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1、g Market Segmentations Trend Evolution Shampoo/Treatment/Styling 头发护理产品 Trend Evolution g A segmentation based on hair types toward beauty benefits. Nutrition is Key. Market moves upward Premium Green Floral - Cassis Beyond Paradise - Floral Tuberose. More White Flower and Tropical flowers. Radiant
2、& Prismatic. Gardenia, Tuberose, Orange Blossom & Ylang Ylang. g Estee Lauder Beyond ParadiseRalph Lauren BlueYSL In Love Again Pure Nature 自然清新 清新花香 g 自然清新 清新花香 g 奇华顿香精 nSheer Gardenia 209 u栀子花 麝香 uRalph Lauren Blue香型 nParadise Flower 139 u热带花香 麝香 uBeyond Paradise 香型 g Classically feminine, elegant
3、, charm, romantic, sensual and beautiful with no effort The Renew of lush classic perfume, Fresh oriental, Floral Woody, fruity Chypre. Sensual Beauty 感性优雅 uTahiti Orchid / Passion Flower Body Wash uPalmolive Aromatherapy - Sensual uCaress Shimmering Body Wash uVictorias Secret Breathless 香味 玫瑰 茉莉 广藿香 香草 辛香 琥珀香 木香 概念 放松 、 松弛 感性享受 滋润 舒适 香水 g Sensual Beauty 感性优雅