. onB. toC. forD. with40.A. eitherB. as wellC. yetD. else . Phrasal verbs: (110=10)Directions : Fill in the blanks with the proper phrasl verbs given below. Make some changes if necessary.account for link with depend on remove.from dispense with stem from interest in transfer to invest in view
33、 as41. This is easily accomplished by _ the banquet section _the control of the food and beverage department.42. That entrepreneur _a large amount of money _ a luxurious hotel last year.43. Most nations _ further _ developing tourism as an export industry.44. The local government _ tourism _a wealth
34、 factor in the economy of its jurisdictions.45. He _ the housekeeping department.46. The well-known Silk Road _China _ the central and western Asia and the ancient Greek and Roman civilizations.47. The tourism products _ the choice of markets or types of potential customers.48. The social significan
35、ce _ the greater appreciation of other cultures.49. Some people see advances in technology _ the need for much of todays business travel.50. In 2005, an earning in tourism turnovers _5% of the countrystotal export revenue of the year.51. intangible tourism products52. ambitious plan53. the visitors
36、initial expenditure54. short take-off and landing aircraft55. with lots of local color56. in accordance with international obligations57. encourage word of mouth recommendation58. improved educational standards59. an international excursionist60. spread messages of hope for a peaceful world Part Two
37、Directions : Translate the following into English.61. 平均工资水平62.包机服务63.在不同的停靠港64.四分之三的人口65.饭店特许经营的概念66.心理承受力67.美食68.在世界范围内69.可随意支配的净收入70.与旅游业有关VI. Passage translation: (102=20) Directions : Translate the following passages into Chinese.71. China is truly one of the few countries in the world with suc
38、h a vast territory, huge population, long-standing history,brilliantancient civilization,stunning natural beauty, and multiethnicculture. This uniquely combined natural andcultural resource base has become a major asset for China in its effort to develop tourism. Located in the southeasternpart of E
39、urasian Continent on the western shores of the Pacific Ocean, China is the third largest country in the world witha total land area of 9.6 million square kilometers. Its geographic environment and physical landscape are enormouslydiverse due to the north-south differences in latitudes and the east-w
40、est variations in landform and moisture. China is amountainous country. Hills, mountains, and plateaus cover two-thirds of the total area. The general topography descendsfrom the high plateaus in the west to the lower-lying plains in the east.72. Professional travelers are similar to business travel
41、ers in many ways, although this type of travel is more elastic than business travel. Professional travel is built around the meeting and convention markets. These markets have grown as transportation, especially by air, has become more available and affordable. As professional travel continues to gr
42、ow, new and expanded meeting and convention facilities have been developed to satisfy this increasing demand. Along with this growth, new management challenges have arisen to serve this specialized market. Some of the key marketsegments for meeting participants or attendees are associations, businesses, exhibitions and trade shows, religious organizations, political parties, and governments.