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1、STARBUCKS COFFE,The history of start buck,1971 The first opened coffee beans 1981 Founded in 1987 Business development 1992.6 Business growth and brand development,1998 Entering China 2005.9 Set up a “star bucks China education project“ 2005 Established in Shanghai 2006.2 Has more than 9000 stores,T
2、he Change Of Starbucks Logo,Starbucks logo is full of mystery,first time on March 29, it is 1971 years.,1971-1987,1987-1992,Only STARBUCKS the word mark was registered on（注册 ）November 18, 1986.,1992-2011,This is the version of the greatest advances .,2011-now,Now, Seattle, Pikes Place, Market, Starb
3、ucks, retain the original version of the logo.,The Business Of Starbucks an international coffee the largest coffeehouse company in the world. ice cream and coffee are also sold,Starbucks target,open 25000 stores in the world, like McDonalds,Mobile payment,pay for 26 million trade deal each year,The
4、 sizes of cups,Short(273ml) Tall(355ml) Grande(473ml) Venti(591ml),The Product Of Starbucks,经典咖啡系列 classics coffee series 冷饮系列 cooler series 饮品drink,Cappuccino 卡布奇诺,Caramel Macchiato 焦糖玛奇朵,经典咖啡系列classics coffee series,Caff Americano 美式咖啡,Caff Latte 拿铁,Caramel Macchiato 焦糖玛奇朵,摩卡咖啡mocha coffee,冷饮系列coo
5、ler series,拿铁咖啡coffee latte,美式咖啡Caf Americano,Earl Grey Brewed Tea 伯爵红茶,Calm Brewed Tea提神茶,拿铁Chai Tea Latte,香草拿铁 Vanilla Rooibos Tea Latte,焦糖咖啡星冰乐 caramel frappuccino,可可碎片星冰乐double chocolaty chip frappuccino,星冰乐 frappuccino,Blueberry Scone蓝莓烤饼,Chocolate Crme Whoopie Pie巧克力冰派,Spinach & Feta Breakfast
6、 Wrap 菠菜奶酪早餐包,Egg Salad Sandwich 鸡蛋沙拉三文治,advertise,代言公仔星冰乐,Market Share,More than 12,000 stores in over 50 countries Mainly lie in North America , Latin America, Middle East and the Pacific Region.,Enter the Taiwan market in 1998,First stores of the Chinese mainland was opened in 1999,First store opened in Shenzhen, China CITIC BANK in 2002,In the future: 1.As always, good service. 2. Compete with Nestle to expand market share in Europe.,We are at your service,Thank you,