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1、I A world-class vision and an essential part of the transnational corporations core idea 摘 要 可以说的跨国公司已经延伸到我们生活的各个领域，甚至他们的一举一动 都对我国的经济都产生一定的影响。2007 年经济危机的爆发就是最好的一个 证明，如何找到突破口让我们的国企也走出去创立自己的品牌，在经营管理层 面上我们不得不承认我们还有许多缺陷，其中有一点就是跨国公司有自己的核 心思想，众所周知，核心思想就是目光远大的世界级公司一个必不可少的组成 部分。例如美国惠普公司的核心思想包括“最终和关心雇员的个人利益”
2、一条， 这一条是永远不变的；沃尔玛公司的核心思想“使顾客出乎意料的满意”一条， 这一条是永远不变的。随着中国加入世贸组织，我们企业开始迎接来自于世界 大公司的挑战一起分享中国这块大蛋糕 ，在面临挑战的同时，新的思想也开 始涌入中国，那些没实力的零散的小企业在竞争中被吞噬，对于中国的企业来 说，我们不仅要提高个人能力，还要提高企业的整体竞争优势。这就要求我们 的管理者必须具备创建学习型团队和系统思考的能力。最近几年我们经常说我 们的国内企业在关税或受到其他国家的反倾销，我们的很多企业都很难应对跨 国公司的条款，所以这给我们很大的警示，我们的企业既然选择走出国门，就 必然要了解国际原则。像成沃尔玛
3、的成功就告诉了我们要如何树立好企业的品 牌效应。所以我们的企业应该在竞争中不断的完善自己，让我们也尽快加入到 世界的行列之中 ，成为跨国公司的一员。 II 关键词：竞争 ；经济；原则； Abstract As we known ,the Transnational corporation has been extended to all areas of our lives, even their every movement and every action-ones behavior on the economy influenced China. The Economic crisis
4、breakthrough in 2007 is one of the best proof for our enterprises . We must find a turning point in building our own branding, we have to admit that ourselves own many defects on the business management, including point is that we have not the transnational corporations core idea, we all know, the c
5、ore ideas. The core ideas is a world-class vision and an essential part of the transnational corporations core idea. For example, the core idea of the U.S. Hewlett-Packard, including the “ultimate personal interest and concern for employees,“ Wal-Marts core idea of “make the unexpected customer unex
6、pected satisfaction“ With Chinas accession to the WTO, Our enterprise began to meet the challenge of large companies come from the world, and we share the interests of the Chinese with the others transnational corporation .At the same time china is faced with formidable challenges and new ideas bega
7、n pouring into this place, The scattered businesses of china ,especially they have not power to compete with the transactional .The scattered of small businesses was engulfed in competition for Chinas enterprises, we must not only improve their personal abilities, but also improving the overall comp
8、etitive advantage. This requires that our managers must III have the system create a learning team and the ability to think. In recent years we have often said that our domestic enterprises in the tariffs or anti-dumping by other countries, many of our businesses are very difficult to deal with the
9、terms of multinational companies, so it gives us great alarm, since the choice of our business to go abroad to bound to understand the international principles. Into the Wal-Marts success as tell us how to set a good corporate brand. So our business should continue to improve in the competition hims
10、elf, as soon as possible so that we can join the ranks of the world, and become a member of multinational corporations. Keywords: competition economics principals IV Contents 摘 要 I Abstract II CHAPTER I Transnational Corporation.1 1.1 Definition of transnational corporation .1 1.2 The management mha
11、racteristic of transnational corporation.2 1.2.1 A highly centralized management of the transnational corporation .2 1.2.2With new technique accelerate multinational company development 3 1.2.3 The multinational company carries out special technique strategy. .4 CHAPTER II Intercultural Communicatio
12、n 6 2.1Intercultural communication definition and levels .6 2.1.1 Intercultural communication.6 2.1.2 The cross-cultural in the peoples heart of approve degree.7 2.2 Between as west representative of american corporation culture and china Corporation culture difference.8 CHAPTER III American Company
13、 in China Market Strategy .11 3.1American company in china market .11 3.1.1American company capture the china customer character 11 3.1.2 Business in china 12 V 3.2 Capture opportunities in china land of opportunity.12 3.3 American company learn how to do business in china13 3.4 American company man
14、ager think that business challenges in china.14 CHAPTER IV What is American and China Corporation Culture .17 4.1American corporation .17 4.2 China corporation culture 18 4.3 Wal-marts analysis to the china market 18 CHAPTER V American Enterprise Gives the Enlighten for Chinese Enterprise .20 5.1 We
15、 should attach great importance to the enterprise values20 5.2 How to treat their employees in american company21 5.2.1 To respect employees, care staff personal development.21 5.2.2 Learning change and innovation.22 CHAPTER VI Conclusion24 Acknowledgements25 Works cited26 1 CHAPTER I Transnational
16、Corporation 1.1 Definition of transnational corporation The corporation is a universal motive and integration in the strategy, in many countries engaged in production and business operation activities of the branch and put them under a unified global plan of the large enterprises. Transnational corp
17、oration Transnational corporation and then call multinational company (multi-national enterprise), international company (international firm) and cosmos company (cosmo-corporation) etc. In 1974, United Nations is made a resolution by agency council; Henceforth United Nations unifies the adoption nam
18、e “multinational company“. The multinational company owns mineral mountain, factory and sell organization and other properties at two countries or two above nations(region).Unify to make policy system a bottom in the head office is engaged in the business enterprise of international production manag
19、ement activity .Every country could establish the multinational company ,At the same time the multinational company can be component two or many national management, the multinational company output enterprise capital by establishment the business enterprise of branch or control the region to become
20、 his subsidiary in many nations, be engaged in production, sale and other management of international capitalism 2 1.2 The management characteristic of transnational corporation 1.2.1 A highly centralized management of the transnational corporation The Transnational corporation carries out highly co
21、ncentrated management and the world strategic target. we can understand from the definition of multinational company, the multinational company through direct foreign invest and carries on production, allocation within the scope of world ,However, The multinational company head office make the most
22、important decision .The multinational company head office is responsible to the investment plan, production arrangement, price system and market arrangement, profits allotment etc. For instance ,if we seeing the Germany Er chemistry set up in New York as the first multinational company in the world.
23、 So multinational company have been more than 130 history .The American telephone telegram established in 1885 company, Japan Toshiba company establish in 1875, the electricity company in 1899, Germany enjoys a Jia foreign firm etc., These company have the embryo of company at the 19th century .Up t
24、o World War II, The development of multinational company is slow-moving that economic power is very limited and the insignificant influence to economy. It is multinational invest directly that establish branch in the overseas. The management of multinational company is also to experience certain dev
25、elopment process, After World War II ,The word of political situation is tend to a stability .so many nations are explore themselves theory of management on developing native economy .With the productivity developing, the production 3 acculturates degree to raise day by day. If we take numerous mana
26、gement theories to categorize that mostly have follow several category types: The United States as the representatives western management theory; The Japan as the representatives eastern capitalism to management theories; Socialism with china characteristics management theory. Above these academic i
27、deas form modern management theory. Modern of management theory is foundation for the development of multinational company. 1.2.2 With new technique accelerate multinational company development The new high technique is “the engine of economy in the future “; the multinational company must be kept a
28、 leading position in the new technique revolution. The multinational company wants to keep advantage in the new international division of labor and have to always keep a leading position on the development new technique, new craft, and new product. Multinational company must be capture a leading pos
29、ition in the new technique section. After world war II, Multinational company quickly develop a series of new industry, like car, petrochemical, medicine and electronics industry etc., The most industries are controlled by multinational company. The multinational company is paid attention to the res
30、earch of production craft .Every multinational company establishes specialized department , and get a great deal of public finance of government to subsidize new project. For example, American federal government take advantage of the budget appropriation subsidized public research item in percent of
31、 70. 4 1.2.3 The multinational company carries out special technique strategy. The multinational company technique transfers strategy: From a worldwide search for the latest technology and the cheap labor to ensure that their own interests . First, the patents technique applied to the domestic marke
32、t for developing and produces which monopolize the local market. After some years, multinational company will transfer the new technique for the branches in the nations in developed country, thus they obtain the technique advantage of local market. After a period time, the head of company will alien
33、ate technique for the branch of the developing country. The multinational company alienation technique wants to consider production ability(or usage produce technical ability) and invests ability(or extension production in order to make use of extend of local market or the ability of the export mark
34、et) and innovation ability.(it makes to develop a new product and provides new service make possible) The multinational company inner trade has a prominent position in the whole international trade. The internal trade of multinational company means the bargain relation on the product, technique serv
35、ice with multinational companys foreign branch. Since ninety century, Inner trade not only influence the international trade system and the trade method ,but also it influence very greatly to the development trends of international trade. Although the foreign company acquires detailed from the multi
36、national company difficulty. But we not hard to discover some data. Inter trade of the multinational company has an important position in the whole 5 international trade. Compare multinational company with the international trade, inner trade of the multinational company has following characteristic
37、s: First, The inner product of company mainly is terminal product or waiting for artifact. Second, the price cant depend on the international market changed. On the contrary, it takes measure to avoid the phenomenon. In the conclusion, if a company want to become a multinational company, they must i
38、mprove themselves strength. The most important point that they must be take part in the competition of the world. 6 CHAPTER II Intercultural Communication 2.1Intercultural communication definition and levels Intercultural communication is a country with another country or more countries in the custo
39、ms and habits, in science and technology communication. Although countries communication is a cultural exchanges, but we could not fully equal to the cultural exchanges. As long as they have different cultures that they want to communicate each other - Intercultural communication are formed 2.1.1 In
40、tercultural communication As the term suggests, intercultural communication occurs when a member of one culture produces a message for consumption by a member of another culture. To put it simply， intercultural communication mean communication between people from different culture backgrounds. it co
41、nsists of several levels of communication . we know from our experience that todays word is becoming smaller because time and space are “shrinking” ,the result of the rapid advancement in the areas of telecommunication and transportation. other factors contribute too, such as international economic
42、relationships ,economic cooperation through regional organizations, the movement of people ,peoples higher standard of living, and environment issues that include over-fishing global-warming ,deforestation ,endangered species ,waste disposal ,and air and water pollution. all these indicate 7 that we
43、 have come into more frequent, abundant and significant communication in a global environment . the following activities will alert you to the importance and difficulties involved Our world is changing but the questions seem to remain the same，is increased contact between cultures leading to cultura
44、l destruction? Well maybe it is, and, maybe it isnt. And maybe that is a good thing, and maybe it isnt. But what ever is happening we have to understand that we cannot control it, nor change it, but rather we have to get used to it. 2.1.2 The cross-cultural in the peoples heart of approve degree In
45、this modern world there are so many possibilities; many people can live how they wish and where they wish. People choose to take up any identity that they want; In China some westerners embrace Chinese culture, whilst their Chinese neighbors are wearing Nike and eating at KFC. So it is hard to say i
46、f this is cultural loss or not. （Are Americans committing cultural suicide with their KFC and McDonalds food?） The world is far more complex than we try to make out. And why are we so protective of our culture? （Chinese foot-binding, amongst other things, are cultural artifacts which we would rather
47、 forget.） Why we cant create the new things also be valuable? Trying to preserve the old ways when they may be unsuitable for our future or our survival seems ridiculous. We need to move forward to survive. Increased contact with other countries and cultures is part of that movement forward. 8 But w
48、e will create new things if we give people freedom and resources to do so. I say let people loose, let our culture free; Dont try to hold it back or control it, for surely you will only kill it. Lets embrace all forms of change; Dont worry we can reject them later. 2.2 Between as west representative
49、 of American corporation culture and china corporation culture difference With the globalization of world business, China has become an appealing market for foreign investors. The problem of cross-cultural management arises as the cooperation between China and its culturally different Western partners continues to increase at an unprecedented rate. This presents an understanding on the general cultural differences between America and China by applying the cultural dimensions of Hofstede and Bond. It also discusses the impact of these cultural differences on their