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1、市场分析和预测 Marketing Analysis & Forecasting,教师：黎文 时间：2010.09 电子邮件： 联系电话：13826288208,Marketing Metrics 营销度量指标,The Metrics Value Chain,What Customers Think of You (Customer Metrics) How Well You Do in the Product Market Financial Consequences Program Effectiveness/ROI The Value of Marketing Assets (Brand
2、s, Customers) (Stock) Market Value,Key Metrics by Industry,Customer-Based Metrics,Brand/Product Level Metrics,Financial Metrics,Marketing Mix Metrics,Advertising Promotion Distribution Price Sales force Customer service,Web Metrics,Top 10 Web Properties: January 2001,Percent of Firms Reporting Metric to Board,