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1、1,Unit 3,Sectors & Industries,2,Unit outline,BrainstormingVocabularyText reading comprehensionGroup presentationCase studySupplementary reading,3,Intensive Reading,Brainstorming (p31 previewing question 2)Vocabulary (p32),4,Intensive Reading,Reading comprehension (pp32-34)An outline of the textThe T
2、arget MarketDefinition and focus of marketing mixTarget market vs. marketing mix (an example)Characteristics of a successful marketing mixAfter-reading discussion (p34),5,Group presentation Choose a brand of product you like best and list the strong points and weak points of its marketing mix (see t
3、ext). You might need to focus on one element of it.Suppose you were the manufacturer of a certain product. Decide its target market, analyze your consumers, and develop an appropriate marketing mix. Investigate into a sector of industry. Either describe it in general (e.g. current situation, dominan
4、t players, competing patterns, profitability level, outlook, etc.) or focus on an issue outstanding or the industry-leading company.,6,Case Study (p44-45): What Does the Olympics Mean to Chinese BusinessesVocabulary: find the words in the text to mean the followingPara 1: speeding upPara 2: very sma
5、ll and gentle wavesPara 3: places for matches or fightsPara 4: acting asPara 5: surpassingPara 6: increase / period of timePara 8: guarantee / suitable position / go-betweenPara 9: attract or tempt,7,Key,Para 1: acceleratingPara 2: ripplesPara 3: arenaPara 4: playingPara 5: toppingPara 6: swell / sp
6、ellPara 8: ensure / niche / intermediaryPara 9: seduce,8,Case Study (p44-45)Paraphrasing (hint: you might need to start from explaining the underlined parts)(Para 2) no one knows for sure how far the Olympic economic ripples will reach(Para 3) playing host will give Chinese enterprises easy market a
7、ccess(Para 3) the Olympic will also serve up the market pie to established foreign enterprises,9,Supplementary Reading,Passage 1 The Modern Banking System (pp35-36)Reading comprehension (p36)Vocabulary: find the words in the text to mean the followingPara 1: special right / slightly changePara 2: pu
8、ts money in a bank / get money out of a bank account / extra money / regarded as / protective measurePara 3: stipulated / guarantee / freedom to act,10,Key,Para 1: privilege / alterPara 2: deposits / withdraw / surplus / counted as / precautionPara 3: specified / insurance / discretion,11,Supplement
9、ary reading,Passage 2 Linux Move to the Front (pp. 37-39)Comprehension questions p.39Vocabulary findingPara 1: crisis/ showing a trust and commitment to/ fashion, fadPara 2: expectationPara 3: negative, unfavourable/ support/ efforts/ strong playersPara 4: revised/ wants/ overturn, breakPara 6: spee
10、d up/ adoption and use/ favourable places to cultivate,12,Key,Para 1: meltdown/ taking a leap of faith/ bandwagonPara 2: anticipation Para 3: sour/ endorse/ initiatives/ heavyweightsPara 4: modified/ desires/ topplePara 6: accelerate/ deployment/ hotbeds,13,Supplementary Reading,Passage 3 VW Vows to
11、 Run Over CompetitionVocabularyPara 1: hold back, reverse / getting smallerPara 2: number of carsPara 3: show publicly for the first time / ruling, controlDecide the order of the following events as are mentioned in the textVolkswagen plans to sell 1 million in 2007Volkswagen Financial Services Co.
12、will set up a wholly owned car-financing branchVolkswagens market share decreased by 10 percentThe car models that Volkswagen produces now at FAWThe five new models that Volkswagen is to introduce in China this year,14,Key,VocabularyPara 1: check / shrinkingPara 2: unitsPara 3: unveil / reignOrder o
13、f eventse c a d b,15,Supplementary Reading,Passage 4 Nokia Wheels Out 3G WagonVocabulary Para 1: cell phone or mobile phonePara 2: chief / competitorsPara 3: starting of sales / proofPara 4: cooperating with / further explore the market opportunities/ action / make efforts to get intoPara 5: serious
14、ly attacked / recession / profitPara 6: domestic or native,16,Rearrange the following events according to the order they appear in the textHandset operators postponed the sale of 3G products to make sure they are wanted by customersJapanese communication giants like NEC were the first to sell 3G pho
15、nes domesticallyNokia has been late when bringing 3G phones to EuropeNokia is cooperating with computer technology companiesNokia has sent around 10,000 3G phones to operators for testingNokia enjoyed a 25% profit rate in the fourth quarter of 2002,THANK YOU FOR YOUR ATTENTION!,17,Key,Vocabulary Para 1: handsetPara 2: arch / rivalsPara 3: launches / evidencePara 4: teaming with / dig deeper into/ move/ muscle intoPara 5: hard-hit / fall / marginPara 6: home-grownOrder of eventse c a d f b,