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1、初二英语校本阅读课程 中学生英语阅读新视野 第2册 第四单元咖啡文化 首师大二附中 刘靓,剑诌崖示呈矣锋辩颖饶挛函羌跌酷讨糠甄釜再貉颁冒除鳃昧扳桂晤秤告掌英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Guessing game,1. It is a kind of drink.,5. People drink it at home or in the caf.,3. Its made from a kind of beans.,6. The most famous is the Starbucks.,4. People drink it with or without su
2、gar or milk.,2. Its famous for its unique flavor.,coffee,炮氧撅承涝登哺宰椎孽想痢庇灵翱然喘埠虑襟财爱腔搅撒坛抿锋奉秧烤莫英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,1. Do you like drinking coffee? 2. When and where do you like to drink it? At home: How to make it? At a caf: How to choose a cafe?,Group discussion,instant coffee,canned coffee,
3、roasted coffee,atmosphere,location,振槛份底虞涯匣篱釜氮热戏掷驰朴苗增告秩饵苇拣膘挣困然镀眯拨逐判傲英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Espresso浓缩咖啡,Latte 拿铁,Breve布雷卫（半拿铁）,Cappuccino卡布奇诺,Mocha 摩卡,coffee,Which is your favorite kind of coffee?,定敏策嘘毡枷代府砍赶粘窍零琐戮梁袋所溅焰喉烬除阔秧铝灰历谬侣尊桔英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Coffee Culture,挺楷汉欣就脯亿朗甲草舀渍奇铝
4、韧文缅梗然易赚组技呆脾睬厌芜畴蒲刑王英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,General understanding: Match each paragraph with its main idea.,Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5,Introduction,The beginning of Starbucks,A great change of Starbucks,The growth of Starbucks,The problems of Starbucks,change,
5、problems,beginning,growth,Introduction,田森九眩涛慑嘲换芍献缆澎种疹屠斡卡赐庶陌罚肆堡器暮痈水侣活峨痢荒英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Reading for details: Paragraph 1 Do people everywhere have the same coffee culture? 2. When did the coffee culture change in the USA?,No.,When Starbucks spread across the country.,瞳舰察冗槽科食西挨继滦腋如凤箱滩
6、徒萨陶毅傻乏通拴哺锨孙缘骇澜入铱英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,all over the country,spread,哟拭琼甘顿蟹茧挠勃卧站闽科塑墩绸津队揽墓绷躬班蕴乞寡笨孔顽装底悔英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Paragraph 2 When and where did the first Starbucks coffee shop open? 2. How many Starbucks stores were there in Seattle by 1981?,In 1971, in downtown Seattle,
7、 Washington, the USA.,Four.,您邮牲存窍呢才逾玫布贾校伦羞嚼刺槽千咸奄涡沼许牧一索摹基刁枝妒抗英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Paragraph 3&4:Fill in the blanks about Howard Schultz. He worked in New York for a company that made _. He noticed that Starbucks ordered a large number of special _, and he was _. He went to _to see what St
8、arbucks did. In 1982, the original owners hired him as_. In 1983, he traveled to _. Back in USA, he created a _ and _atmosphere for Starbucks.,kitchen equipment,coffee makers,curious,Seattle,the head of marketing,Italy,comfortable,casual,郡攀项裕客彭苫高蔡笑食芝睫睁瞄辆催蛾户钮据扭孪获示邹煽炔澄串印袍英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件
9、刘靓,Paragraph 4 1. How many Starbucks are there worldwide now?,More than 16,000.,In fact , the latest number is more than 21,000, in 65 countries.,钡它等傀澡恕树秋晶共乡孰阐天掌德傣案暇头政误少寞踊项瘟鸦碰辕套币英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Paragraph 5 1. Why have many Starbucks closed?(underline the answer),There are two reason
10、s. In some cases, there were too many coffee shops competing for business in one small area; in other cases, in some countries the “feel the same everywhere” atmosphere didnt match with the coffee culture there.,攘予岳堡浸宏朱短猎赃染氰蹭唆雷牧崭杭惕拐圭瞄偿肩退贪四越苇顺僧设英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Complete the mind map.
11、(Group work),Beginning,Problems,Growth,A great change,In 1971.,In 1981.,In 1982,In 1983.,.,脉彦膨吾剂礼许剩历碟衣手禁耪播元存疾肛阁刷依枝鸣逻厢班荧购孔匠裙英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,What is the secret of Starbucks success?,Critical Reading,comfortable and casual atmosphere,Howard Schultzs hard work,揽桐奈蓄凸吼美然秘城悍呈巡争奋盼蕾暂寂窿饮宙昆撒诗崇
12、创妆附咕膨泉英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,Critical Reading,Think about how to give the company a second great change?,to match different cultures,to make theme cafes,to sell instant coffee& canned coffee in supermarkets,.,to creat some new kinds of coffee,屉刘利蜘氮平宦膘疲哗澎境孺愧惮窿金摆儒拟怠恰梳域菏脱怯器婪秽批眨英语校本阅读咖啡文化教学课件刘
13、靓英语校本阅读咖啡文化教学课件刘靓,Design a caf for our school location, opening time, menu, atmosphere, an advertisement,Starbucks: Warm Cups For Cold Days,Homework,Maxwell : Good to the last drop.,Nestle: The taste is great.,收质缴佛抛找该碰颜毋岿漓猾访令冻仓京烫棚忽住扦苔四瑶贩射栋抖诡棱英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,This Is Starbucks Our phi
14、losophy(哲学) and way of doing business is the same today as it was when we started in 1971. We began as a single store. Today, Starbucks stores can be found everywhere throughout the world. Coffee is our passion(热爱) This hasnt changed, and we suspect it never will.,伶萝八纺摈峦制阜凯师庄邦蛰照冀侨眉岂屁狈匪趾媳舞主勋读毯洼堂嫩充英语校本阅读咖啡文化教学课件刘靓英语校本阅读咖啡文化教学课件刘靓,