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1、in a bright red dress and long black stockings. Last year in another play, she had to wear short socks and a bright, orange-coloured dress. If anyone ever asked her how old she is, she always answers, My dear, it must be terrible to be grown up!lesson18 He often does this! 他经常干这种事！After I had had lu
2、nch at a village inn, I looked for my bag. I had left it on a chair beside the door and now it wasnt there ! As I was looking for it, the inn-keeper came in. Did you have a good meal ? he asked. Yes, thank you, I answered, but I cant pay the bill. I havent got my bag. The inn-keeper smiled and immed
3、iately went out. In a few minutes he returned with my bag and gave it back to me. Im very sorry, he said My dog had taken it into the garden. He often does this.Lesson19 Sold out 票已售完The play may begin at any moment, I said. It may have begun already, Susan answered.I hurried to the ticket-office. M
4、ay I have two tickets please ? I asked.Im sorry, weve sold out, the girl said.What a pity! Susan exclaimed.Just then, a man hurried to the ticket-office.Can I return these two tickets? he asked.Certainly, the girl said.Could I have those two tickets please ? I asked.Certainly, the girl said, but the
5、y are for next Wednesdays performance.I might as well have them, I said sadly.Lesson20 One man in a boat 独坐孤舟Fishing is my favourite sport. I often fish for hours without catching anything. But this does not worry me. Some fishermen are unlucky. Instead of catching fish, they catch old boots and rub
6、bish. I am even less lucky. I never catch anything-not even old boots. After having spent whole mornings on the river, I always go home with an empty bag. You must give up fishing! my friends say. Its a waste of time. But they dont realize one important thing. Im not really interested in fishing. I
7、am only interested in sitting in a boat and doing nothing at all !Lesson21 Mad or not? 是不是疯了？Aeroplanes are slowly driving me mad. I live near an airport and passing planes can be heard night and day. The airport was built during the war, but for some reason it could not be used then. Last year, how
8、ever, it came into use. Over a hundred people must have been driven away from their homes by the noise. I am one of the few people left. Sometimes I think this house will be knocked down by a passing plane. I have been offered a large sum of money to go away, but I am determined to stay here. Everyb
9、ody says I must be mad and they are probably right.Lesson22 A glass envelope 玻璃信封My daughter, Jane, never dreamed of receiving a letter from a girl of her own age in Holland. Last year, we were travelling across the Channel and Jane put a piece of paper with her name and address on it into a bottle.
10、 She threw the bottle into the sea. She never thought of it again, but ten months later, she received a letter from a girl in Holland. Both girls write to each other regularly now. However, they have decided to use the post-office. Letters will cost a litt1e more, but they will certainly travel fast
11、er. Lesson23 A new house 新居I had a letter from my sister yesterday. She lives in Nigeria. In her letter, she said that she would come to England next year. If she comes, she will get a surprise. We are now living in a beautiful new house in the country. Work on it had begun before my sister left. Th
12、e house was completed five months ago. In my letter, I told her that she could stay with us. The house has many large rooms and there is a lovely garden. It is a very modern house, so it looks strange to some people. It must be the only modern house in the district.Lesson24 It could be worse 不幸中之万幸I
13、 entered the hotel managers office and sat down. I had just lost &50 and I felt very upset. I left the money in my room, I said, and its not there now. The manager was sympathetic, but he could do nothing. Everyones losing money these days, he said. He started to complain about this wicked world but
14、 was interrupted by a knock at the door. A girl came in and put an envelope on his desk. It contained &5o. I found this outside this gentlemans room she said. Well, I said to the manager, there is still some honesty in this world !lesson25 Do the English speak English? 英国人讲的是英语吗？I arrived in London
15、at last. The railway station was big, black and dark. I did not know the way to my hotel, so I asked a porter. I not only spoke English very carefully, but very clearly as well. The porter, however, could not understand me; I repeated my question several times and at last he understood. He answered
16、me, but he spoke neither slowly nor clearly. I am a foreigner, I said. Then he spoke slowly, but I could not understand him. My teacher never spoke English like that! The porter and I looked at each other and smiled. Then he said something and I understood it. Youll soon learn English! he said. I wo
17、nder. In England, each man speaks a different language. The English understand each other, but I dont understand them ! Do they speak English ?lesson26 The best art critics 最佳美术评论家I am an art student and I paint a lot of pictures. Many people pretend that they understand modern art. They always tell
18、 you what a picture is about. Of course, many pictures arc not about anything. They are just pretty patterns. We like them in the same way that we like pretty curtain material. I think that young children often appreciate modern pictures better than anyone else. They notice more. My sister is only s
19、even, but she always tells me whether my pictures are good or not. She came into my room yesterday. What are you doing ? she asked. Im hanging this picture on the wall, I answered. Its a new one. Do you like it ? She looked at it critically for a moment. Its all right, she said, but isnt it upside-d
20、own ? I looked at it again. She was right! It was!Lesson27 A wet night 雨夜Late in the afternoon, the boys put up their tent in the middle of a field. As soon as this was done, they cooked a meal over an open fire. They were all hungry and the food smelt good. After a wonderful meal, they told stories
21、 and sang songs by the camp fire. But some time later it began to rain. The boys felt tired so they pet out the fire and crept into their tent. Their sleeping-bags were warm and comfortable, so they all slept soundly. In the middle of the night, two boys woke up and began shouting. The tent was full
22、 of water! They all leapt out of their sleeping-bags and hurried outside. It was raining heavily and they found that a stream had formed in the field. The stream wound its way across the field and then flowed right under their tent!Lesson28 No parking 禁止停车Jasper White is one of those rare people who
23、 believes in ancient myths. He has just bought a new house in the city, but ever since he moved in, he has had trouble with motorists. when he returns home at night, he always finds that someone has parked a car outside his gate. Because of this, he has not been able to get his own car into his gara
24、ge even once. Jasper has put up No Parking signs outside his gate, but these have not had any effect. Now he has put an ugly stone head over the gate. It is one of the ugliest faces I have ever seen. I asked him what it was and he told me that it was Medusa, the Gorgon. Jasper hopes that she will tu
25、rn motorists to stone. But none of them has been turned to stone yet!Lesson29 Taxi! 出租汽车！Captain Ben Fawcett has bought an unusual taxi and has begun a new service. The taxi is a small Swiss aeroplane called a Pilatus Porter. This wonderful plane can carry seven passengers. The most surprising thing
26、 about it, however, is that it can land anywhere: on snow, water, or even on a ploughed field. Captain Fawcetts first passenger was a doctor who flew from Birmingham to a lonely village in the Welsh mountains. Since then, Captain Fawcett has flown passengers to many unusual places. Once he landed on
27、 the roof of a block of flats and on another occasion, he landed in a deserted car park. Captain Fawcett has just refused a strange request from a businessman. The man wanted to fly to Rockall, a lonely island in the Atlantic Ocean, but Captain Fawcett did not take him because the trip was too dange
28、rous.Lesson30 Football or polo? 足球还是水球？The Wayle is a small river that cuts across the park near my home. I like sitting by the Wayle on fine afternoons. It was warm last Sunday, so I went and sat on the river bank as usual. Some children were playing games on the bank and there were some people row
29、ing on the river. Suddenly, one of the children kicked a ball very hard and it went towards a passing boat. Some people on the bank called out to the man in the boat, but he did not hear them. The ball struck him so hard that he nearly fell into the water. I turned to look at the children, but there
30、 werent any in sight: they had all run away! The man laughed when he realized what had happened. He called out to the children and threw the ball back to the bank. Lesson31 Success story 成功者的故事Yesterday afternoon Frank Hawkins was telling me about his experiences as a young man. Frank is now the hea
31、d of a very large business company, but as a boy he used to work in a small shop. It was his job to repair bicycles and at that time he used to电动车租赁公司创业计划书2012年5月一、市场前景 1、背景介绍 2、市场分析 3、销售地点和方式的选择 4、电池和资源的选择二、利润分析 1、节能减排 2、前期费用 3、创业成本 4、淡旺季的问题5、市场前途三、投资条件 1、发展计划 2、一期投资计划 3、二期投资计划四、营销建议 1、研究调查 2、考虑生活水
32、平 3、售后服务与维修 4、保持与顾客的定期联系 5、正确处理顾客抱怨 6、诚信制度的建立电动车租赁公司创业计划书市场前景（一）背景介绍早在1998年电动自行车应世而生，人们对其的喜爱程度不亚于当年的痴迷。电动自行车是适用于个人短途使用的交通工具，具有零排放、低噪声、低能耗、低使用费、安全易骑的优点，符合节能、环保的发展潮流。2005年全国电动自行车企业超过1200家，年产量近1200万辆，且出口量也在持续增长，占据中国机电产品出口重要地位，渐成为世界电动自行车制造中心。电动自行车是目前各类电动车中唯一技术比较成熟，能够大批量生产和商品化的类型。电动自行车有三个优点:节能、环保、健康，非常适合
33、提倡的节约型交通模式。 当交通堵塞、环境污染日益成为困扰大中型城市的主要问题时，电动自行车作为一种环保、便捷、健康的绿色交通工具应运而生。特别是在人类已进入“后石油时代”的今天，节能环保的电动自行车符合我国的可持续发展战略方针，其发展更加有现实意义。电动自行车符合节能、环保发展趋势2000年以后，电动自行车的技术不断提高，市场需求不断扩大，整个电动自行车产业越来越壮大。2001年，全国产量仅59万辆。到2006年已突破2000万辆，到目前为止，接近七八千万辆。中国电工协会电动自行车辆专业委员会秘书长孙力认为，电动自行车有极大的市场需求，特别是对于富裕起来的广大乡镇以及在中西部地区，电动自行车都
34、将有自己的用武之地。拥有节能、环保、便捷三大优点，专家表示:电动自行车将成为国人出行重要选项作为一种节能又相对廉价的出行工具，电动自行车是比较适合中国国情、有发展前途的绿色交通工具，自2000年以来，旺盛的市场需求使得电动自行车在中国获得了高速发展。专家表示，在构建绿色城市交通、满足国内巨大城乡市场需求方面，电动自行车应成为国人出行的重要选项，电动自行车在中国也将具有广阔的发展前景。中国电动自行车制造企业数量增长图（二）市场分析1、消费群体：针对大学生和低收入人群，电动自行车是一个很好的选择。我们可以推出不同价位和不同种类的车型，为满足他们对物质生活的需求。其次还有部分想出行、旅游的人群，和刚
35、创业的人群都是潜在的消费对象。2、行业现状：目前国内电动车租赁公司千余家，其中大多数是新兴企业。相对来说，重庆，北京等大中型城市更适合电动车租赁公司的生存和发展，所以大中型城市的公司较多。公司间的程度参差不齐，有些公司规模较小，在售后和保养上做的不到位。现在国内也没有什么品牌的电动车租赁公司，所以在这样一个群雄角逐的时代，很容易发展起来我们的公司。（三）销售地点和方式的选择 店铺的选择1、大中型城市是一个很好的选择，基于机动车的泛滥，交通时不时的堵塞，而电动车正是解决这一切的很好的工具。不仅可以减少碳排放，更可以帮助我们体验低碳生活给我们生活带来的便利。为我们的地球做一些事情，只是举手之劳，何
36、乐而不为呢。2、基于国内的城市发展现状，中小型城市是一个潜在的发展空间，相对于大中型城市来说，小型城市的交通不是特别发达，机动车没有那么普及。电动车是一个很好的交通工具，不仅便利于平常生活和工作，更可以在出行的时候为我们提供很好的帮助。租赁的方式、 首先在店面租赁是一种普遍的方式，通过广告和人为的宣传，实体店是一种传统而有效的租赁方式。减少潜在存在的风险和将交易变得实体化，可以帮助我们获得实实在在的利益。、 随着时代的进步，互联网已经成为了一种十分普遍的媒介，通过在互联网上打广告，可以省去很多的广告费用。而且会收获比想象中更多的知名度，这便是互联网的魅力所在。 （四）电池和资源的选择 1、纯电
37、动汽车（pev）纯电动汽车是指完全由动力蓄电池提供电力驱动的电动汽车，虽然它已有134年的悠久历史，但一直仅限于某些特定范围内应用，市场较小。主要原因是由于各种类别的蓄电池，普遍存在价格高、寿命短、外形尺寸和重量大、充电时间长等严重缺点。目前采用的铅酸电池、镍氢电池和锂离子电池，它们已达到的实际性能指标和市场平均价格，如表所示。根据实际装车时的循环寿命和市场价格，可估算出电动汽车从各种动力电池上每取出1kwh电能所必须付出的费用。计算时，假设电池最高可充电荷电状态（soc）为0.9，放电soc为0.2，即实际可用的电池容量仅占总容量的70%;由电网供电价为0.5元/kwh，电池的平均充放电效率
38、为0.75。从表1的粗略计算中可知，虽然从电网取电仅需0.5元/kwh，但充入电池，再从电池取出，铅酸电池每提供1kwh电能，价格为3.05元左右，其中2.38元为电池折旧费，0.67元为电网供电费，而从镍氢电池中每提供1kwh电能，费用为9.6元，锂离子电池为10.2元，即后二种先进电池供电成本是铅酸电池的三倍多。、 根据以上的数据，我们不难发现电动车的成本相对比以往的内燃机要贵的多，所以相对来说，租赁电动车比购买电动车更具说服力和竞争力。不仅可以省下了一笔可观的费用，更可以在租赁的同时获得自己想收获的利益。利润分析：1、节能减排：现如今，节能减排已经成为当今世界的一大主题，我公司推出带你动
39、车租赁其主要针对大学生、刚毕业资金薄弱的工薪阶层，对于这些资金不足但每天又要不得不忙于自己的事业的低消费人群，我公司可以出租电动车方便他们。2、前期费用当下，如果要买一辆电动车，好的品牌要2000以上，其使用寿命大概在3至5年，每年的折旧费要在450到750之间，因为第一年在保修期内，所以不用花什么维修费，但从第二年开始超出保修期了，每年就开始跟换配件如刹车、轮胎、电池等还需大概500元左右，加起来可想而之是多少，这些钱对于那些大学生和较低薪水的人群也是一笔不小的开支啊，我们再帮你算一算是不是买车的第一年就花不多少钱呢？其实不然，第一年最多了，买了一辆车要2000多，骑一年之后，论其价值最多只
40、能在二手车市场卖到1200元左右，而且车要保养的非常好才可已卖上这样的价钱，如果成色差的话就难以脱破600，那样的话第一年的折旧费就要800到1400。3、创业成本我公司的成本方面，对于刚开始创业，我们资金不是很多可以在二手的市场买6辆7层新的车，每辆750共需4500元，进过维修喷漆翻新后，大概需要600元左右，牌照每辆13元共78元，创业费共5178元，每辆电动车每天耗电量为1度，共3.6元，一般的春季至秋季为旺季，冬季为淡季，如果在旺季，平均每天6台电动车可以租出4台，每台租价为5元，旺季共3个月，共入账5400元，去掉每天的耗电648元，纯收入为4852元，到了淡季每天大概能租出2台，
41、共纯收入702元，一年收入共5554元，除去期间维修保养的费用600元，一年的纯收入为4954元。在淡季的时候，我们可以和淘宝等其他商品贸易公司合作，利用我们未租出去的电动车做物流的工作，送货上门，其余4辆均可作业，每台送一件商品3元，每天每台大概可以送3至4件，每天收入为36到48元，那么整个淡季，除去节假日一个月的时间，可以通过这种方式收入2160元至2880元，这样，一年里的纯收入为7114元至7834元之间，除去创业的成本，还剩下1936元至2666元，这样第二年的时候，我们还可以再次投入一辆电动车，这台电动车在每年的基础上还可以多创造出1500以上的效益，这样在创业两年里，可以纯赚1
42、073+808+504+7114=9949元，这样两年的时间里我们即赚回来了本金同时又得到了大于9949的利润，在第三年里，我们就可以在原有7辆的基础上，多投入12辆电动车，那样，第三年，收入大概会达到29847元的利润，第四年我们继续投入12辆，但第一年的6辆车会报废，这样我们会有24辆车，将会收入39796，这样当第五年的时候，会有70辆车，估计年终可收入116071元。4、淡旺季的问题对于南方的城市而言，电动自行车租赁是没有淡季旺季之分的，冬天也可以进行租赁。而对于北方的城市，冬季的出租量会小很多，那么如何在淡季将这些电动自行车出租，已达到效益最大化的呢？我们给出的建议是将电动自行车出租
43、给物流公司，物流公司是一个庞大的群体，而且这个群体在不断壮大，那么电动自行车是每个物流公司都需要的，特别是在冬季。这样就解决了在淡季出租难的问题。5、市场前途随着生活水平的提高，人们环保意识的增强，低碳生活已走入千家万户，电动自行车以它方便、快捷、环保的特点，已被越来越多的人接受，成为人们出行主要的交通方式。电动自行车的前景广阔，在大中型城市表现的尤为突出，拥有很好的市场。我相信我们的电动车租赁公司会有很大的市场和前途。三、投资条件公司的业务范围相对来说比较简单，我们可以提供多款不同价格的电动车进行租赁，至于电动车可以有新车和二手车之分，价格当然也有所不同。相对于其他产业，我们投资2万开一个小
44、店月营业额可以达到5千左右，实际净赢利3000元左右，半年左右即可收回投资。而且我们可以在资金流充分的情况下，继续扩大我们的经营范围与经营水平，并且增加电动车的数量，使资金如同“滚雪球”一般，越滚越大，越来越多。但是如果想做得持久，使公司有一个长期的发展，一、发展计划1.有专业技师维护车辆；2.车辆档次尽可能高档，有完善的售后服务最佳，这样可以免除技师的要求；3.店员需要有有识别各类证件的能力；4.账目管理清晰，钥匙的管理；5.租赁制度的建立；6.长期的店面即使位置一般，也可以确保长期的经营。如果发展的好，我们还可以发展加盟店，加盟店统一品牌。例如：我们准备一共发展了三种加盟店类型，分别为A,
45、B,C：C级加盟店可以提供停车充电服务，服务于所有的电动车用户停车充电，主要面向停车棚有一定停车充电空间的小业主，非专业经营投资一千元即可，购置各种充电器，市场空间比较广阔，基本可以解决广大电动车用户使用途中充电问题。B级加盟店可以提供电池更换，开展租赁业务，包含C级店相关业务。由我方提供电池，车辆，收取加盟费用。单店投资规模到万由业主自主经营。A级店以公司直营店为主，可以提供更全面的服务，顾客可以在A级店更换车辆和电池，可以修理各类车辆，包含上述两级店的所有业务。单店投资5万左右。具体加盟办法还有待商榷，也可以只设立两个级别，以简化管理。二一期投资计划：1.购买新车，主要购买简易型电动自行车
46、（1000元内），电动摩托车（2000元左右），各车型数量可以自由调节。满足不同层级消费需要。2.交纳店租。3.店内简单装修与布置，办公设备，焊制自行车专用置放架让自行车竖立摆放节约空间面积。4.雇请人员数名，每店到3人，双休日临时雇请学生兼职工资元左右每月，兼职元每天雇请职业修车工一名，月薪元，或者按天计算5.制作自行车标牌约需要个，每个元，元6.购买视频监控安保设备，约数千元7.购置100个广告车筐用于自身宣传，同时招租广告位，需要1200元左右。8.制作店面招牌需要3个，200元左右。9.基本开支控制在10万以内。预留3万流动资金。三、二期投资计划：1.再次购买新车，根据前期市场收益调整
47、各车型数量，满足不同层级消费需要。2.缴纳店租。3.支付雇员与兼职人员薪酬。4.对前期的电动自行车进行车检与维修。5.扩大店面，增加更多的服务项目，以及员工培训，使其的业务性加强，有更好的服务理念与服务态度，同时建立属于我们自己的企业文化。6.加大宣传力度，做广告等，扩大市场。综上，大概投资十万左右，留有流动资金三万左右，以备不时之需，使我们公司蓬勃发展。四、营销建议1、可以先做一个研究调查（用问卷的形式例如）1、你买车的作用主要是？工作、旅游、生活品位、喜欢车、有面子2、买车看重车的什么？品牌、质量、外观、价格、耗油量3、你最担心买车的后顾之忧？保修、保险、性价比低4、多少价位的车你能够接受
48、？500，700，1000，2000，月计算5、此地市民收入大概在哪个区间？按城市人均消费水平计算表格一 问卷调查根据问卷调查选购何种车建立何种电动车售后服务制度都显得很重要2、考虑当地人们的生活水平：根据生活水平进行采购车的档次对于不同的城市分为一线城市二线城市三线城市考虑不同层次的消费者例如对于一线城市的消费者可以考虑采购较为先进的电动车性能好的，使用寿命较长的对于三线城市可以考虑质量稍微差点的，或是二手改造车，以满足他们不同的需求。城市消费水平排名,消费指数包括一般性娱乐消费指数、综合物价指数、意外消费估算（房地产消费指数因各地政策不同，不在统计范围内），可以部分反映一个城市的富裕和繁荣程度。 中国目前消费最高的城市就是上海，居全球18位，北京2000年曾为世界第5，现降至2