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1、Huazhong University of Sci. & Tec.,- 5Wings,Fast Fashion,Chic and stylish with a reasonable price,Issues Facing CeeCee,- by 5Wings,Background,Issue Prioritization,Analysis & Recommendation,Conclusion,AGENDA,Part Background,Fast Fashion Model,Background,Design,Supply Chain,Price,CeeCee overview,Backg
2、round,CeeCee,Part Issues Prioritization,Issues prioritization,CSR,Marketing Expansion,IT Failure Distributors Strike,Part Analysis & Recommendation,Issue 1,Distributors Strike,Supply chain,Distributors strike,Distributors strike,Lost profit of 190 million,Lost customer loyalty,10 to 15 days,Distribu
3、tors strike,How to minimize the losses?,Maintain current distributor,Set up own distribution team,Employ other distributors,Maintain cooperation Enjoy high efficiency,Quick recovery Diversified risk,Easy to control High utilization,Large expenses Time-consuming,High cost Difficulty to cooperate,Diff
4、icult to implement Risk of similar collapse,Distributors strike,How to improve distribution?,Outsource to other distributors Help current distributor recover,Resolve current collapse,Cooperate with more distributors Set up its own distribution team,Optimize logistics structure,Issue 2,IT Failure,IT
5、failure,Current status,Significant Discrepancy,Website sales,Cash received,Receipt problem,How to collect ?,IT failure,20,000 difference,Which way to collect payments?,CeeCees overstretched staffs,IT failure,Implication of IT Failure,Programming error,3 months before detection,Inefficient Internal C
6、ontrol,IT failure,Current outsourcing policy,IT system,High Risk,Low Cost,CeeCees IT stuff,Outsourced IT Company,IT failure,How much work to be outsourced?,Core design work,Some update work,In-house,Outsource,Clear segregation of duties,Issue 3,Expansion into Jewellery Range,Current status,Recession
7、 resistant,Low threshold,Promote sales,Expansion of jewellery range,Whether to expand into jewellery range？,NPV: 239,266,Expansion of jewellery range,Reject,Expansion of jewellery range,Whether to expand into jewellery range？,Unsatisfied profit,Comparison of key statistics,Shop Expansion,Expansion o
8、f jewellery range,Shop expansion,Asia,Issue 4,Celebrity Marketing,Celebrity marketing,Whether to use the celebrity ？, Mismatched style rock music, Low probability of excess sales 0.1,Celebrity marketing,Diversify marketing methods,Current,Suggested,On-line,Designer,Direct media,Celebrity,Shop advert
9、ising,Marketing Budget,CeeCee 0.5%,Industry 35%,Issue 5,Ethical Issues,Ethic issues,Current status,REPUTATION,CONFIDENCE,MORALE,Supplier Management,What to do?,Ethic issues,What to do?,Ethic issues,Environment,Employee,Product,Laundry test Chemical test R&Dhealthy fabrics,Energy saving Environment f
10、riendly material Recycle,Recruitment Training Sound working condition,Negotiation Selection/Audit Cooperation,Part Conclusion,Conclusion,Smooth Operation,Seek development,Increase profit,Fashion is affordable,THANK YOU!,By 5 Wings Nancy Yuan Maggie Xu Elena Zhong Angela He Justin Li,Q & A,Lost profit of distributors strike,Appendix,Reasons to outsource distribution,Appendix,NPV for Jewellery Range,Appendix,