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1、 电子商务与第三方物流的有机整合模式Electronic commerce with the organic integration of third party logistics mode 电子商务作为21世纪主要商业运作模式，为第三方物流提供了广阔的发展空间，同时，第三方物流的发展又为电子商务的实现提供了现实保障，与电子商务整合，将成为第三方物流主要运作模式之一。E-commerce as the main business model, in the 21st century for the third party logistics has provided a broad spac
2、e for development, at the same time, the development of third-party logistics and provides the practical safeguard to realize e-commerce, and e-commerce integration, one of the main operation mode will become the third party logistics. 从实际运作状况来看，第三方物流与电子商务的整合主要有以下两种方式：其一是第三方物流作为电子商务组成要素，承担物流作业，完成B t
3、o B或B to C中的物流环节；其二是第三方物流通过建设自己的电子商务，为商家与客户之间提供交换信息、进行交易、全程追踪的信息平台，从而实现电子商务与物流的紧密配合。From actual operation situation, the integration of third-party logistics and e-commerce has the following two ways: one is the third party logistics as the elements of e-commerce, logistics operation, complete logis
4、tics tache in B to B or B to C; Secondly, third party logistics by building their own e-commerce, provides the exchange of information between businesses and customers, trading, tracking the whole process of information platform, so as to realize the close coordination of the electronic commerce and
5、 logistics. 在我国，表现较为突出的莫过于宝供物流企业集团。宝供早在1997年就开始建立基于Internet/Intranet的全国物流信息管理系统，又陆续完成了运输业务报表自动生成系统、与重点客户信息资源共享系统、运作成本、经营核算、结算信息系统，实现了“客户电子订单一体化运作”的电子商务初步目标，极大地简化了商务流程，提高了业务运作效率。可以说，在电子商务时代，实现业务电子化和网络化是第三方物流企业发展的必然选择。In our country, the performance is more prominent than treasure for logistics enterp
6、rise group. Treasure for as early as 1997 began to set up the national logistics information management system based on Internet/Intranet, has completed the shipping report automatic generation system, with focus on customer information resource sharing system, the operation cost accounting, managem
7、ent, settlement information system, implement the customer order electronic integrated operation e-commerce preliminary goals, greatly simplifying the business process, improve the efficiency of business operations. Can say, in the era of e-commerce, business to electronic and network is the inevita
8、ble choice of third party logistics enterprise development. （一）电子商务与第三方物流的有机整合模式主要优点(a) e-commerce and third-party logistics mode of organic integration of the main advantages 电子商务的发展为物流业带来新的机遇。电子商务为物流开拓发展带来新的空间。利用网络技术来完善网络企业的信息系统，实现建立internet的商品物流跟踪、信息处理、提供更完善的网络配送系统。极大地简化了商务流程，提高了业务运作效率。委托来源多、服务的范
9、围广、服务可靠，批量小。系统中加入了信息平台，实现了信息共享和信息交流，各单项实体以信息为指导制定运营计划，在联盟内部优化资源。物流企业对客户的服务需求在第一时间获得，双方可以在最大限度范围内展开合作，实现双赢。电子商务将改变第三方物流的竞争状态，使物流更加高效化、合理化、系统化。Electronic commerce brings new opportunities for the development of logistics industry. E-commerce logistics to develop a new space. Use network technology to
10、perfect network information system of enterprises, the implementation of the Internet goods logistics tracking, information processing, to provide more perfect network distribution system. Greatly simplifies the business process, improve the efficiency of business operations. Commissioned source, wi
11、de range of services, services more reliable and small batch. System joined the information platform, realize the information sharing and information exchange, each individual entity to information for guiding operating plan, internal optimization of resources in the league. Logistics enterprise ser
12、vice for the customer demand in the first place, both parties can within the scope of the maximum cooperation, achieve a win-win situation. Electronic commerce will change the competitive status of third-party logistics, make logistics more efficient, reasonable, systematic. （二）电子商务与第三方物流的有机整合模式主要缺点
13、(2) the organic integration of e-commerce and third-party logistics mode main shortcoming 企业既是物流企业，又是电子商务企业，两方面表现都平平，都缺乏竞争力。企业有可能陷入多元化陷阱，缺乏有竞争力的主营业务，也可能由于二者利益相关，物流外包效率低下。 二者的结合较为复杂，操作难以到位。有些信息管理方式落后，客户难以实时查询服务情况，工作效率低，比如邮政。我国的物流设施基础比较落后，电子商务物流配送基础设施不完善。大家的传统物流观念落后，缺乏现代物流理念，导致这样的模式物流发展并不是十分顺利。Company
14、 is a logistics enterprise, and enterprise electronic commerce, both in terms of performance, lack of competitiveness. Is likely to trap into a diversified enterprise, lack of competitiveness of the main business, also may be due to both the interests related to logistics outsourcing are inefficient
15、. The combination of both is more complicated, the operation is difficult to put in place. Some of the information management way backward, the customer is hard to real-time query service, work efficiency is low, such as postal service. Relatively backward logistics facilities in China, e-commerce l
16、ogistics distribution infrastructure is imperfect. Everybodys traditional logistics concepts backward, lack of modern logistics concept, can lead to the development of such a mode of logistics is not very well. （三）电子商务与第三方物流的有机整合模式适用范围(3) the electronic commerce and the organic integration of third-
17、party logistics mode suitable scope 网络的发展必将导致电子商务物流的迅速发展壮大。企业销售范围扩大，企业和商业销售方式及最终消费者购买方式的转变，使得送货上门等业务成为一项极为重要的服务业务。企业能完整提供物流机能服务，以及运输配送、仓储保管、分装包装、流通加工、等以收取报偿的行业。企业能够明确自己的优势所在，突出核心业务。目前我国的C to C电子商务发展势头迅猛，在几个大的C toC平台如淘宝、e-Bay、拍拍网等聚集了大量的交易者，这也是市场。The development of the network will lead to the rapid d
18、evelopment of e-commerce logistics. Company sales scope, enterprise and business sales and eventually change the way of consumers to buy, make home delivery business becomes a vital services such as business. Companies can provide complete logistics service function, as well as the transportation an
19、d delivery, warehousing, packing, packaging, circulation processing, such as for a reward in the industry. Enterprises to clear their own advantage, highlight the core business. Current C to C electronic commerce rapid development momentum, in a few big C toC platform such as taobao, e - Bay, clap n
20、ets gathered a large number of traders, this is also the market. 四、综合物流代理模式Fourth, integrated logistics agent mode 中国目前物流企业在数量上，供给数量大于实际能力；在质量上有所欠缺，满足不了需求的质量；物流网络资源丰富，但利用和管理水平低，缺乏有效的物流管理者。China logistics enterprise in quantity, the quantity supplied is greater than the practical ability; Lacking in
21、terms of quality, cant satisfy the demand of quality; Logistics network resource is rich, but use and management level is low, lack of effective logistics management. 国际著名的专门从事第三方物流的企业如美国的联邦速递、日本的佐川急便，国内专业化的第三方物流企业如中国储运公司、中外运公司、EMS等，这些公司都已经在不同程度地进行了综合物流代理运作模式的探索实践。International famous specializing i
22、n third-party logistics companies, such as Americas federal express, Japans sagawa JiBian, domestic professional third party logistics enterprise, such as storage and transportation company of China, sinotrans company, EMS, etc., these companies have agent in varying degrees, has carried on the comp
23、rehensive logistics operation mode of practice exploration. 发展综合物流代理业务具体是指：不进行大的固定资产投资，低成本经营，将部分或全部物流作业委托他人处理，注重自己的销售队伍与管理网络，实行特许代理，将协作单位纳入自己的经营轨道，公司经营的核心能力就是综合物流代理业务的销售、采购、协调管理和组织的设计与经营，并且注重业务流程的创新和组织机构的创新，使公司经营不断产生新的增长点。Developing integrated logistics agent business specific refers to: without a l
24、arge investment in fixed assets, low cost of operation, will part or all of logistics operations entrusted processing, pay attention to your own sales force and network management, implement licensing agent, the cooperative unit into the orbit of its operating, companys core competency is integrated
25、 logistics agent business sales, procurement, coordination of management and organizational design and management, and pay attention to the innovation of business process and organization innovation, make the companys business continues to produce new growth point. 简单地说，综合物流代理企业实际上就是有效的物流管理者。采用这种模式的
26、第三方物流企业应该具有很强的实力，陆空俱全，同时拥有发达的网络体系，这样的企业在向物流转型时能做到综合物流代理，从而为客户提供全方位的服务。Say simply, integrated logistics agent is actually effective logistics management. Adopt the mode of third party logistics enterprise should have a strong power, aviation, has developed the network system at the same time, such enterprises in the logistics transformation can do comprehensive logistics agent, thus provides the omni-directional service for the customer.