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1、 Operating plan and capital budget partXX area enterprise networks and enterprise information servicesWork program bookGuangzhou Super NetworkJune 2011Table of ContentsI. Project Overview 4(A) guiding ideology(B) objectives 5Second, the background 5(A) xx regional economic development foundation 5(B
2、) to enhance the price of the right to speak Item 6(C) xxx College 6(4) Software Association(E) Guangzhou super network companyMeaning of work 7(A) enhance the xx regional corporate influence(B) enhance the region xx Price discourse 7(C) xx leaps and bounds 8(D) promote the integration of the two to
3、 promote information technology 8IV advantages 8(A) The Government of superiority and information superiority(B) platform advantage 8(C) technical superiority(4) team advantageWork content 10(A) the construction of perfect XX regional enterprise network 10The XX region (b) operators to promote enter
4、prise network 11(C) preparation of published price index 12(D) The construction industry and enterprise e-commerce 13(E) the development of enterprise mobile information 13(F) Preparations for the construction of xx regional software industry (modern information service industry) Association 14Techn
5、ical support 15(A) index preparation system 15(B) Index System 16(C) a comprehensive website 17(D) e-commerce systems 18(E) The mobile information system 19Seven operating agencies 21(A) resource joint 21(B) operating agencies 21Eight operational mode 22(A) business strategy 22(B) operational mode 2
6、3(C) the revenue model 24IX operational plan 27(A) the preparation stage 28(B) the promotion stage 28(C) the popularity of stage 2810, capital budget 29(A) expenditure budget 29(B) The income budget 2911, work support 30(A) Policy support 30(B) organizational support 30(C) funding to support 30(B) o
7、perating mode1, the government set up the stage for enterprisesIn the process of construction, government guidance and policy support, and create a good environment for development and social atmosphere. Actively play the main role of the professional town and enterprises in the industrial cluster,
8、and encourage enterprises to actively participate and promote the development of the project.2, early government support, benign rolling developmentPre-construction projects by government policy and financial support to achieve the fast start of the project. In the project development phase, through
9、 the introduction of social and corporate funds through the market-oriented model of development, benign rolling development project.3, the team localized, one-stop serviceRelying on the support of the Guangzhou Yifei, set up xx regional localization team, stationed in the local one-stop shop to pro
10、vide customers with one-stop information service, and the project long-term, benign rolling development.4, extends to all the major industrial clustersOperator of the project over a period of time, after the success of the experience, the pattern extends to the field of industrial clusters, graduall
11、y covering the marine economy, aquatic products, furniture, bulk agricultural and feather etc. industry cluster development of votes promote xx regions rapid economic development.5, the establishment of the Committee of ExpertsProject Committee of Experts on the establishment of the XX enterprise ne
12、twork, select group of young professionals from around the major universities, research institutions and industry associations to become the the XX enterprise network expert consultants, experts will cover information, training, legal , finance, business and information technology and other fields,
13、experts to provide users with a variety of professional consulting services. Expert Committee on Professional Committee, each professional committee set up the post of Director and the Secretary-General, respectively, by the highly respected, energetic and enthusiastic service professionals to take
14、up.(C) revenue modelCombine the advantages of the platform of information, organize and identified five categories of platform products and services based on customer needs, mainly service including prefectures and industry channels, information services, business services, mobile phone services, br
15、anding and advertising services specific content, see the figure below.XX enterprise network products and services XX enterprise network project will provide users with a variety of services through a membership fee , advertising costs , fee , transaction fee and consulting fees way revenue.1 member
16、ship fee User through membership development, businesses or individuals pay some dues to become a member, you can visit the Web site by specific user name and password, find the needed data; same time can enjoy the personalized service we provide.2, advertising costs By operating the website, media
17、such as television and platform to expand the influence of the XX enterprise network project, to build the authority of the enterprise information publishing platform to attract companies to invest advertising fees publicity.3, the information chargesThrough the provision of information content, use
18、r information, custom fees, user information, etc. operating income.4, Business feesXX enterprise network while providing online mall service, supply and demand information for businesses and individuals the release, product promotion and product trading offers a variety of facilities, XX regional e
19、nterprise network from a certain amount of business expenses.5 consultanciesProfessional consulting reports and expert consultants provide consulting charge corporate advisory service charge.IX operating planFormulated to promote the the XX enterprise network project work step by step, clear the wor
20、king time and the effect of the various stages of implementation steps.(A) preparation phaseThe main task of the stage for the development of the the XX enterprise network project in terms of products, technologies and personnel ready for the main work includes organizational building, platform buil
21、ding, product integration, working hours from June 2011 to 2011 December.(B) the stage of promotionThe stage in all the preparatory work is already ready, integrated marketing, pilot promotion, build mode, user development, establish a brand, from January 2012 -2012 in December)(C) the universal sta
22、ge The stage by summing up the experience of the second stage, in the province to promote the XX enterprise network services, to achieve the scale of popularity and benign operation, from January 2013 to December 2013.10, capital budget(A) expenditure budgetThe first annual expenditures budget:Opera
23、ting costs and expenses(1) technical inputs (first input) Subtotal: 150 millionHardware 500,000 yuan (10,000 people online at the same time)Dedicated optical fiber 20 millionSoftware Development 80 million(2) Sub-total of the annual operating costs: 100 million / yearSpace, utilities, and communicat
24、ions 30 million / yearWages and salaries (10 dollars) 50 million / yearOffice expenses (10) of 20 million / year(3) unpredictable costs Subtotal: 300,000 / yearTotal 280 million / year(B) revenue budgetThe first annual revenue and expense budget:The project potential customers the proposed developme
25、ntUser price ($) SubtotalCounties and 100 6 50,000 yuan / month 300,000 / year industry channel websitesInformation services 50 million 10,120 yuan / year 1.2 million / yearBusiness services 100 060 5000/300 000 / yearMobile services home 100 005 200 000/100 000 / yearAdvertise 100 050 2000/10 000 /
26、Total 2.9 million / yearXI support(A) policy support IT is an important emerging industries in the country, the development of the industry will be able to through the development of information technology, and vigorously promote the integration of two, directly promote industrial upgrading and econ
27、omic development by leaps and bounds. xx region can refer to the domestic and foreign policies on software and electronic information technology industry, in terms of industry and commerce, taxation, human resources support, and promote the development of the industry.(B) Organizational Support The
28、construction of the project is a system work, you need a strong government support at all levels. Xx regional leadership of the municipal government of Tianjin invoice , associated with the project Municipal Price Bureau, the City by the Information Commission, the Municipal Science and Technology B
29、ureau, the Federation of Industry and Commerce and the Association of Chamber of Commerce government agencies to provide specific guidance for the development of the project organizational support.(C) the financial support The construction of the project requires the support of a lot of money early
30、project start-up funds provided by the government to guide private capital to enter, through the operation of the market-oriented, and the progressive realization of the project of benign rolling development.运营计划及资金预算部分XX地区企业网及企业信息化服务工作方案书广州超级网络公司2011年6月25目 录一、项目概述4（一）指导思想4（二）工作目标5二、工作背景5（一）xx地区经济发展
31、基础5（二）提升价格话语权项目6（三）xxx高校6（四）软件协会6（五）广州超级网络公司7三、工作意义7（一）提升xx地区企业影响力7（二）提升xx地区价格话语权7（三）实现xx地区跨越式发展8（四）带动两化融合促进信息化8四、工作优势8（一）政府优势和信息优势8（二）平台优势8（三）技术优势9（四）团队优势9五、工作内容10（一）建设完善XX地区企业网10（二）运营推广XX地区企业网11（三）编制发布价格指数12（四）建设行业和企业电子商务13（五）发展企业移动信息化13（六）筹备建设xx地区软件行业（现代信息服务业）协会14六、技术支持15（一）指数编制系统15（二）指数发布系统16（三）
32、综合网站系统17（四）电子商务系统18（五）移动信息化系统19七、运营机构21（一）资源联合21（二）运营机构21八、运营模式22（一）经营策略22（二）运营模式23（三）收入模式24九、运营计划27（一）准备阶段28（二）推广阶段28（三）普及阶段28十、资金预算29（一）支出预算29（二）收入预算29十一、工作支持30（一）政策支持30（二）组织支持30（三）经费支持30（二）运营模式1、政府搭台、企业唱戏在项目建设过程中，通过政府引导和政策扶持，营造良好的发展环境和社会氛围。积极发挥专业镇和产业集群内企业的主体作用，鼓励企业积极参与，推动项目的发展。2、政府前期支持、良性滚动发展在项目建
33、设前期，通过政府一定的政策和资金支持，实现项目的快速启动。在项目发展阶段，通过引进社会和企业等资金，通过市场化的发展模式，实现项目的良性滚动发展。3、团队本地化、一站式服务依托广州逸飞的大力支持，组建xx地区本地化的工作团队，驻扎在本地一站式为客户提供一站式的信息化服务，并且实现项目长期、良性的滚动发展。4、延伸到各个主要的产业集群该项目经过一段时间的运营，取得成功经验后，把该模式延伸到相关产业集群领域，逐步覆盖包括海洋经济、水产、家具、大宗农产品和羽绒等产业集群南京代开发票，促进xx地区经济的快速发展。5、成立专家委员会成立“XX地区企业网”项目专家委员会，从各地各大高校、研究机构和行业协会
34、选择一批年轻有为的专家成为“XX地区企业网”项目的专家顾问，专家将涵盖资讯、培训、法律、融资、商务和信息化等各个领域，通过专家为用户提供各种专业咨询服务。专家委员会采用专业委员会的方式,每个专业委员会都设置主任和秘书长两职,分别由德高望重、精力充沛同时热心服务的专业人士担任。（三）收入模式结合平台的资讯优势，根据客户的需求，整理和确定了平台的5个大类的产品与服务，主要包括地市及行业频道服务、信息服务、商务服务、手机服务、品牌推广及广告服务等，具体内容请见下图。“XX地区企业网” 产品与服务价格数据库“XX地区企业网” 中央数据仓库（通过数据挖掘生成服务及信息产品）互联网电视网移动网平面媒体其它
35、终端VIP会员普通会员注册用户其它用户普通百姓地县区及行业频道信息服务：1、指数数据及成交量查询服务2、价格数据查询及采购价格参考3、专家文章及专家咨询服务4、商务数据服务5、会刊商务数据库专家数据库产品数据库企业数据库商务服务：1、xx地区网上大市场搜索服务2、网上市场和网上商店服务3、市场企业推介4、名优产品推介5、商务采购协助6、诚信认证手机服务：1、商务天气预报2、XX地区企业网手机报3、XX地区企业网手机网站4、XX地区企业网无线商务平台5“湛价通”手机品牌推广及广告服务“XX地区企业网”项目将向用户提供各种服务，通过“会员费”、“广告费”、“信息费”、“交易费”和咨询费等方式取得收
36、入。1、会员费 通过会员制发展用户，企业或个人缴纳一定的会费成为会员后，即可通过特定的用户名和密码登陆网站，查找到需要的数据；同时可以享受我们提供的各种个性化的服务。2、广告费 通过经营网站、电视和平台等媒体，扩大“XX地区企业网”项目影响力，打造权威的企业信息发布平台，吸引公司投入广告费进行宣传。3、信息费通过信息内容的提供、用户信息定制费、用户信息使用费等获得经营收入。4、商务费“XX地区企业网”同时提供“网上商城”服务，为企业和个人的供求信息发布、产品宣传和产品交易提供各种便利，“XX地区企业网”从中收取一定的商务费用。5、咨询费通过为企业提供专业咨询报告和专家顾问咨询收取企业的咨询服务
37、费。九、运营计划为按部就班推进“XX地区企业网”项目的相关工作，明确各个阶段的工作时间和工作效果，特制定本实施步骤。（一）准备阶段该阶段的主要任务是为“XX地区企业网”项目的发展在产品、技术和人员等方面做好准备，主要工作包括组织建设、平台构建、产品整合等，工作时间从2011年6月到2011年12月份。（二）推广阶段该阶段的主要工作是在各项准备工作都己经准备好之后，进行整合营销，试点推广、构建模式、发展用户、树立品牌，时间从2012年1月2012年12月）（三）普及阶段 该阶段的主要工作是通过总结第二阶段的经验，在全省推广“XX地区企业网”的各项服务，实现规模普及和良性运营，时间从2013年1月
38、到2013年12月。十、资金预算（一）支出预算第一年度支出费用预算：经营成本 费用（1）技术投入(第一次投入)小计：150万元硬件设备（1万人同时在线） 50万元专线光纤 20万元软件开发 80万元（2）年运营费用小计：100万元/年场地、水电、通信 30万元/年员工工资（10人计） 50万元/年办公费用（10人计）20万元/年（3）不可预测费用小计：30万/年合计280万元/年（二）收入预算第一年度收入费用预算：项目潜在客户拟发展用户 价格 小计（元）县区及行业频道网站100个 6个5万元/个30万/年信息服务50万 1万120元/年120万/年商务服务10万60家5000元/年30万/年移
39、动服务10万5家20万/家100万/年广告服务10万50家2000元/次10万/年合计290万/年十一、工作支持（一）政策支持 信息技术是国家的一个重要的新兴产业，该产业的发展将能够通过信息技术的发展，大力推进“两化”融合，直接促进产业的升级和经济的跨越发展。xx地区可以参考国内外关于软件和电子信息技术行业的政策，在工商、税收、人才等方面给予支持，促进行业的发展。（二）组织支持 该项目的建设是一项系统工作，需要各级政府的大力支持。通过xx地区市委市政府的领导天津发票，与项目相关的市物价局、市经信委、市科技局、工商联和协会商会的政府机构提供具体指导，为项目的发展提供组织支持。（三）经费支持 项目的建设需要大量资金的支持，前期由政府提供一定的项目启动经费，引导民间资金的进入，通过市场化的运作，逐步实现项目的良性滚动发展。