1、2023年6月大学英语四级真题(附答案解析) - 2023年6月大学英语四级考试A卷真题 一.写作局部(9：00-9：30) Part Writing (30 minutes) 1.娱乐活动多种多样 2.娱乐活动可能使人们受益，也可能有危害性 3.作为大学生，我的看法。 二.快速阅读(9：30-9：45) Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriat
2、e media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Inter, and direct mail. Television Television is an attractive medium for advertising because it d
3、elivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to municate with a large audience. When advertisers create a brand, for exle, they want to impress consum
4、ers with the brand and its image. Television provides an ideal vehicle for this type of munication.But television is an expensive medium, and not all advertisers can afford to use it. Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an
5、 increasingly narrow segment of the audience. The Golf Channel, for instance. is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Secon
6、d, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which mercia
7、ls they watch. Fourth, control over programming is being passed from the works to local cable operators and satellite programmers. Newspaper? After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for
8、1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium. 1 Newspapers are a less expensive advertising medium than television and provide a way for advertisers
9、to municate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local munity, and they develop a high degree of loyalty from local reader. Radio A
10、dvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Inter to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal
11、their ads often. Inter panies are also turning 10 radio advertising. Radio provides a way for advertisers to municate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changessatellite
12、 and Inter radiowill force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. Ma
13、gazines Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the inter will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Altho
14、ugh some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Out-of-home advertising Out-of-home advertising. Also called place-based advertising, has bee an increasingly effective way of reaching consumers, who are more active than ever before.
15、 Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes 2 out-of-home advertising effective, tech
16、nology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard panies can print a billboard in 2 hours, pared with 6 days previously. This allows advertisers more variety in the types of messages they create because they
17、 Can change their messages more quickly. Inter As consumers bee more fortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Inter, the ability of television and radio to get the word out to consumers will decrease. The
18、challenge to Inter advertisers Is to create ads that audience members remember. Inter advertising will play a more prominent role in A final advertising medium is direct mail, which uses mailings to consumers to municate a clients message Direct mail includes newsletters. postcards and special promo
19、tions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising. 1. Television is an attractive advertising medium in that_. A) it has large audiences B) it appeals to housewives C) it helps build up a panys reput
20、ation D) it is affordable to most advertisers 2. With the increase in the number of TV channels_. A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increased C) advertisers interest in other media has decreased D) the number of TV ads people can see has increased 3.pared
21、with television, newspapers as an advertising medium_. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively 4.Advertising on radio continues to grow because _. A) more local radio stations have been set up B) moder
22、n technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Inter radio. 3 5.Magazines are seen by advertisers as an efficient way to_. A) reach target audiences B) modern technology makes it more entertaining C) appeal to educated people. D) conv
23、ey all kinds of messages 6.Oui-of-home advertising has bee more effective because_ A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays 7. The challenge to Inter adver
24、tisers is to create ads that are_. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access 8. Inter advertisers will have to adjust their methods to reach 9.Direct mail is an effecitive form of advertising for businesses to develop_ 10.This passage discusses how adverti
25、sers select_for advertisements. 注意：收答题卡一作文和快速阅读局部(9：45-10：00) 三.听力局部(10：00-10：35) Section A 11. A) Give his ankle a good rest. B) Treat his injury immediately. C) Continue his regular activities. D) Be careful when climbing steps. 12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant
26、 13. A) A tragic accident. B) A fad occasion C) Smiths unusual life story. D) Smiths sleeping problem. 14. A) Review the details of all her lessons. B) pare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lectures. 15. A) The man blamed the
27、 woman for being careless. B)The man misunderstood the womans apology. C) The woman offered to pay for the mans coffee. 4 18. A)The digital TV system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system
28、may not provide anything better. Question 19 to 22 are based on the passage you have just heard. 19.a)a notice by the electricity board. b)ads promoting electric appliances. 21.a)to be on the alert when being followed. b)not to leave senior citizens alone at home. c)not to let anyone in without an a
29、ppointment. d)to watch out for those from the electricity board. 22.a)she was robbed near the parking lot. b)all her money in the bank disappeared. c)the pension she had just drawn was stolen. d)she was knocked down in the post office. Question 23 to 25 are based on the passage you have just heard.
30、23.a)marketing consultancy. b)Professional accountancy. c)luxury hotel management. d)business conference organization 24.a)having a good knowledge of its customs. b)knowing some key people in tourism. c)having been to the country before. d)being able to speak japanese. 25.a)it will bring her potential into full play. b)it will involve lots of train travel. c)it will enable her to improve her chinese. d)it will give her more chances to visit japan. Section B 5 第 11 页 共 11 页
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