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1、Unit One,A Briefing of International Business,What to learn,Commercial terms and definitions to memorize Understanding of the text Translation of important sentences Tips (提示) You are supposed to have some basic knowledge about international trade. Grammar and expressions are no longer the important
2、 aspect for you to learn. Exercises after each lesson are to be done by yourselves after class. The test is mostly based (about 90%) on the textbook. So get familiar with the textbook is the most important with your study.,Whats more,You are expected to memorize clearly the terms and expressions int
3、roduced in each text, and try your best to use them appropriately in your practice when you communicate with foreign people.,The Development of International Business.,International business has been conducted ever since national borders were formed. The global linkages were first widely recognized
4、during the oil shock of the 1970s. Over the past 3 decades, the growing in importance shaped an environment that presents us with a global marketplace.,Text,Read And Think,Para 1,What is International Business?,What are the primary forms of across-national-border transactions?,What are the additiona
5、l forms of across-national-border transactions?,What is the focus of the study of international business? Why?,Para 1,What is International Business? International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and
6、organizations.,Para 1,What are the primary forms of across-national-border transactions? I export-import trade II foreign direct investment(FDI) wholly owned subsidiaries joint ventures,Para 1,What are the additional forms of across-national-border transactions? I licensing II franchising III manage
7、ment contracts,Para 1,What is the focus of the study of international business? Why? Focus: The activities of large multinational enterprises. Reason: Account for the majority of the worlds investment and trade.,Interesting Game Case Discussion,Global 500 2009 Fortune,Do you know them? Try to tell t
8、heir name.,Case : Walmart,Para 2/3/4/5,How do those MNEs invest? Direct investment Buying Joint venture,Direct investment,What is the character of foreign investments in the past decade? Two-way.,Buying,What attract the attention of MNEs? Why? Attraction: Developing countrys policy. Reason: Some cou
9、ntries sell their industries by government to private buyers.,Joint Venture1,What is international joint venture? An agreement between 2 or more partners to own and control an overseas business.,Para 2/3/4/5,Why do those MNEs adopt such investment strategies? (please think about it) Direct investmen
10、t Buying Joint venture,Para 6/7,What can be trade internationally? Physical goods: cars, shoes, etc. Services: international airlines, cruise lines, reservation agencies, etc.,Service Industries,Investor: giant multinational enterprises small and medium-sized businesses Development: an increasing pr
11、oportion of world trade Reason: a globally integrated business system competing both domestically and internationally,Para 8-Para 13,What are the investment strategies adopted by those industrialized countries? Which countries attract more FDI? Why do the investment go to areas that have economic gr
12、owth potential? How to gain and hold strong international trading and investment positions?,investment strategies,They have invested large amounts of money in other industrialized nations and smaller amounts in less developed countries. And as nations become more affluent, they have pursued FDI in g
13、eographic areas that have economic growth potential.,Countries,US, the EC, Japan. Please pay attention to the share of each country.,Area of economic growth potential,Reason: I Forecast growth II Import barriers and perceived entry barriers,Holding Competitive Position,1 maintain economic competitiv
14、eness To innovate. Ongoing improvement of goods or services. 2 influence trade regulations 3 develop a global orientation,Para 14-Para 17,What is the effect on our life brought by international business? (Try to give examples) International business forge a network of global linkages that bind us al
15、l in the categories such as trade, financial markets, technology, and living standards.,Global linkages,What are nations facing under global linkages? As a result, nations are much more affected by international business than ever before. Nations share tremendous opportunities as well as threats. (p
16、lease think about this environment and its effect),How to enjoy these opportunities?,No delays in policy adjustments Active participation in international business,Assignments,南开大学冼国明教授说:“席卷全球的金融危机为跨国公司带来了很大 影响，而中国则成为跨国公司应对危机的避风港。”请试分析中国可能成 为跨国公司应对危机的避风港的原因。 要求： 1 以小组为单位，每个小组以一家公司的名义准备10分钟左右不超过20分钟的演示材料。分别从人力资源部、采购部、财务部、市场部、生产部的角度进行阐述,要论据充分，分析生动。可采用影视、文字、图片、网页、课件、研讨、表演等能够在教室中进行的任何形式。 2 演示时，每组派出5名解说者，每位解说者代表一个部门使用英文向全班同学展示研究成果。 3 课堂展示时间为：2011年9月28/29日 提示：1结合联合国贸易与发展会议、其它可获得的数据 2第一单元课文中所列出的跨国公司进行国外直接投资的原因,